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Collaborative Strategies to Market Your Business How to get all the customers you can handle ...and how to get them for FREE
Strategic Alliance Marketing Referrals... everybody loves them! ,[object Object]
 Referral leads are warm
 Quality customers refer you to quality people (birds of a feather flock together)
 Increases Enquiries
 Improves Conversion Rate,[object Object]
2 Problems with Referrals ~ We never get enough ~ They are ad hock and unpredictable These can both be solved...
4 Strategic Alliance Strategies Endorsed Marketing via a strategic alliance partner Run Seminars & events Auto Networking Set up a Power Group
Endorsed Marketing
How Endorsed Marketing works You come up with a FANTASTIC Offer for your product/service Find a Strategic Alliance Partner Your Strategic Alliance Partner mails that offer to their database as a GIFT You do the same to your database with an offer from your Alliance Partner (repeat in 6 months)
The Benefits of Endorsed Marketing Customer service – makes 90 day contact a breeze Lead generation is leverages and systemised Everybody wins – strategic partners’ and the customer It’s leveraged and systemised
4 Keys to Choosing a Strategic Alliance Partner Analyse Your Customers Buying Lifecycle Identify 6 potential alliance partners Decide on a POWERFUL offer Approach your potential alliance partner with... “We both serve the same target market, but we don’t compete.  I have an idea for a zero cost marketing strategy that can benefit both our businesses. Can we catch up for 40 minutes this week over a coffee... My shout?” ... Make sure your the alliance partner speaks and acts win-win & is 100% committed
Some example Offers ,[object Object]
FREE Consultation valued at $279
You’ll be delighted with your car detailing or your       money back.
$25 Gift Voucher expires Nov 15th
Buy 500 brochures and we’ll give you 15% extra for FREE ,[object Object]
Seminars and Events ,[object Object]

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Collaboration Marketing

  • 1.
  • 2. Collaborative Strategies to Market Your Business How to get all the customers you can handle ...and how to get them for FREE
  • 3.
  • 5. Quality customers refer you to quality people (birds of a feather flock together)
  • 7.
  • 8. 2 Problems with Referrals ~ We never get enough ~ They are ad hock and unpredictable These can both be solved...
  • 9. 4 Strategic Alliance Strategies Endorsed Marketing via a strategic alliance partner Run Seminars & events Auto Networking Set up a Power Group
  • 11. How Endorsed Marketing works You come up with a FANTASTIC Offer for your product/service Find a Strategic Alliance Partner Your Strategic Alliance Partner mails that offer to their database as a GIFT You do the same to your database with an offer from your Alliance Partner (repeat in 6 months)
  • 12. The Benefits of Endorsed Marketing Customer service – makes 90 day contact a breeze Lead generation is leverages and systemised Everybody wins – strategic partners’ and the customer It’s leveraged and systemised
  • 13. 4 Keys to Choosing a Strategic Alliance Partner Analyse Your Customers Buying Lifecycle Identify 6 potential alliance partners Decide on a POWERFUL offer Approach your potential alliance partner with... “We both serve the same target market, but we don’t compete. I have an idea for a zero cost marketing strategy that can benefit both our businesses. Can we catch up for 40 minutes this week over a coffee... My shout?” ... Make sure your the alliance partner speaks and acts win-win & is 100% committed
  • 14.
  • 16. You’ll be delighted with your car detailing or your money back.
  • 17. $25 Gift Voucher expires Nov 15th
  • 18.
  • 19.
  • 23. Use a guest speaker if speaking isn’t your thing
  • 24. Multiple businesses can work together
  • 25. Remember the 5 P’s of Planning
  • 26.
  • 28.
  • 29. Graphic Designer, Printer, Copywriter, Web DesignerWhoever meets and qualifies the prospect first set’s up meetings between the prospect and the other members of the power group
  • 30. Power Group Postcard When buying your home you may need these people. We highly recommended them to you... Finance Broker, Bill White, 3895 6666 Solicitor, Michael Green, 3566 8877 Financial Planner, Mary Ross, 3216 5489 Insurance, Sonja Collins, 3332 8526 Removalist, Greg Hills, 3698 5623 Builder/Renovator, Coll Keys, 3669 8855 If each meets 1 new prospect per week, the result is... 7 New Prospects each week for EVERYONE
  • 31. Power Group... Special Report The 11 Most Costly Mistakes People Make When Purchasing a Home ... and how to avoid them
  • 32. Next Steps... James McNamara Leader, Innovator, Collaborator Impact Factory www.leadershipimpact.com.au 0408 762 584 james@impactfactory.com.au