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.A journey of a thousand sites begins with a single click.
Is a medical condition characterized by compulsive
engagement in rewarding stimuli despite adverse
consequences.
Is a disorder of the brain’s reward system which arises
through transcriptional and epigenetic mechanisms
and occurs over time from chronically high levels of
exposure to an addictive stimulus.
ADDICTION
Social Media are computer-mediated
technologies that allow individuals,
companies, NGOs, governments, and other
organizations to view, create and share
information, ideas, and other forms of
expression via virtual communities and
networks. The variety of stand-alone and
built-in social media services currently
available introduces challenges of
however, there are some common features:
1. Social media are interactive Web Internet based
applications
2. User-generated content such as text posts or
comments, digital photos or videos, as well as
data generated through online interactions, are
the lifeblood of the social media organisms.
3. Users create service-specific profiles for the
website or app, that are designed and maintained
by the social media.
4. Social media facilitate the development of online
social networks by connecting a user’s profile
with those of other individuals and/or group.
Social media use web-based and mobile
technologies on smartphones and tablet
computers to create highly interactive platforms
through which individuals, communities and
organizations can share, co-create, discuss, and
modify user-generated content or pre-made
content posted online.
They introduce substantial and pervasive changes to
communication between business, organizations,
communities, and individuals.
Social media changes the way individuals and large
organizations communicate.
Social media differ from paper-based or
traditional electronic media such as TV
broadcasting in many ways, including quality,
frequency, usability, immediacy, and
permanence.
Social media operate in a dialogic transmission
model (one source to many receivers), such as a
paper newspaper which is delivered to many
subscribers. Some of the social media websites
are as follows:
Most popular sites. This is a list of leading social
networks based on number of active user accounts as of
April 2016:
 Facebook: 1, 650,000,000 users.
 WhatsApp: 1,000,000,000 users.
 Facebook Messenger: 900,000,000 users.
 QQ: 853,000,000 users.
 WeChat: 706,000,000 users.
 Qzone: 653,000,000 users.
 Tumbler: 555,000,000 users.
 Instagram: 400,000,000 users.
 Twitter: 320,000,000 users.
 Baidu Tieba: 300,000,000 users.
 Skype: 300,000,000 users.
 Viber: 280,000,000 users.
 Sina Weibo: 222,000,000 users.
 Line: 215,000,000 users.
 Snapchat: 200,000,000 users
Positive Effects of Social Media
Social Operating System by Lee Raine and Barry
Wellman, reflects mainly on positive effects of
social media and other Internet based social
networks.
They say that social media are used to document
memories, learn about and explore things,
advertise oneself and form friendships.
Social Media is also useful in:
 Job seeking
 College admission
 Political
Negative Effects of Social Media
Several negative effects of social media are privacy
issues, information overload and Internet fraud,
it can also create negative effects on the users.
Angry or emotional conversations can lead to
real-world interactions outside of the Internet
which can get the users into dangerous
situations. Some users experienced threats of
violence online and have feared these threats
manifesting themselves offline.
Studies also show that social media have negative
effects on peoples self-esteem and self-worth. They found
out that people with higher social comparison orientation
appear to use social media more heavily than people with
social comparison orientation. This finding was consistent
with other studies that found people with high social
comparisons once on social media. People compare their
lives to the lives of their friends through their friends posts.
People are motivated to portray themselves in a way that is
appropriate to the situation and serves their best interest.
Often the things posted online are the positive aspects of
people’s lives, which makes other people question their own
lives are not as exciting or fulfilling. This can lead to
depression and other self-esteem issues.
Social Media Addiction created a new
dimension in the social world. Though it has
positive uses providing real-time
communication, making an user globalize, a best
platform for marketing, etc. on the other hand
addicting to it results in disturbing the
psychological state of the user.
Recent studies say that approximately 350 million
users are addicted to Social media sites. One out of ten
teenagers are rejected for jobs because of their social
media profile. Facebook stands in first position compared
to other social media websites. The conventional ways
applied today are less feasible because of various barriers
in society. This paper suggests a better feasible solution by
limiting the user’s access to the social media websites. The
software/application limits the usage of social network
websites and posts the status of de-addiction on the walls
of various networks which simulates the other user and
makes him slowly de-addicted to the social networking
with a competitive spirit.
There are innumerable social media networking
websites making to form real time connection
between people across the globe. A user can
interact with the other through social media, chat,
share information instantly. Not only maintaining
relations it is excellent platform for Marketing and for
making surveys on products. Recent studies state
that 80% of the users prefer to connect with their
brands on social media. Recent studies say that social
media network is becoming a good platform for the
politicians for their campaign. Today every politician
has his presence in social networks.
The bar graph shows how teenagers use Social
Networking sites most of them use to keep in
touch, for fun and to keep in touch with family but
least of them use it for professional development ,
study etc.
Though social media has positive aspects on the
other hand it has a lot of negative aspects too. As
users of social networks increase there is a gradual
inclination in the user’s usage time. More Users =
More Media Content = More Time Spent. Addiction
disturbs the psychological state of the user badly.
It effects the student’s life badly, it decreases the
focus on the academic activity. Also increases
dependency for information on sites like Google,
Wikipedia, etc. It decreases the grammar efficiency
of the students as they depend on spell checkers. It
might make you spend more money in the form of
data plans for mobile or broadband connections. It
effects the psychological state of the user badly
loses his self-control and results with increase in
anger, etc.
From the pie diagram it is clear that users mainly
use internet for online gaming, watching videos,
cartoons and for maintaining relations through Social
Networks but for Study, Work and Acquiring
information plays an unnoticeable part in daily
activity of an addicted user.
Facts & Figures:
 6 out of 10 are teenagers on social media
networks.
 Today 350,000,000 users suffer from
“Facebook Addiction Syndrome”.
 There are about 750 new tweets per
 An average user spends minimum 15
minutes in YouTube
 Two new members signup every second in
LinkedIn.
 An average user has 130 members in social
media network but less than that in the real
world.
A recent study at Harvard University based on
“Why are we addicted to Social Media”
that after a series of experiments researchers
found that the act of disclosing information of
oneself to someone activates the same part of
the brain that is associated with sensation of
pleasure, the same pleasure when we are
happy or having food etc.
Recent study at University of Chicago says that
after experimenting on 205 people they found
that “Social Media is more addictive than
alcohol or cigarette”.
Today lot of solutions are available for de-
addiction like Parental Counselling, General
Counselling (Psychiatry). There are some
software solutions available in market which
blocks the social media networks, or limits the
access to the social media sites for certain
period.
