Boost your profits by boosting your reputation - How to get customers with free tools in 8 steps.

Boost Your Profits by
Boosting Your Reputation
How to Get Your Customers to Bring More
Customers & Buy More Via Free Tools
James T Pereira
Copyright 2013 James T Pereira | All Rights Reserved

LEGALESE
Terms of Use
This Electronic book is Copyright © 2013. All rights reserved.
You have automatic permission to distribute the book in whole in any
electronic format.
You have the permission to photocopy and distribute the book.
You may not transmit or distribute this book as an audio or video recording
or otherwise, without written permission from the copyright holder(s).
You may not sell, auction or barter this ebook.
Disclaimer
The advice contained in this material might not be suitable for every
business. The author provided the information only as a broad overview.
The author used information from sources that he believes to be reliable and
from their own personal experience, but they neither implies nor intends any
guarantee of accuracy.
The results you obtain will depend largely on your own efforts, climatic and
other factors beyond the knowledge and control of the author, publisher and
distributors.
No particular result or outcome is promised or guaranteed in any way. New
theories and practices are constantly being developed in this area. The
author, publisher and distributors never give legal, accounting, medical or
any other type of professional advice.
The reader must always seek those services from competent professionals
that can apply the latest technical information and review their own
particular circumstances.
The author, publisher and distributors particularly disclaim any liability, loss,
or risk taken by individuals who directly or indirectly act on the information
contained herein. All readers must accept full responsibility for their use of
this material.
! Copyright 2013 James T Pereira | All Rights Reserved! 2

About the Author
I am a Business Coach Consultant who specializes in Reputation Marketing.
I have spent 26 years marketing in both the B2B and B2C markets.
Among the products I have marketed are drug and non-drug health care products both
in brick and mortar corporations and online. I have marketed digital and physical
products online and educational books and university academic programmes both
locally and internationally.
I have boosted sales by triple-digits and turned around dead-in-the-water pharma
organizations by focusing on the essentials of marketing and sales while ditching the
shiny object syndrome. I don’t believe in creativity simply because the Harvard
professors say that’s the way to go.
I have spent hundreds of hours coaching my clients both locally and internationally to
boost their business profits and lead a very fulfilling life because they can do what they
enjoy in their work life and personal life.
The most memorable and exciting period I spent was while running an independent
community pharmacy and realizing the value of a company’s reputation. Here, I
discovered that no matter how much money you spend on marketing your products or
services, no one will do business with you, if your reputation sucks.
I hope you enjoy this short report on my experiences and insights about the link
between a company’s reputation and its profits.
James T. Pereira

1! Fundamentals
Let me start of this report by going over some fundamentals of business. You may have
been in business for years or decades or just starting out. But I just want to male sure
that we are all on the same page.
You know how it is sometimes, when people over each other, simple because their
reference points were different. Sometimes a word or phrase can mean different things
to different people.
So let’s get that out of the way, shall we?
Good!
Now, wether your business is in a B2B or B2C environment, wouldn’t you like to have a
queue of customers waiting to buy your product, like the image below?

Advertising & PR
Now, I guess that in order for these customers to visit your store (if you have a retail
outlet) or contact your company to conduct business with you, you probably do one of
the following:
✴ advertise your product of business on some media channel
✴ do public relations
But do you really know what the difference between these 2 types of promotions are?
I’m going to make it easy for you to remember the difference by showing you a series of
cartoons.
This is an example of Advertising...
Honestly, don’t we all relate to this? We go around shouting to the whole world, how
good our product or business is. We hope that many people would believe us and come
visit. The reality is that advertising is like water on a duck’s back.
Here’s what PR is about...

Wouldn’t you prefer PR instead? Don’t we all fall prey more to PR than adverts. With
adverts there’s the tendency to disregard it as tooting your own horn. It’s inherent in
human nature not to believe hype and braggards but to listen to other people’s opinion.
This is ultimately the result of PR, which we all want as business people...
Although this slide says Branding, this is in reality brand recognition. People recognise
your brand as something they need to check out.
Don’t get me wrong, I’m not saying that advertising is useless. It’s role is limited to
simply making people aware of your existence of your products’.

