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Websites Are Products
1.
WEBSITES ARE PRODUCTS
2.
WHAT’S THE BIG
DEAL?
3.
Cash Cow
4.
Growing. Dominates 56.5%
of U.S. Search Share $10.60 billion in 2006.
5.
U.S. SEARCH MARKETING
SPENDING TO 2012 Those are in the millions.
6.
7.
8.
9.
10.
ANALYTICS METRICS GAUGING
SUCCESS
11.
Analytics
12.
SHARE OF 9.82
BILLION U.S. SEARCHES. Google up 9.9%, Yahoo! down 6.5%, MSN down 1.0% - Aug. 06 – Aug. 07
13.
61.04 Billion Worldwide
Searches in the month of August 2007.
14.
Thank you. Any
questions?