Ex: Coldturkey, Anti-Social, freedom, etc.
These softwares will temporarily block you off of
social media sites, games, programs and any
other addicting even when the computer is
sleeping or turned off, will still keep track of
the time that passed by.
Cold Turkey:
 Cold Turkey will temporarily block you off of
social media sites, games, programs and any
other addicting websites.
 Cold Turkey can be set to block the things
choose in intervals of 10 minutes up to a
whole month!
 When the computer is sleeping or turned off,
Cold Turkey will still keep track of the time
that passed by.
 Cold Turkey can't be stopped easily as it is
stoppable from the system tray or the task
manager.
Anti-Social:
 Anti-Social was developed to fight digital
distraction. The first software we created to
fight distraction, Freedom is used by
of thousands of people and has drawn praise
from the media and tech luminaries.
works by locking you completely offline – a
sure way to beat distraction, but often
challenging for individuals who need to be
online as they work.
 There are lot more software's like Freedom,
de-Facebook, Facebook Addict (Mobile), etc.
DESIGN CONCEPT
The solution is to overcome Social Media Addiction is to develop an
application which can block Social Media Websites for a specific duration
set by user and the duration is posted on the walls of social media sites
which makes others de addicted
This process works in two phases:
Phase 1:
Limiting User’s Access to Social Media Networks
In this phase when the user is logged into a system the application starts
automatically asking the user to ‘Set the duration for accessing social
media networks’. After certain period set by the user expires the
application automatically blocks all the social media networks. It is
unaffected even if the system is restarted or used on other browser or
using proxy sites.
Phase 2:
When the session expires the software / application posts the
duration of social media usage on the walls of all the social media
networks in which the user is already member.
When the other addicted user sees this post on the wall he gets
simulated by competitive spirit and he too tries the software /
application and his duration will also be posted on the walls the
chain continues and the competitive spirit too increases in every
user and thereby gradual decrease in user’s session for accessing
social networks.
Duration specified by the user
the time of login
User can access
social sites within
session period
Social Networks gets
blocked when
session expires
This method makes all the addicted social media users to get de-addicted in an
interactive and simulative way along with competitive spirit. This provides an
interactive way of de-addiction rather than using harsh methods of limiting the
access to social media. Sometimes parental counselling might also make useful
along with this application so that an user can get de-addicted easily in an
efficient way.
The session period is
posted on the social
media walls
Another addicted user sees the post
and uses the application / software
He posts his session period on
social media and which is watched
by an other user
With this method all the users gets
de-addicted in an interactive way.
CATWOE Analysis
T- Transformation:
The method or Transformation Process used in this solution is to develop an
application / software which limits user access control to social media networks as
per the session period created by the user and also makes other addictors get de-
addicted by posting the session period on walls increases enthusiasm in others.
With this process we can help to utilize his time and life in a right way without
wasting it.
W – World View:
Social media addiction is one of the dangerous problems the world is facing not only
effecting the time , money and real world contacts it effects the user’s
psychological state of mind which makes him behave in a sedentary stage.
The solution we designed can efficiently create an impact on the social media
addiction. With this solution we can expect an exponential decrease in the users in
a few months as we cannot expect the result in weeks. This solution can create
awareness and makes the user makes him time efficient than wasting it on social
media and can make students focus on studies.
CATWOE Analysis
C – Customer/Client:
A client/customer maybe a person or an organization which gets benefit finally
from the process. These are the target group for the actors and owners. There
may be different age groups like teenagers and old agers in customers. An
application can be used by any one of them regardless of the age.
We mainly focus on the teenagers as they are very important because this age
groups use social media at a high rate. Teenage is very important in their life so
they are mainly focused as customers.
Here the application / software developing company can also act as a customer if
the application is marketed with a price. As the company is benefited from the
user it can also act as a customer.
CATWOE Analysis
A – Actor:
The Actors are the people that will help you in carrying out the Transformation
Process. In this solution there is a possibility of two actors. Firstly, the ones who
developed the application / software acts as actors as they created a digital
medium for de-addiction which is a part of transformation process.
There may be secondary actors in this solution if there are any sponsors funding
this software they can also act as actors.
As it is a good marketing platform, a company can publish a small add on the
application which makes publicity for the ad hosting company in return the
money gained from the ad hosting company can be used for research process
or can reduce the cost of the software. More the sponsors less the price of
software.
The marketing executives must also be concerned as they distribute the software
/ application for some cost or no cost they not only sell the products but also
they need to make publicity and create awareness among the people about
social network addiction.
CATWOE Analysis
O – Owner:
The Owner is the person or group or organization that will be responsible for
carrying out the process. This solution has three possible actors.
Firstly, the company which has designed the application / method as they
created a medium for de-addiction which is a part of transformation process
targeting the customers.
Secondly, the ads hosting company can also acts as owners as they published
ads on the application / software, and the money returned by them can be
used for further research or to reduce the price of the software. So they can
also have a possibility to act as actors.
Thirdly, the marketing agents can also acts as they were the ones who efficiently
made them into people by providing proper publicity and awareness to the
people. As they were a part of transformation process they too can act as
owners.
CATWOE Analysis
E – Environmental Constraints:
Environmental Constraints are defined as limitations on strategy options that may be
caused by finance, ethical, politics, cultural means.
The main environmental constraint in this solution is to make the software more user-
friendly, so that an average person doesn’t need any software setup wizard or an expert
to install this application.
The another environmental constraint here is interruption in work as discussed earlier
social media is a good platform for professional use as well as marketing issues. If there
is a really serious work and the application / softwares blocks the social networks it
might be a problem but it can be overthrown by activating notifications to mail. One
can receive messages and attached documents to the mail from social media network
and the further conversation can be continued through mailing service.
There are some more environmental constraints like financial and ethical limits and some
user’s privacy laws. Financial constraint can be removed by inviting sponsorships and ad
hosting companies. More the funding companies Less the cost of application / software.
The ethical limits also plays an important role as one should not be forced to use this
application one should use this with a value that this application is going to make his
life more effective by getting him de-addicted to social media.
Undoubtedly, the developing and changing world system that we are involved in
influences every aspect of our lives. Not only in political, economic, or cultural sense
but also changes especially in new technologies influence the psychology of people
as well and the changes that it brings is the most common subject of researches.
Internet addiction and types of addiction that emerged via the developing
communication technologies, is one of the most burning issues in the field of social
sciences.