Once people are aware, they will need to get feedback from other people on their
experience in dealing with your business and product to make them tip over to doing
business with you.
Hang on one sec.
Word of Mouth
Don’t these cartoons remind you of an ancient concept known as Word of Mouth?
Word of Mouth is the ideal way for a brand to get new customers. And. It. Is. Free!
The second advantage of WOM is that it reveals the passion and enthusiasm of the
customer. That is a powerful customer magnet. Body language contributes more than
50% of communication. When people see the positive body language of the enthralled
customer, they believe it more than just the words.
The first disadvantage with WOM is that it is slow. Imagine how long it’ll take for you to
reach even 10 customers. Each person may take a day, a week or even a month to tell
another soul about your fantabulous service. It is very much dependent on their
remembering to share the good news.
The next problem is what exactly will they tell others about you? There’s no consistent
message you can control. It’s a free for all actually.
But I have good news for you. There’s a way to speed up this process and also control
the message that other potential customers need to hear from your raving loyal
customers.
But before that, let’s settle a few more fundamental issues.
Word of Mouth can be both positive and negative. You definitely don’t want negative
WOM as studies have indicated that a pissed-off customer will tell 10 of their friends.
Imagine that, in an instant, you’ve lost 10 potential customers who may have visited
your store, if that irate customer hadn’t instigated them.
So you definitely need to develop positive WOM. And how do you do that?
By making sure you deliver a very pleasant customer experience. Now you know why
the business world is abuzz about customer experience. The phrase may be recent, but
the concept is ancient. All customers want to be treated nicely.

Reputation Marketing and Branding
Now I will introduce the concept of reputation marketing.
Reputation Marketing is the process of building and promoting your reputation in order
to retain current customers and get new customers through them.
Earlier I pointed out the power of WOM and how you get positive WOM with an
awesome customer experience. Customer experience is a concept every customer can
relate to.
If you ask a customer how their experience with a business was they can easily mark off
on a scale between bad and great. But ask them what the brand equity or brand value
of the business of product is and they’ll answer you with a “Huh?”
Don’t talk about branding. No one really knows what branding is except the professors
and analysts. Real people, like your customers (the only people who matter to a
business) are lost with that word, branding.
If I ask you what you think of McDonald’s branding, your brain will be stunned for a
while trying to compute an acceptable answer. What will you answer? It’s a good brand
or lousy brand. The next question I’ll ask if why you think so. Then you will get to the
cruz of the matter, which is that you think they have a good or bad brand because of
your experience with them over a period of time.
On the shop floor, the only thing a business owner or manager needs to keep her eyes
on is customer experience. You manage customer experience to get repeat business.
Customers can wrap their heads around the phrase “customer experience” very easily
without needing an MBA, unlike branding, brand equity, brand value and brand promise.
Phew!
Managing a business shouldn’t be complicated. Leave that to the Harvard researchers.
Focus on the nuts and bolts all the time and sometimes you can look at whether the
shape of the head of the nuts should be circular, squarish, triangular or elliptical.
Business Profits
Let’s now look at the final fundamentals of any business.
From a Profit & Loss statement point of view, how many ways can you increase profits?
Did you say two?
These two are via:

✴ increasing sales
✴ slashing costs
Let’s focus on the more challenging of the two. What can you do to increase sales?
You’re limited to only a few things you can manipulate:
✴ increasing new customers
✴ increasing per transaction value (from new and current customers)
✴ increasing frequency of purchase (only from current customers)
✴ increasing price (from both customer types)
This is a trick question, which is cheaper, retaining customers or acquiring customers?
Yes, it’s retaining customers. Research has shown that it can cost anywhere from 5 to
10 times (or more) to get new customers than retaining current customers. This cost of
getting new customers is determined by the type of promotions you undertake.
Furthermore, current customers spend up to 67% more than new customers. Now you
begin to see the importance of current customers. And when you do an analysis of all
your customers, you’ll find that 80% of your business comes from 20% of your
customers. So, focus on your top 20%.
One more trick question. Which is better, retaining customers or getting new
customers? You need both. When you start off, you focus on getting new customers,
because you don’t have any to retain in the first place. As your business grows you tend
to focus more on retaining than acquiring customers. But never in your business life
cycle do you abandon customer acquisition.
Now to link all the fundamentals I took you through, it’ll look like this:
! You can boost your revenues and profits by increasing sales and slashing costs.
! You can advertise for new customers or use WOM (PR) to retain customers and
! get customers through them. When you use WOM, it’s free and therefore you can
! ditch or reduce advertisements to get customers and your profits go up.

