The New Science of Product Development

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IMVU is referred to as the first "Lean Startup", and was the proving ground for applying Build-Measure-Learn (the Scientific Method) to rapidly iterate and continuously improve its product development process, resulting in a valuable strategic advantage and highly productive, happy, and motivated teams. This presentation focuses on IMVU's continuous improvement to product development process through experimentation. Success factors are reviewed, including a culture that values and supports experimentation and learning, Agile and XP engineering practices (which support iterative development), and strong product vision and user experience design. Recent product development process experiments will be shared.

Technology Business

The science
of product
development
James Birchler (@JamesBirchler)
VP Engineering Management, IMVU
Los Angeles Lean Startup Circle, December 7, 2011

$
IMVU Revenue Growth
Qtr Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Ask Question
Got
Do Research

Hypothesis
Science?
Test

Analyze Data

Conclusion

Report Results

Question

Results Research

Scientific
Conclusion
Method Hypothesis

Analyze
Data Test

Question

Results Research

Scientific #leanstartup
Conclusion
Method Hypothesis

Analyze
Data Test

Question

Results Research
Quack.

Scientific #leanstartup
Conclusion
Method Hypothesis

Analyze
Data Test An Alleged “duck”

Ask Question

Do Research

Hypothesis

Test

Analyze Data

Conclusion

Report Results

Looks a lot like the scientific method (it is!)…

Okay, I’ll run an
Okay, I’ll run an
Okay, I’ll run an experiment! Okay, I’ll run
experiment! Okay, I’ll run an
experiment! experiment
experiment!

Okay, I’ll run an
experiment!

Let’s keep this
Okay, I’ll run an
simple! Okay, I’ll run an
experiment!
Prove your idea experiment!
is the best!

$if( setup_experiment(...) == "control" ) { // do it the old way } else { // do it the new way Simple To code }$

Viewers also liked

IMVU is referred to as the first "Lean Startup", and was the proving ground for applying Build-Measure-Learn (the Scientific Method) to rapidly iterate and continuously improve its product development process, resulting in a valuable strategic advantage and highly productive, happy, and motivated teams. This lecture focuses on IMVU's continuous improvement to product development process through experimentation. Success factors are reviewed, including a culture that values and supports experimentation and learning, Agile and XP engineering practices (which support iterative development), and strong product vision and user experience design. Recent product development process experiments will be shared. Takeaway: Attendees will learn how IMVU continuously improves product development using the Scientific Method, Agile, XP, and Scrum supported by strong user experience design. Strategies to support experimental learning (retrospectives, postmortems, and 5 Whys) will be reviewed along with practical examples.

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The New Science of Product Development

1. The science of product development James Birchler (@JamesBirchler) VP Engineering Management, IMVU Los Angeles Lean Startup Circle, December 7, 2011

2. Questions & comments? @jamesbirchler

3. The scientific method is based on

4. experimentation

7. $ IMVU Revenue Growth Qtr Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

8. $ IMVU Revenue Growth Qtr Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

10. @copernicus #inquisition

11. @copernicus #inquisition

12. @copernicus

13. @Giordano_Bruno

14. @Giordano_Bruno

15. @Galileo

16. @Galileo

17. @Galileo

18.

19.

20. @Jamesbirchler

21. Experimentation IS GOOD

22. RIGHT?

23. Ask Question Got Do Research Hypothesis Science? Test Analyze Data Conclusion Report Results

24. Question Results Research Scientific Conclusion Method Hypothesis Analyze Data Test

25.

26. Question Results Research Scientific #leanstartup Conclusion Method Hypothesis Analyze Data Test

27. Question Results Research Quack. Scientific #leanstartup Conclusion Method Hypothesis Analyze Data Test An Alleged “duck”

28. Ask Question Do Research Hypothesis Test Analyze Data Conclusion Report Results Looks a lot like the scientific method (it is!)…

29. culture of Experimentation

30. Okay, I’ll run an Okay, I’ll run an Okay, I’ll run an experiment! Okay, I’ll run experiment! Okay, I’ll run an experiment! experiment experiment! Okay, I’ll run an experiment! Let’s keep this Okay, I’ll run an simple! Okay, I’ll run an experiment! Prove your idea experiment! is the best!

31. Keep it simple

32. if( setup_experiment(...) == "control" ) { // do it the old way } else { // do it the new way Simple To code }

33. Simple To manage

34. Simple To share

35. embrace failure

36.

37.

38.

39. Freedom to Experiment

40. What could possibly go wrong?

41. simple to Screw up

42.