Social Networking, which is a means of social media, can be defined as “online place
where a user can create a profile and build a personal network that connects him or
her to other users” (Lenhart, A., & Madden, M., 2007). People do use these sites to
communicate, produce, and exchange meanings, improve social relationships,
entertain or exchange data.
It is also known that, nowadays, social network sites (SNS) play a critical role in
providing information to its users and people mostly are dependent on social media
for processing and gathering needed information.
Ellison (2007) defines social networking systems and claims that it allows individuals
or its users to (1) construct a public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share a connection, and (3) view
and traverse their list of connections and those made by others within the system.
The nature and nomenclature of these connections may vary from site to site In terms
of this definition, it is possible to assume that social media and SNSs provide its
users a new platform to socialize and to interact. Being isolated from restrictions of
embodiment, time, and space SNSs offer its users decentralized communication
networks and opportunity to experience the globalized world.
However, it is essential to bear in mind that new technologies brought new risks as
well. Especially lack of inspection, uncontrolled consumption of these technologies,
and unrestrained time that is spent on them, may cause unintended consequences.
1. Worldwide Connectivity
No matter if you are searching for a former college
roommate, your first grade teacher, or an international
friend, no easier or faster way to make a connection
than social media. Although Facebook, Twitter, LinkedIn
and Pinterest are probably the most well-known social
networking communities, new websites are popping up
regularly that let people connect and interact over the
Web.
With each of these sites, individuals can make new
friends, build business connections or simply extend their
personal base by connecting and interacting with friends
of friends - which can have a multiplying effect.
These connections can help with a variety of things such
as:
 Finding romance
 Seeking a new job
 Locating assistance
 Getting and giving product and service referrals
 Receiving support from like-minded individuals
 Making or receiving career or personal advice
 Sharing political beliefs
 Accessing news in real time
 In many ways, these social communities are the virtual
equivalent of church socials where family and friends gather
exchange news and get updates. Even the age-old custom
connecting with pen pals has been upgraded as private
messages can be sent over social media. When it comes to
getting information, few methods are faster than social
2. Commonality of Interest
When you opt to participate in a social network community, you can
and choose individuals whose likes and dislikes are similar to yours and
build your network around those commonalities. For instance, if you
a chess aficionado, a book lover or have a particular political leaning,
can find and interact with those who share your interest.
It can also be a great way to share tips and ideas. Sites like Pinterest
been very successful due to the ease in which a person can learn - and
share - information about hobbies, crafts, cooking, gardening and
do-it-yourself activities. By pinning and sharing, you can attract like-
minded individuals into your circle.
But, just as these virtual groups can help hobbyists exchange ideas and
techniques, other social network groups offer solutions for more
real-world problems. For example, social media groups can be lifelines
for individuals suffering from a rare disease. Churches, synagogues and
temples also use social media to reach out to members who may be
unable to attend services.
3. Real-Time Information Sharing
Many social networking sites incorporate an instant messaging feature,
which lets people exchange information in real-time via a chat. This is a
great feature for teachers to use to facilitate classroom discussions
because it lets them utilize the vast store of information available on
Web. This can be a great time saver for the teacher - since students no
longer need to visit a library to conduct research- and it can be a great
way to engage distracted learners.
School is not the only setting where this type of real-time information
sharing can be beneficial. Social networking can provide a tool for
managers to utilize in team meetings, for conference organizers to use
to update attendees and for business people to use as a means of
interacting with clients or prospects. Some leaders are going so far as
include Tweets or other social media updates during presentations. This
approach can make events more interactive and help the presenter
a larger audience.
4. Targeted Advertising
Whether you are non-profit organization that needs to get the
word out about an upcoming fundraiser or a business owner
marketing a new product or service, there's no better way than
social media to get your message in front of millions of people
24/7.
Although social media can be used to spread a company's
message for free, fee-based advertising options are also
available. One of the best aspects of social networking is the
ability to deliver your content only to those users with the most
potential interest in your product or service. Each social
offers an array of tools that enable a business to deliver specific
content to a very specific target group. This approach can
maximize targeted reach while minimizing waste.
5. Increased News Cycle Speed
Undoubtedly, social networking has revolutionized the speed of
the news cycle. Most news organizations now rely on social
media sites to collect and share information. Social media -
especially Twitter - is steadily becoming a mainstream source
breaking news Today an individual can know, in real time, what
is happening throughout the world. This has led to the
development of a nearly instantaneous news cycle as
from terrorist attacks to local car crashes get shared on social
media, quickly alerting their intended audience of the event.
Part of the increase in the speed of news can be attributed to
smartphones. The percentage of individuals accessing social
media via their phone or mobile device continues to rise. A
Pew Center study states that 40 percent of smart phone users
access social media from their phones - and 28 percent do it
a daily basis.
1. Social Constructivism
In the age of Wikipedia, knowledge is increasingly
becoming a social construction rather than the domain
an individual expert. Social media provides an easily
accessible tool for helping students to work together to
create their own meaning in academic subjects, social
contexts, or work environments. Social media platforms
are regularly used in business to enhance the
connections between workers and to allow for seamless
collaboration across distances. Supporting the
development of this skill for students prepares them for
real working experiences.
2. Breadth of Knowledge
While “shallowness” of knowledge and connections was
listed as one of negatives of social media, the flipside of
that shallowness is the broadness of the knowledge and
connectedness that students can experience through
social media use. It is now easier than ever to know (or
find out) something about almost anything in the world
through connected media. Additionally, students can be
connected to a broader base of opinions and world
through instantaneous global connections.
3. Technological Literacy
All social media relies on advanced information and
communication technologies that seamlessly work to
build and support technological literacy. Simply put, one
cannot be engaged in deep and meaningful uses of
technology without developing the sorts of rich 21st
Century skills such as information evaluation,
troubleshooting, mediated communication, and others
that will enable connected learners to become valuable
contributors to a connected global economy.
1. Backlash
A joke among friends is one thing but a joke with
the world at-large is much different. When
potentially offensive content is posted online, the
amount of feedback can be excessive and is often
brutal. This is particularly true with highly
opinionated subjects like politics and religion. This
backlash can also have a long-term impact on a
person's future, especially in a world that has fallen
prey to over-sharing. Even high school students are
learning that comments they post on social media
can influence whether a college approves their
application for admission.
2. Cyberbullying and Crimes Against Children
Use of social networks may expose individuals to other forms of
harassment or even inappropriate contact. This can be
true for teens and younger children. Unless parents diligently
filter the Web content their family views, children could be
exposed to pornography or other inappropriate content.