2! How to build loyal customers
In order for you to get free word of mouth from your customers, you need to build loyalty
among them. The best way is to engage them. It’s not by giving then an everyday-low-
price for your products. Think Wal-Mart and you’ll know that low price doesn’t create
loyalty.
Engaging your customers is much, much more than being pleasant to them when they
are interacting with you while trying to buy your stuff.
Here are ways that you could engage your customers, outside of the purchasing
moments and therefore build loyalty.
Survey
Conduct surveys of your customers at regular intervals. I would suggest that at a
minimum, you should do this at least once a year and ideally, twice a year.
You could conduct the surveys quarterly, if you wish and that should be the absolutely
maximum. Anything more than that and you hit the point of diminishing returns as your
customers will have survey fatigue syndrome.
Surveys are super-strong loyalty builders because everybody has an opinion about
everything and customers love it when their feedback is requested.
In order to achieve high response rates, always reward your respondents. Some ideas
could be a discount coupon or voucher to be redeemed with your product. It could also
be a gift card or coupon to redeem in another (non-competing) outlet.
Make your survey instrument short. Maximum should be 10 questions and have most of
them multiple choice with a couple of comment-type questions.
Electronic survey tools are excellent as your cost for distribution is free. Electronic
surveys also make it hassle free for customers to ﬁll. One simple to use tool I
recommend is Survey Monkey.
If the investment is too heavy for you, let me know and I’ll help you create one using my
account, at an affordable rate.
Ask
Far too many businesses fail to ask their customers how they fared. Surveys are ﬁne,
but they are always after the fact. Asking your customers immediately after a transaction
has concluded it the best way to get feedback because it’s fresh in their mind.

Moreover, you can enquire with deep questions to clarify unclear answers.
The number reason most businesses don’t check in with their customers is that they are
afraid to hear bad news, so they behave like ostriches and pretend the problems will
evaporate the longer they stick their head into the ground.
What have you got to lose by asking? Bad feedback? At least you know to work on. And
if your soul id tortured when you get nasty feedback, then you shouldn’t even be running
a business.
Even the most irritated customer of yours can be wooed by asking how you could
improve your service. This alone will change the mind of the customer to continue doing
business with you, because you indicated you’re willing to listen and improve.
Reward
How often do you reward your customers? I’m only referring to your most proﬁtable
customers.
Everybody loves some sort of appreciation. It doesn’t have to be a diamond or a BMW.
Once again a simple discount voucher or gift card will work miracles.
Educate
Educating your customers, either about the products they bought or any other relevant
information that will have a beneﬁcial impact on their lives, build loyalty. It’s like after
sales service.
There are many ways you can educate your customers. If it’s about how to use a
product, a video demo is an excellent method.
You could also just write an article on your blog and ask your customers to go read that
masterpiece of yours. You could even send them an email with a snippet of information.
You could organise a seminar or even a webinar.
Social Media
Use social media to engage customers and even prospects. This is a viral method to
get other promote awareness about you and your products, provided it’s viral worthy.

To get your message viral, it has to be useful and memorable for your fans and it should
also make them look cool or intelligent when they share it. Nobody wants to share
something and end up looking like the 3 Stooges.
Within social media, you have several media to choose from. Among the most favoured
are Facebook, Twitter, Pinterest and Youtube.
When you use social media, it shouldn’t be with the intent of making it viral, but more
importantly educational for your customers and prospects.
Email
I’m putting email as a separate category because you should use email as a method of
continuously keeping in touch with your customers. Do you recall the saying, “out of
sight, out of mind”?
You don’t want them to forget you, especially when the re-purchase cycle is a long one
that could be many months or even years.
When you use email system, you can set it up to deliver emails automatically to
subscribers at an interval you set. Or you could also just send a message to all
subscribers at the same time.
Whatever you choose, just make sure that there is some consistency. It could be daily,
weekly or monthly.
Your emails could include updating your subsribers about new arcicles on your blog or
announcements about promotions, birthday greetings, anniversary wishes etc.
Phone
When I refer to the phone, I don’t mean using a call-centre but more like using it to
touch base with some customers.
Too many people think that phone communication is redundant with the advent of email.
Nothing is further from the truth. People generally like to receive calls with relevant
information but hate spammy solicitors.At the end of the day, phone calls produce a
cognitive dissonance because it disrupts the minds’ familiarity of voice communcation.
Due to the cost of this tool, you could target just your top customers. Or use SMS to
reach out to a larger group.

