1. FOURSQUARE
MARKETING
by Jason Keath of SOCIALFRESH.COM
with Awareness

2. WHAT IS
Foursquare?
It is not just for stalking.

3. 1. TIPS / LAYERS
2. CHECKINS / SHOUTS
3. BADGES
4. MAYORSHIPS
5. SPECIALS / REWARDS
6. RESPONSE
7. COMMUNITY
FOURSQUARE TACTICS
25

4. Foursquare Marketing
5 Sections 36 Slides
1.Why People Use Foursquare
2.Questions You Should Be Asking
3. Your Homework
a) Use Foursquare
b) Listen
c) Experiment and Track

5. 1. Playing The Game
2. Finding Friends
3. Making Announcements
4. Getting Suggestions
5. Getting Rewards
5 REASONS PEOPLE
USE FOURSQUARE
4

6. 1. GAMEPLAY
BECOME
MAYOR,
WIN
BADGES,
SCORE
PTS

7. DISCOVER
WHERE
PEOPLE ARE
GATHERING
2. FIND PEOPLE

8. HEY EVERYBODY I LOVE THIS PLACE
3. ANNOUNCING

9. TIPS, CHECKINS, and SPECIALS
4. SUGGESTIONS

10. CHECKIN, SAVE MONEY
5. REWARDS

11. ASKING THE
RIGHT QUESTIONS
1. Are My Customers
Already Using
Foursquare?
10

12. ASKING THE
RIGHT QUESTIONS
2. What Do Your
Customers Want From
You on Foursquare?

13. ASKING THE
RIGHT QUESTIONS
3. What Are Your
Business Goals For
Getting On Foursquare?

14. ASKING THE
RIGHT QUESTIONS
4. How Does Your
Brand Fit Into the
Foursquare Ecosystem?

15. START BY USING
FOURSQUARE
1. Create a personal account
2. Checkin to places you care about
3. Become a mayor
4. Follow friends
5. Follow brands
14

16. FOURSQUARE
MARKETING
WITHOUT
A REAL
VENUE

17. CHECKINS
AS A
BUSINESS

18. 1. Use the Foursquare Dashboard
2. Use Search.Twitter.com
3. Use Coupon Codes
4. Suggest Products Through Tips
ALWAYS BE LISTENING
17

19. Go to your event page to “claim” your venue
1. DASHBOARD

20. Within a couple days you should get access
1. DASHBOARD

21. • Key Metrics (Overview of
activity)
Total check-ins
Unique visitors
% of check-ins shared with Twitter
% of check-ins shared with Facebook
Gender percentages of check-ins
• Top Visitors (3 listed)
• Most Recent Checkins (12 listed)
• All Checkins (detailed listing
of all checkins)
• Time Breakdown (when users
checkin)
WHAT DATA IS ON THE DASHBOARD?
1. DASHBOARD
20

22. SEE WHAT PEOPLE
ARE SAYING
THIS IS WORD OF
MOUTH
2. TWITTER SEARCH

23. TRACK
SUCCESS
THROUGH
COUPON USE
3. COUPON
CODES

24. LEAVE TIPS THAT
SUGGEST A
SPECIFIC
PRODUCT.
ENCOURAGE
CUSTOMERS TO
DO THE SAME
4. ENCOURAGE TIPS

25. STEP 3 EXPERIMENT
and TRACK
• Learn the Tactics
• Understand Why Your Customers Checkin
• Understand How Your Customers Interact
• Understand What Your Customers Want
• Give Them What They Want, Creatively
24

26. 1. TIPS / LAYERS
2. CHECKINS / SHOUTS
3. BADGES
4. MAYORSHIPS
5. SPECIALS / REWARDS
6. RESPONSE
7. COMMUNITY
FOURSQUARE TACTICS
25

27. FEATURING
PERSONALITIES
AND
ENTERTAINMENT

28. PROACTIVE
CUSTOMER
SERVICE
27

29. BUILDING
THE CULTURE
OF A BRAND

30. BUILDING A LOYALTY PROGRAM

31. BUILDING BRAND EXCITEMENT
30

32. FOCUSING ON WHAT YOU DO BEST

33. INTEGRATING
FACEBOOK
AND OTHER
LOCATION
SERVICES

34. A FOCUS ON
COMMUNITY
33

35. GET THEM IN THE DOOR WITH BIG REWARDS
10% of Store Traffic from Foursquare

36. ALWAYS KEEP LEARNING
• Listen to your customers’ praise
• Listen to your customers’ complaints
• Ask them to help
• Keep good data
• Follow the numbers and results
• Educate and train
35

37. THANK YOU
SocialFresh.com/links2
Find me at @jakrose
and JasonKeath.com