Besides unleashing age-inappropriate content, the digital age
also gave birth to a social phenomenon - cyberbullying. It is
often levied more harshly against young females that males
unlike traditional bullying, it is not limited to physical
Cyberbullying can happen 24 hours a day, every day of the
Adding to this realm of cyber abuse are the anonymous social
media sites which can elevate the severity of the assault -
the false promise of privacy.
3. Risks of Fraud or Identity Theft
Whether you like it or not, the information you
post on the Internet is available to almost
anyone who is clever enough to access it. Most
thieves need just a few vital pieces of personal
information to make your life a nightmare. If
they successfully steal your identity, it could
you dearly. A report on Bank rate reveals
Millennials are one of the fastest growing
groups to be victims. This is linked to the
group's comfort with sharing everything online
including personal information.
4. Time Waster
Business Insider reports that social media is the most
popular use of the Internet - surpassing email - and
smartphones and other mobile devices seem to be the
driving force behind this trend since 60 percent of the
traffic is from a mobile source. The Global Web Index
shows that 28 percent of the time spent online is on
networks. With these type of numbers, some of the time
spent on social media occurs at work. When these visits
are for non-work related activity, it can cost companies
money through lost productivity. A report on Forbes
states that 89 percent of responders admitted to wasting
time on social media while at work.
5. Corporate Invasion of Privacy
Social networking invites major corporations to invade your privacy and
sell your personal information. Have you ever posted a comment on
Facebook, only to notice an advertisement appear with content
related to your post? Last year, Facebook earned an estimated $16
billion in ad revenue. That's not bad for a free site.
If Facebook and other social networking sites don't charge their
however, how do they make so much money? They do it by selling
ability to specifically target advertisements. On social networking
the website isn't the product - the users are. These sites run
algorithms that search for keywords, web browsing habits, and other
data stored on your computer or social networking profile and
provide you with advertisements targeted specifically to you.
 lacks a personal touch; inability to connect in person
 lack of privacy (once posted, others have access to that information)
 open to security issues (hacking, viruses, etc.)
 requires constant commitment to maintain social media presence
1. Distraction
In his article, Reiner is talking not about the
momentary distraction of an isolated text
message, but rather the way in which social
media involvement provides an acceptable
diversion from intellectual pursuits. Essentially,
he is arguing that it is socially safer to stay
connected to peers through always-on social
media, than it is to put oneself out there by
having a legitimate opinion about a serious
topic and disconnecting from the social
networks long enough to put it out there.
2. Pressure to Conform
Reiner cites examples of students confiding in
him that one of the main reasons behind their
24/7 connection is a fear of not keeping up
with peers or appearing “like a loser in public,”
as one of his students confided in a class
journal.
3. Risk Aversion
Reiner is unclear about whether students’
aversion to taking risks is a symptom of social
media use or is directly caused by it, but the
point is no less important either way. Social
media engagement supports a culture of
avoidance which operates in direct opposition
to the idea that students need to take risks and
fail in their academic endeavors in order to
become successful innovators.
4. Shallowness
This is an addition to Reiner’s points, but social media
does promote a kind of intellectual and social
shallowness that could have long-term negative
consequences for learners. Twitter, text messages, and
other social media tools focus on brief, quick, “shallow”
interactions that do not encourage either deep social
engagement or intellectual exploration. There is, after all,
only so much information that can be obtained in 140
characters. While the option to dig deeper may be
present through embedded links in Tweets, for example,
there may be little reward in pursuing those connections
for students.
Having social media in the classroom has been
a controversial topic in the 2010s. Many parents
and educators have been fearful on the
repercussions of having social media in the
classroom. There are concerns that social media
tools can be misused for cyberbullying or sharing
inappropriate content. As result, cell phones have
been banned from some classrooms, and some
schools have blocked many popular social media
websites.
Social media has affected the way the youth generations
communicate. The introduction of social media has brought
forth various forms of lingo. Abbreviations have been
introduced to cut down on time. The commonly known
“LOL” has become globally recognized as the abbreviation
for laugh out loud” thanks to social media. Online linguistics
has changed the way youth communicate and will continue
do so in the future, as each year new catchphrases and
neologisms such as “YOLO” “you only live once”, and “BAE”
which stands for “before anyone else” arise and start
“trending” around the world. Another is hashtags, a hashtag
as #tbt (throwback Thursday).
Social media addiction has gotten to the point where some
people prefer Facebook over sex, do status updates from the
bathroom or upon waking at night, or even utter threats to the
President on Twitter – a very public electronic medium – (obviously
without realizing that sedition is illegal). While the addiction to
socialize might be innate, excess time online can aggravate or
stimulate symptoms of depression. Clearly there’s a problem and
it’s growing, and since social media and social networks are very
unlikely to disappear anytime soon, there are some precautions
that high-frequency users might to take to keep addiction in check,
thus leaving more productive or fun time available for real-life
activities.
FOCUS
Limit the number of social networks you use
to only those most relevant to your work
personal life. For example, in the past I’ve
regularly used LinkedIn, Twitter and
Facebook for work and Plurk for personal
use.
Use lists and filters
Sometimes there are pressing reasons for being
to someone (i.e., not unfriending them), though you might
want a temporary way to filter for a specific group of
people without permanently “hiding” the status updates of
other people. Both Twitter and Facebook offer friend list
features that, if implemented properly, let you quickly view
the status updates of a specific group of people. This way,
you can view just the updates that are most relevant to
at any given moment. So if you associate certain roles or
tasks with each list (business, personal, friends, friends +
acquaintances, digital-only friends, etc.), it’ll be easier to
filter for the updates you want to see.
Cull your network
If you really don’t know someone well or at all,
don’t feel obligated to friend or follow them.
Even though social media plays a large part in
my daily work, I still do not approve every
friend request. The person has to have some
connection to me, either friends or interests in
common, and has to display a real profile pic,
not an avatar, photo of an inanimate object, or
some random starlet.
Use a schedule
Schedule your use of social media. Unless there’s an
overwhelming reason otherwise, don’t leave Facebook or
social media sites open in a web browser tab all the time. The
same goes for desktop Twitter or Facebook clients such as
Tweetdeck, which end up being a huge distraction, especially
you follow/ friend a lot of people. I simply have trouble
working when running desktop clients, so I’ve stopped using
them except when I’m doing a bit of Twitter-based research.
One way to avoid problems is to schedule your use of social
networking sites in the same way that some productivity
experts suggest scheduling reading of email messages.