Direct Mail
This tool is far from dead, despite the existence of email for over 3 decades. Many
pundits were predicting the extinction of direct mail, but direct mail still plays a major
role in sales for many companies.
Direct mail is another tool that creates cognitive dissonance, simply because we all love
to receive mail and we tend to open more paper mail than email today. The open rates
for email are declining in some instances.
Using it sparingly for promotional announcements will work well.

3! 8 Steps to Get Free Customers (aka How to Market Your
! Reputation)
Step #1 - Create a Website
Creating a website is a no brainer. How can anyone in this age, conduct business
without a website? It’s like running a business without an address.
First thing to remember about developing websites is that it has to be developed from
the viewpoint of the customer and not the company. Many corporate websites are built
with the intention of the company not customer.
Building it for the customer means the website has to be useful to the customer. You
must be able to answer the question as to why the customer is visiting your site. Is it to
ﬁnd your location or to get more information about your products or to learn about your
company.
Therefore, websites don’t need 10 or 20 pages. The essential pages are:
✴ Home (default page)
✴ About Us (include history, Vision, Mission, Values)
✴ Products/Services provided
✴ Blog/Articles
✴ Contact Us
Google loves a dynamic template and the one I recommend if Wordpress. It’s free and it
comes with thousands of templates that are very user friendly in terms of navigation.
Wordpress makes navigation for customers a joy.
Furthermore, Wordpress comes with many plugins that help it rank high on Google’s
search results.
Make sure the design is a responsive one, meaning that it can be viewed on a tablet
and smartphone without having to scroll horizontally. Mobile usage is exploding and you
want your website to be viewable on such devices too and not lose out on eyeballs.
Why am I only talking about ranking on Google and not Bing and Yahoo? Because
Google is used by 60 - 80% of people for search. So focus on the big boy.
Also ensure that make each page easily shareable on social media, but installing social
share buttons for Facebook, Twitter, Pinterest, etc.
Here’s an example of a simple, elegant, responsive, Wordpress website.

Make it easy for visitors to share your website pages with their friends and family by
installing share buttons on every page.

Step #2 - Create Customer Reviews Page
I’ve purposely listed this as a separate step although it’s part of Step 1, because this is
how important it is.
You must ensure that you create a Customer Reviews or Client Testimonials page. This
is where you showcase all the testimonials from customers glorifying your excellent
service.
This page is also where your customers can key in their reviews.
You can insert the reviews into this page youself, after collecting them from customers
from emails, customer feedback or review cards, phone messages, SMS, letters or
even hand written notes. And it’s mandatory that you retain all these forever. You will
have to present this to anyone to who challenges the veracity of the testimonials on
your site.
Never ever put up ﬁctitious testimonials. I know you are honest, but it’s my duty to make
sure I put it in here, so there’s no ambiguity. You can be hauled to court for
misrepresentation, if you’re caught displaying false reviews.
Here’s an example of a Client Review Tab on a website...

Step #3 - Capture Visitor Info
Do customers buy stuff during the first visit to your shop or first interaction with you?
Unfortunately, no. In the B2B environment it can take up to 6 visits before a deal is
secured. In the B2C scene, it can be with fewer visits, but still the majority of customers
don’t buy the very first time they see your face or step into your store.
So, do you just ignore these visitors who don’t buy?
A bright business person will capture their contact info, so that you could send them
information to educate them and build a relationship in the process. Then eventually
they’ll come around and buy from you when they’re ready. But you have to proactive in
preparing them.
Remember that people buy from people they have a relationship with. Even with an e-
commerce site, people buy shop there when they have a relationship with that store,
despite not having any face to face interactions with anyone. Amazon is the best
example. No Amazon customer every speaks to anyone there before buying something.
Very, very few brick and mortar businesses ever collect any contact details of those who
stop by their shop.
In the online space, it’s so easy to collect customer data, by creating a landing page that
offers something of value to a visitor in exchange for their information. The most
important information you need is the email. There’s some debate about whether asking
for the name would act as a scarecrow. My take is that it’s good to at least collect the
first name, so you have a name you could use in your communications with the
subscriber.
And definitely, the more fields of data you request (phone, address, age), lesser number
of people will subscribe.
You could make your capture page your landing page or have your visitors navigate
there from your home page.
Below is an example of a capture page...

