Trends in mobile commerce

1. Seamless Integration of
communication and technology
By: Urvika Kapur
&
Hochul Yu

2. What lead to the rise of the seamless
trend?
More mobile phones than Rise of mobile desire to simplify and
toothbrushes in the world today. technology streamline

3. The everyday seamless experience
Winning contests by scanning Know the property details by scanning
Knowing the history of your food ordered in a restaurant

4. The current status
Used by less than 15 million Americans 60% male users between 18-44
years

5. Are we seamless all the time?
Expanding into our lives.
http://www.youtube.com/watchfeature=player_embedded&v=LfkFgtoQtFQ
• About 10 years ago blackberry’s were only used by
business people and today it is used by almost every
age group starting age 5 up to 85. We use it to socialize,
confirm our information, stay updated, make educated
decisions and feel connected to our environment.
• Today a mobile phone is the most important thing we
need when we leave our homes.

6. Forces at Work
• Quantified self movement is one of the rising issues
today. There is a need for us humans to express our
selves through the information we collect.

7. • QR codes are growing rapidly since it came out as it facilitates
easy access to this information no matter where we are.
• NFC technology is the one can do both in a better way. Many
companies tries to adapt NFC to many different products and
services.

8. Changing Retail Experience
New Retail Interaction More Product Information
Personal Shopping Experience Customer Service
http://shopkick.com/

9. Changing the Food Experience
• Brand Table was designed as a concept by the University of
Sydney start up Sdigital to enhance food court experience.
http://www.youtube.com/watch?v=bNHizR0Tm0s

10. Know your Food
• Restraunt in North of Boston has QR codes on
all the food items to trace its origins.

11. Easy Information
• Provide additional information from NFC tag.
• Share thoughts about the art piece through
SNS.
• London Gallery has also adapted NFC tags for
the information.
• http://youtu.be/QomvjLhYbEo

12. In the US….
• Chicago Planetarium uses Microsoft tags to
give more information to its visitors.

13. New subcultural meaning of NFC
• NFC technology fits what current trends
now.
– We want more information about products,
advertisements, and even art works.
• We like to collect data and information.
• Make it simpler and save time
• Get data and information easy.
• Faster payment, and no need to wait on line.

14. • Adapt to other fields for convenience.
• Unlock the door with NFC technology.
• Get contacts or information of other people by
tapping.
• New way of operating system

15. FUTURE
• Will Not be adopted at every level.
• Technology only for convenience, not used
for simple tasks.
• Need substitution for a certain
circumstances.
• No one wants to be a barcode/ QR code.

16. Need for the Tangible
Apple is successful because it is Humans need natural and
tangible design. tangible experiences regularly.

17. Thank You!