Set a timer
If after trying all of the above, you’re still having
difficulty keeping track of time when you use social
networking sites, trying setting a timer of some sort,
with an alarm. For a very extreme method, you can
your smartphone or an alarm clock, but if you can
the timer/ alarm sound as annoying as possible (and
out of reach of your arm), you’ll possibly start to
associate using social networking with having to get
out of your chair and turn off the annoyance. This
might not help everyone, but it’s worth a try.
Best Practices
When using any social media platform, take
responsibility for your own safety and never join
group just because it is trendy or all your friends
are doing it. In evaluating the advantages and
disadvantages of social networking, it's best to
err on the side of caution and protect your
privacy. Be careful with what you post and treat
others as if you were in a face-to-face situation.
ThankYou For
Listening 

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Awareness In Social Media Addiction

  • 1.
  • 2. 

.A journey of a thousand sites begins with a single click.
  • 3. Is a medical condition characterized by compulsive engagement in rewarding stimuli despite adverse consequences. Is a disorder of the brain’s reward system which arises through transcriptional and epigenetic mechanisms and occurs over time from chronically high levels of exposure to an addictive stimulus. ADDICTION
  • 4.
  • 5. Social Media are computer-mediated technologies that allow individuals, companies, NGOs, governments, and other organizations to view, create and share information, ideas, and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of however, there are some common features:
  • 6. 1. Social media are interactive Web Internet based applications 2. User-generated content such as text posts or comments, digital photos or videos, as well as data generated through online interactions, are the lifeblood of the social media organisms. 3. Users create service-specific profiles for the website or app, that are designed and maintained by the social media. 4. Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals and/or group.
  • 7. Social media use web-based and mobile technologies on smartphones and tablet computers to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between business, organizations, communities, and individuals. Social media changes the way individuals and large organizations communicate.
  • 8. Social media differ from paper-based or traditional electronic media such as TV broadcasting in many ways, including quality, frequency, usability, immediacy, and permanence. Social media operate in a dialogic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers. Some of the social media websites are as follows:
  • 9. Most popular sites. This is a list of leading social networks based on number of active user accounts as of April 2016:  Facebook: 1, 650,000,000 users.  WhatsApp: 1,000,000,000 users.  Facebook Messenger: 900,000,000 users.  QQ: 853,000,000 users.  WeChat: 706,000,000 users.  Qzone: 653,000,000 users.  Tumbler: 555,000,000 users.  Instagram: 400,000,000 users.  Twitter: 320,000,000 users.  Baidu Tieba: 300,000,000 users.  Skype: 300,000,000 users.  Viber: 280,000,000 users.  Sina Weibo: 222,000,000 users.  Line: 215,000,000 users.  Snapchat: 200,000,000 users
  • 10. Positive Effects of Social Media Social Operating System by Lee Raine and Barry Wellman, reflects mainly on positive effects of social media and other Internet based social networks. They say that social media are used to document memories, learn about and explore things, advertise oneself and form friendships. Social Media is also useful in:  Job seeking  College admission  Political
  • 11. Negative Effects of Social Media Several negative effects of social media are privacy issues, information overload and Internet fraud, it can also create negative effects on the users. Angry or emotional conversations can lead to real-world interactions outside of the Internet which can get the users into dangerous situations. Some users experienced threats of violence online and have feared these threats manifesting themselves offline.
  • 12. Studies also show that social media have negative effects on peoples self-esteem and self-worth. They found out that people with higher social comparison orientation appear to use social media more heavily than people with social comparison orientation. This finding was consistent with other studies that found people with high social comparisons once on social media. People compare their lives to the lives of their friends through their friends posts. People are motivated to portray themselves in a way that is appropriate to the situation and serves their best interest. Often the things posted online are the positive aspects of people’s lives, which makes other people question their own lives are not as exciting or fulfilling. This can lead to depression and other self-esteem issues.
  • 13. Social Media Addiction created a new dimension in the social world. Though it has positive uses providing real-time communication, making an user globalize, a best platform for marketing, etc. on the other hand addicting to it results in disturbing the psychological state of the user.
  • 14. Recent studies say that approximately 350 million users are addicted to Social media sites. One out of ten teenagers are rejected for jobs because of their social media profile. Facebook stands in first position compared to other social media websites. The conventional ways applied today are less feasible because of various barriers in society. This paper suggests a better feasible solution by limiting the user’s access to the social media websites. The software/application limits the usage of social network websites and posts the status of de-addiction on the walls of various networks which simulates the other user and makes him slowly de-addicted to the social networking with a competitive spirit.
  • 15. There are innumerable social media networking websites making to form real time connection between people across the globe. A user can interact with the other through social media, chat, share information instantly. Not only maintaining relations it is excellent platform for Marketing and for making surveys on products. Recent studies state that 80% of the users prefer to connect with their brands on social media. Recent studies say that social media network is becoming a good platform for the politicians for their campaign. Today every politician has his presence in social networks.
  • 16.
  • 17. The bar graph shows how teenagers use Social Networking sites most of them use to keep in touch, for fun and to keep in touch with family but least of them use it for professional development , study etc. Though social media has positive aspects on the other hand it has a lot of negative aspects too. As users of social networks increase there is a gradual inclination in the user’s usage time. More Users = More Media Content = More Time Spent. Addiction disturbs the psychological state of the user badly.
  • 18. It effects the student’s life badly, it decreases the focus on the academic activity. Also increases dependency for information on sites like Google, Wikipedia, etc. It decreases the grammar efficiency of the students as they depend on spell checkers. It might make you spend more money in the form of data plans for mobile or broadband connections. It effects the psychological state of the user badly loses his self-control and results with increase in anger, etc.
  • 19.
  • 20. From the pie diagram it is clear that users mainly use internet for online gaming, watching videos, cartoons and for maintaining relations through Social Networks but for Study, Work and Acquiring information plays an unnoticeable part in daily activity of an addicted user.
  • 21.
  • 22. Facts & Figures:  6 out of 10 are teenagers on social media networks.  Today 350,000,000 users suffer from “Facebook Addiction Syndrome”.  There are about 750 new tweets per  An average user spends minimum 15 minutes in YouTube  Two new members signup every second in LinkedIn.  An average user has 130 members in social media network but less than that in the real world.
  • 23.
  • 24. A recent study at Harvard University based on “Why are we addicted to Social Media” that after a series of experiments researchers found that the act of disclosing information of oneself to someone activates the same part of the brain that is associated with sensation of pleasure, the same pleasure when we are happy or having food etc. Recent study at University of Chicago says that after experimenting on 205 people they found that “Social Media is more addictive than alcohol or cigarette”.
  • 25.