Step #4 - Create Google + Page
Google+ is Google’s social media channel. Although it’s a social media site, it behaves
very differently from Facebook, Twitter and Pinterest. It looks quite like a website as you
have an About Us page. But just like FB you can post updates, photos and videos.
But the number 1 thing about G+ for a business is that it makes posting of customer
reviews so brain-dead easy. You can either post these reviews yourself or your
customers can post the reviews themselves.
If your customers send you reviews directly via email, sms, phone, letter or some other
means, you can also upload them onto G+ on behalf of your customers. However, in
order to do this, you must make sure that you create a proﬁle for each customer.
There’s a catch though. Google will be able to identify the IP address of your computer
and will block it from posting a handful of reviews with different G+ proﬁles. But there
are tools out there you can use to circumvent this Google block.
Your customers can also post their reviews on Facebook, but these reviews will never
show on search engines. And with G+ reviews, your reviews are going to be visible to
the whole world when your business shows up in the search results.
If your business has been around for some time, it’s highly probable that Google has
already created a G+ page for you and you just have to claim it.
If it doesn’t exist yet, you will have to create it yourself and Google will validate the
information before approving it.
This is what a G+page will look like...

Below is how your business will appear on Google search, if a customer punches your
business name into the search bar.

Note that the business’ details are prominently displayed on the right of the search
engine page. Moreover, it’s obvious that what draws your eyes are the yellow stars
indicating the reputation of the business.
This is the power of G+ and why every business needs to get their customer reviews
there to draw more customers. People prefer to deal with winners and not losers. The
more stars you have, the more you look like a winner.

Step #5 Upload Reviews on Website
Upload reviews on your website’s customer review or testimonials page. This is how it
will look after you’ve uploaded them...
Note the yellow stars next to the reviews themselves. These are eyeball magnets that
make a visitor want to read them.

Step #6 Upload Reviews on G+ Page
Similar to step #5, upload the reviews on to your business G+ and this is how the result
will look like...

Step #7 - Create Facebook Page
If you truly want to engage your customers, then you should create a Facebook page,
which will look like this...
FB pages have been shown to effectively engage customers of B2C companies. There
are people who argue that for B2B, FB engagement is unsuccessful.
Well, I have to say, that it’s success is determined by the type of engagement you
conduct on FB. Although your fans could be professionals, you can still use FB to
educate them and use FB as a platform for customers to educate each other and
exchange business related information. Your FB page can act as a collaboration ﬂoor.
Using the FB page you could run competitions and special offers and even to get
feedback on any activity or event you want to organise.

Step 8 - Create YouTube Channel
Videos have exploded since You Tube was launched several years ago. Videos have
become so popular as educational tools and You Tube is actually a search engine by
itself. In fact You Tube is the second most popular search engine after Google - it’s not
Yahoo or Bing.
What does this mean for you as a business?
It means this is another powerful tool you should use to engage customers and
prospects. You create a loyal following among these people.
The best way to use You Tube for businesses is to use video to educate people about
your company, people and products and services.
Videos are so easy to create now with the multitude of free tools available for
computers, tablets and smartphones. Here’s an example of a video created using
TouchCast on an iPad.
This is what a YouTube channel would look like when you’ve created it...

4.! Where’s The Data
Now that you’ve learned the ninja tricks to bring in new customers without spending on
advertisements and burning a hole in your pocket, you’re probably wondering if I can
back up my claims.
This chapter is to prove what customers think about.
Here’s some data from a study that Nielsen conducted globally in 2011 and published in
2012. This the global overview...
9 out of 10 people buy stuff upon recommendations of people they know and 7 out of 10
people buy based on online reviews.