  • 26. Today lot of solutions are available for de- addiction like Parental Counselling, General Counselling (Psychiatry). There are some software solutions available in market which blocks the social media networks, or limits the access to the social media sites for certain period. Ex: Coldturkey, Anti-Social, freedom, etc. These softwares will temporarily block you off of social media sites, games, programs and any other addicting even when the computer is sleeping or turned off, will still keep track of the time that passed by.
  • 27. Cold Turkey:  Cold Turkey will temporarily block you off of social media sites, games, programs and any other addicting websites.  Cold Turkey can be set to block the things choose in intervals of 10 minutes up to a whole month!  When the computer is sleeping or turned off, Cold Turkey will still keep track of the time that passed by.  Cold Turkey can't be stopped easily as it is stoppable from the system tray or the task manager.
  • 28. Anti-Social:  Anti-Social was developed to fight digital distraction. The first software we created to fight distraction, Freedom is used by of thousands of people and has drawn praise from the media and tech luminaries. works by locking you completely offline – a sure way to beat distraction, but often challenging for individuals who need to be online as they work.  There are lot more software's like Freedom, de-Facebook, Facebook Addict (Mobile), etc.
  • 29. DESIGN CONCEPT The solution is to overcome Social Media Addiction is to develop an application which can block Social Media Websites for a specific duration set by user and the duration is posted on the walls of social media sites which makes others de addicted This process works in two phases: Phase 1: Limiting User’s Access to Social Media Networks In this phase when the user is logged into a system the application starts automatically asking the user to ‘Set the duration for accessing social media networks’. After certain period set by the user expires the application automatically blocks all the social media networks. It is unaffected even if the system is restarted or used on other browser or using proxy sites.
  • 30. Phase 2: When the session expires the software / application posts the duration of social media usage on the walls of all the social media networks in which the user is already member. When the other addicted user sees this post on the wall he gets simulated by competitive spirit and he too tries the software / application and his duration will also be posted on the walls the chain continues and the competitive spirit too increases in every user and thereby gradual decrease in user’s session for accessing social networks. Duration specified by the user the time of login User can access social sites within session period Social Networks gets blocked when session expires
  • 31. This method makes all the addicted social media users to get de-addicted in an interactive and simulative way along with competitive spirit. This provides an interactive way of de-addiction rather than using harsh methods of limiting the access to social media. Sometimes parental counselling might also make useful along with this application so that an user can get de-addicted easily in an efficient way. The session period is posted on the social media walls Another addicted user sees the post and uses the application / software He posts his session period on social media and which is watched by an other user With this method all the users gets de-addicted in an interactive way.
  • 32. CATWOE Analysis T- Transformation: The method or Transformation Process used in this solution is to develop an application / software which limits user access control to social media networks as per the session period created by the user and also makes other addictors get de- addicted by posting the session period on walls increases enthusiasm in others. With this process we can help to utilize his time and life in a right way without wasting it. W – World View: Social media addiction is one of the dangerous problems the world is facing not only effecting the time , money and real world contacts it effects the user’s psychological state of mind which makes him behave in a sedentary stage. The solution we designed can efficiently create an impact on the social media addiction. With this solution we can expect an exponential decrease in the users in a few months as we cannot expect the result in weeks. This solution can create awareness and makes the user makes him time efficient than wasting it on social media and can make students focus on studies.
  • 33. CATWOE Analysis C – Customer/Client: A client/customer maybe a person or an organization which gets benefit finally from the process. These are the target group for the actors and owners. There may be different age groups like teenagers and old agers in customers. An application can be used by any one of them regardless of the age. We mainly focus on the teenagers as they are very important because this age groups use social media at a high rate. Teenage is very important in their life so they are mainly focused as customers. Here the application / software developing company can also act as a customer if the application is marketed with a price. As the company is benefited from the user it can also act as a customer.
  • 34. CATWOE Analysis A – Actor: The Actors are the people that will help you in carrying out the Transformation Process. In this solution there is a possibility of two actors. Firstly, the ones who developed the application / software acts as actors as they created a digital medium for de-addiction which is a part of transformation process. There may be secondary actors in this solution if there are any sponsors funding this software they can also act as actors. As it is a good marketing platform, a company can publish a small add on the application which makes publicity for the ad hosting company in return the money gained from the ad hosting company can be used for research process or can reduce the cost of the software. More the sponsors less the price of software. The marketing executives must also be concerned as they distribute the software / application for some cost or no cost they not only sell the products but also they need to make publicity and create awareness among the people about social network addiction.
  • 35. CATWOE Analysis O – Owner: The Owner is the person or group or organization that will be responsible for carrying out the process. This solution has three possible actors. Firstly, the company which has designed the application / method as they created a medium for de-addiction which is a part of transformation process targeting the customers. Secondly, the ads hosting company can also acts as owners as they published ads on the application / software, and the money returned by them can be used for further research or to reduce the price of the software. So they can also have a possibility to act as actors. Thirdly, the marketing agents can also acts as they were the ones who efficiently made them into people by providing proper publicity and awareness to the people. As they were a part of transformation process they too can act as owners.
  • 36. CATWOE Analysis E – Environmental Constraints: Environmental Constraints are defined as limitations on strategy options that may be caused by finance, ethical, politics, cultural means. The main environmental constraint in this solution is to make the software more user- friendly, so that an average person doesn’t need any software setup wizard or an expert to install this application. The another environmental constraint here is interruption in work as discussed earlier social media is a good platform for professional use as well as marketing issues. If there is a really serious work and the application / softwares blocks the social networks it might be a problem but it can be overthrown by activating notifications to mail. One can receive messages and attached documents to the mail from social media network and the further conversation can be continued through mailing service. There are some more environmental constraints like financial and ethical limits and some user’s privacy laws. Financial constraint can be removed by inviting sponsorships and ad hosting companies. More the funding companies Less the cost of application / software. The ethical limits also plays an important role as one should not be forced to use this application one should use this with a value that this application is going to make his life more effective by getting him de-addicted to social media.
  • 37. Undoubtedly, the developing and changing world system that we are involved in influences every aspect of our lives. Not only in political, economic, or cultural sense but also changes especially in new technologies influence the psychology of people as well and the changes that it brings is the most common subject of researches. Internet addiction and types of addiction that emerged via the developing communication technologies, is one of the most burning issues in the field of social sciences. Social Networking, which is a means of social media, can be defined as “online place where a user can create a profile and build a personal network that connects him or her to other users” (Lenhart, A., & Madden, M., 2007). People do use these sites to communicate, produce, and exchange meanings, improve social relationships, entertain or exchange data. It is also known that, nowadays, social network sites (SNS) play a critical role in providing information to its users and people mostly are dependent on social media for processing and gathering needed information.
  • 38. Ellison (2007) defines social networking systems and claims that it allows individuals or its users to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site In terms of this definition, it is possible to assume that social media and SNSs provide its users a new platform to socialize and to interact. Being isolated from restrictions of embodiment, time, and space SNSs offer its users decentralized communication networks and opportunity to experience the globalized world. However, it is essential to bear in mind that new technologies brought new risks as well. Especially lack of inspection, uncontrolled consumption of these technologies, and unrestrained time that is spent on them, may cause unintended consequences.
  • 39.
  • 40. 1. Worldwide Connectivity No matter if you are searching for a former college roommate, your first grade teacher, or an international friend, no easier or faster way to make a connection than social media. Although Facebook, Twitter, LinkedIn and Pinterest are probably the most well-known social networking communities, new websites are popping up regularly that let people connect and interact over the Web. With each of these sites, individuals can make new friends, build business connections or simply extend their personal base by connecting and interacting with friends of friends - which can have a multiplying effect.
  • 41. These connections can help with a variety of things such as:  Finding romance  Seeking a new job  Locating assistance  Getting and giving product and service referrals  Receiving support from like-minded individuals  Making or receiving career or personal advice  Sharing political beliefs  Accessing news in real time  In many ways, these social communities are the virtual equivalent of church socials where family and friends gather exchange news and get updates. Even the age-old custom connecting with pen pals has been upgraded as private messages can be sent over social media. When it comes to getting information, few methods are faster than social
  • 42. 2. Commonality of Interest When you opt to participate in a social network community, you can and choose individuals whose likes and dislikes are similar to yours and build your network around those commonalities. For instance, if you a chess aficionado, a book lover or have a particular political leaning, can find and interact with those who share your interest. It can also be a great way to share tips and ideas. Sites like Pinterest been very successful due to the ease in which a person can learn - and share - information about hobbies, crafts, cooking, gardening and do-it-yourself activities. By pinning and sharing, you can attract like- minded individuals into your circle. But, just as these virtual groups can help hobbyists exchange ideas and techniques, other social network groups offer solutions for more real-world problems. For example, social media groups can be lifelines for individuals suffering from a rare disease. Churches, synagogues and temples also use social media to reach out to members who may be unable to attend services.
  • 43. 3. Real-Time Information Sharing Many social networking sites incorporate an instant messaging feature, which lets people exchange information in real-time via a chat. This is a great feature for teachers to use to facilitate classroom discussions because it lets them utilize the vast store of information available on Web. This can be a great time saver for the teacher - since students no longer need to visit a library to conduct research- and it can be a great way to engage distracted learners. School is not the only setting where this type of real-time information sharing can be beneficial. Social networking can provide a tool for managers to utilize in team meetings, for conference organizers to use to update attendees and for business people to use as a means of interacting with clients or prospects. Some leaders are going so far as include Tweets or other social media updates during presentations. This approach can make events more interactive and help the presenter a larger audience.
  • 44. 4. Targeted Advertising Whether you are non-profit organization that needs to get the word out about an upcoming fundraiser or a business owner marketing a new product or service, there's no better way than social media to get your message in front of millions of people 24/7. Although social media can be used to spread a company's message for free, fee-based advertising options are also available. One of the best aspects of social networking is the ability to deliver your content only to those users with the most potential interest in your product or service. Each social offers an array of tools that enable a business to deliver specific content to a very specific target group. This approach can maximize targeted reach while minimizing waste.
  • 45. 5. Increased News Cycle Speed Undoubtedly, social networking has revolutionized the speed of the news cycle. Most news organizations now rely on social media sites to collect and share information. Social media - especially Twitter - is steadily becoming a mainstream source breaking news Today an individual can know, in real time, what is happening throughout the world. This has led to the development of a nearly instantaneous news cycle as from terrorist attacks to local car crashes get shared on social media, quickly alerting their intended audience of the event. Part of the increase in the speed of news can be attributed to smartphones. The percentage of individuals accessing social media via their phone or mobile device continues to rise. A Pew Center study states that 40 percent of smart phone users access social media from their phones - and 28 percent do it a daily basis.
  • 46.
  • 47. 1. Social Constructivism In the age of Wikipedia, knowledge is increasingly becoming a social construction rather than the domain an individual expert. Social media provides an easily accessible tool for helping students to work together to create their own meaning in academic subjects, social contexts, or work environments. Social media platforms are regularly used in business to enhance the connections between workers and to allow for seamless collaboration across distances. Supporting the development of this skill for students prepares them for real working experiences.
  • 48. 2. Breadth of Knowledge While “shallowness” of knowledge and connections was listed as one of negatives of social media, the flipside of that shallowness is the broadness of the knowledge and connectedness that students can experience through social media use. It is now easier than ever to know (or find out) something about almost anything in the world through connected media. Additionally, students can be connected to a broader base of opinions and world through instantaneous global connections.
  • 49. 3. Technological Literacy All social media relies on advanced information and communication technologies that seamlessly work to build and support technological literacy. Simply put, one cannot be engaged in deep and meaningful uses of technology without developing the sorts of rich 21st Century skills such as information evaluation, troubleshooting, mediated communication, and others that will enable connected learners to become valuable contributors to a connected global economy.
  • 50.
  • 51. 1. Backlash A joke among friends is one thing but a joke with the world at-large is much different. When potentially offensive content is posted online, the amount of feedback can be excessive and is often brutal. This is particularly true with highly opinionated subjects like politics and religion. This backlash can also have a long-term impact on a person's future, especially in a world that has fallen prey to over-sharing. Even high school students are learning that comments they post on social media can influence whether a college approves their application for admission.
  • 52. 2. Cyberbullying and Crimes Against Children Use of social networks may expose individuals to other forms of harassment or even inappropriate contact. This can be true for teens and younger children. Unless parents diligently filter the Web content their family views, children could be exposed to pornography or other inappropriate content. Besides unleashing age-inappropriate content, the digital age also gave birth to a social phenomenon - cyberbullying. It is often levied more harshly against young females that males unlike traditional bullying, it is not limited to physical Cyberbullying can happen 24 hours a day, every day of the Adding to this realm of cyber abuse are the anonymous social media sites which can elevate the severity of the assault - the false promise of privacy.
  • 53. 3. Risks of Fraud or Identity Theft Whether you like it or not, the information you post on the Internet is available to almost anyone who is clever enough to access it. Most thieves need just a few vital pieces of personal information to make your life a nightmare. If they successfully steal your identity, it could you dearly. A report on Bank rate reveals Millennials are one of the fastest growing groups to be victims. This is linked to the group's comfort with sharing everything online including personal information.
  • 54. 4. Time Waster Business Insider reports that social media is the most popular use of the Internet - surpassing email - and smartphones and other mobile devices seem to be the driving force behind this trend since 60 percent of the traffic is from a mobile source. The Global Web Index shows that 28 percent of the time spent online is on networks. With these type of numbers, some of the time spent on social media occurs at work. When these visits are for non-work related activity, it can cost companies money through lost productivity. A report on Forbes states that 89 percent of responders admitted to wasting time on social media while at work.
  • 55. 5. Corporate Invasion of Privacy Social networking invites major corporations to invade your privacy and sell your personal information. Have you ever posted a comment on Facebook, only to notice an advertisement appear with content related to your post? Last year, Facebook earned an estimated $16 billion in ad revenue. That's not bad for a free site. If Facebook and other social networking sites don't charge their however, how do they make so much money? They do it by selling ability to specifically target advertisements. On social networking the website isn't the product - the users are. These sites run algorithms that search for keywords, web browsing habits, and other data stored on your computer or social networking profile and provide you with advertisements targeted specifically to you.  lacks a personal touch; inability to connect in person  lack of privacy (once posted, others have access to that information)  open to security issues (hacking, viruses, etc.)  requires constant commitment to maintain social media presence
  • 56.
  • 57. 1. Distraction In his article, Reiner is talking not about the momentary distraction of an isolated text message, but rather the way in which social media involvement provides an acceptable diversion from intellectual pursuits. Essentially, he is arguing that it is socially safer to stay connected to peers through always-on social media, than it is to put oneself out there by having a legitimate opinion about a serious topic and disconnecting from the social networks long enough to put it out there.
  • 58. 2. Pressure to Conform Reiner cites examples of students confiding in him that one of the main reasons behind their 24/7 connection is a fear of not keeping up with peers or appearing “like a loser in public,” as one of his students confided in a class journal.
  • 59. 3. Risk Aversion Reiner is unclear about whether students’ aversion to taking risks is a symptom of social media use or is directly caused by it, but the point is no less important either way. Social media engagement supports a culture of avoidance which operates in direct opposition to the idea that students need to take risks and fail in their academic endeavors in order to become successful innovators.
  • 60. 4. Shallowness This is an addition to Reiner’s points, but social media does promote a kind of intellectual and social shallowness that could have long-term negative consequences for learners. Twitter, text messages, and other social media tools focus on brief, quick, “shallow” interactions that do not encourage either deep social engagement or intellectual exploration. There is, after all, only so much information that can be obtained in 140 characters. While the option to dig deeper may be present through embedded links in Tweets, for example, there may be little reward in pursuing those connections for students.
  • 61.
  • 62. Having social media in the classroom has been a controversial topic in the 2010s. Many parents and educators have been fearful on the repercussions of having social media in the classroom. There are concerns that social media tools can be misused for cyberbullying or sharing inappropriate content. As result, cell phones have been banned from some classrooms, and some schools have blocked many popular social media websites.
  • 63.
  • 64. Social media has affected the way the youth generations communicate. The introduction of social media has brought forth various forms of lingo. Abbreviations have been introduced to cut down on time. The commonly known “LOL” has become globally recognized as the abbreviation for laugh out loud” thanks to social media. Online linguistics has changed the way youth communicate and will continue do so in the future, as each year new catchphrases and neologisms such as “YOLO” “you only live once”, and “BAE” which stands for “before anyone else” arise and start “trending” around the world. Another is hashtags, a hashtag as #tbt (throwback Thursday).
  • 65.
  • 66. Social media addiction has gotten to the point where some people prefer Facebook over sex, do status updates from the bathroom or upon waking at night, or even utter threats to the President on Twitter – a very public electronic medium – (obviously without realizing that sedition is illegal). While the addiction to socialize might be innate, excess time online can aggravate or stimulate symptoms of depression. Clearly there’s a problem and it’s growing, and since social media and social networks are very unlikely to disappear anytime soon, there are some precautions that high-frequency users might to take to keep addiction in check, thus leaving more productive or fun time available for real-life activities.
  • 67. FOCUS Limit the number of social networks you use to only those most relevant to your work personal life. For example, in the past I’ve regularly used LinkedIn, Twitter and Facebook for work and Plurk for personal use.
  • 68. Use lists and filters Sometimes there are pressing reasons for being to someone (i.e., not unfriending them), though you might want a temporary way to filter for a specific group of people without permanently “hiding” the status updates of other people. Both Twitter and Facebook offer friend list features that, if implemented properly, let you quickly view the status updates of a specific group of people. This way, you can view just the updates that are most relevant to at any given moment. So if you associate certain roles or tasks with each list (business, personal, friends, friends + acquaintances, digital-only friends, etc.), it’ll be easier to filter for the updates you want to see.
  • 69. Cull your network If you really don’t know someone well or at all, don’t feel obligated to friend or follow them. Even though social media plays a large part in my daily work, I still do not approve every friend request. The person has to have some connection to me, either friends or interests in common, and has to display a real profile pic, not an avatar, photo of an inanimate object, or some random starlet.
  • 70. Use a schedule Schedule your use of social media. Unless there’s an overwhelming reason otherwise, don’t leave Facebook or social media sites open in a web browser tab all the time. The same goes for desktop Twitter or Facebook clients such as Tweetdeck, which end up being a huge distraction, especially you follow/ friend a lot of people. I simply have trouble working when running desktop clients, so I’ve stopped using them except when I’m doing a bit of Twitter-based research. One way to avoid problems is to schedule your use of social networking sites in the same way that some productivity experts suggest scheduling reading of email messages.
  • 71. Set a timer If after trying all of the above, you’re still having difficulty keeping track of time when you use social networking sites, trying setting a timer of some sort, with an alarm. For a very extreme method, you can your smartphone or an alarm clock, but if you can the timer/ alarm sound as annoying as possible (and out of reach of your arm), you’ll possibly start to associate using social networking with having to get out of your chair and turn off the annoyance. This might not help everyone, but it’s worth a try.
  • 72. Best Practices When using any social media platform, take responsibility for your own safety and never join group just because it is trendy or all your friends are doing it. In evaluating the advantages and disadvantages of social networking, it's best to err on the side of caution and protect your privacy. Be careful with what you post and treat others as if you were in a face-to-face situation.
  • 73.