This is the North American/European perspective...
Consumers buy from friends’ recommendations as well as strangers’ online reviews.
People don’t believe ads anymore.
So, is this data consistent with other regions or is this a developed economy
phenomenon?

Here’s the picture for Asia-Paciﬁc...
The data is almost a mirror image of North America and Europe. Ok, maybe Asians are
still suckers for ads a tad bit more than the developed countries.

Just for fun, what did Nielsen discover in Middle East and Africa?
Ok, these people are deﬁnitely more gullible and fall for ads.

And the last region is Latin America...
Alright, Latinos are deﬁnitely more suseptible to ads compared to North Americans,
Europeans and Asians.
But one common theme among all cultures is that the number 1 inﬂuencer of people’s
purchasers is someone they know.
So who says we humans are so different from each other?
The most powerful way to get customers is also the cheapest. Shall we say, FREE!

5.! How to Build Your Reputation
So far, we have seen that you can build loyalty among your customers if you have a
good reputation and you engage your customers frequently and consistently. This will
create an awesome customer experience and they will share their wonderful
experiences with their friends and kin.
This results in your business getting new customers for free, because Word-of-Mouth is
free.
I wonder if by now, your wondering how to build your reputation? I mean what should
you do and what should you focus on to build it?
Very simply (I always like to make things simple), you just need to focus on these 3
areas:
✴ Product
✴ People
✴ Process
Product
Product here refers to the actual item or service you provide, the price, the packaging
and also where it’s located in the store. It may also include lighting, layout of your
gondolas and music too. It includes the promotions you undertake for the product or
service.
Each one of these elements will influence your customer to buy or not buy. So look into
them with a microscope and not a magnifying glass. The best way to find out is to ask
your customers what they like and what they don’t like.
Approach your business scientifically and always remember to take heed of the views of
the top 20% of your customers who give you 80% of the business revenue.
You can survey all your customers and you can supplement this with a focus group
session with the top 20%. You may even want to consider creating an advisory panel
made up of the top 5 or 10 customers.
Look, I can tell you to go with the views of the majority of your customers but common
sense will say that you have to evaluate each idea and make a decision yourself. It’s
your business not theirs. You may have to run simulations for each idea and choose the
most profitable option.

Asking your customers is basically what crowdsourcing is all about. A grand buzzword
for a process that has existed for thousands of years.
People
When it relates to people, there are 4 areas you must absolutely pay attention to, if you
want customers who leap to their in joy over your service level. I call it the 4Rights
FormulaTM for Superior Performance.
It goes like this:
Superior Performance =
! Right Employee x Right Training x Right Performance x Right Reward
This is common sense and is not a magic formula. When you just read that, you may
have thought, I know that.
The bigger issue is whether you have the discipline to implement it, every day. Most
people will give up after 30 days and start looking for some band-aid being promoted by
some professor. That’s the shiny-object syndrome.
These are tried and tested techniques that will make sure your reputation soars.
What this formula calls is to simply make sure that you employ the person who best
matches the job specs. It means you don’t employ someone who doesn’t fir the profile.
Don’t say you can’t leave a position vacant. Better to leave it unfilled that to have an ill-
fitting person who’s going to sabotage your business by providing service that angers
your customers. I’m sure you don’t want bad reviews online, do you?
Next, you will have to provide training. Look, nobody is born a super hero. So, if you
want your staff to leap tall buildings in a single bound and run faster than a speeding
bullet, you better have the patience to train her and train her and train her. Training is
not a one-off event but recurs.
Types of training you should consider are technical skills development and soft skills.
Technical skills could be using supply chain software, CRM usage, sales force
automation software. Soft skills are much broader and can include coaching skills,
interviewing skills, selling skills, communication skills, crisis communication skills, etc.
It’s recurring because some skills may require several sessions before it’s internalised
by the staff. Other times you may to train them on new skills, especially if you have a
new product or new processes in place or even new technology.
Thirdly, you need to measure their performance and manage it to make sure it meets
the objectives either you have set or you and your employee have mutually agreed to.

You need to have this documented and have frequent sessions to document progress
and discuss what counter measures to deploy to correct deﬁciencies. What you do don’t
measure can’t be improved.
Finally, when someone performs, you need to reward them. These rewards have to be
set in place during the setting of the objectives. No one plays a game without knowing
what the reward is.
A happy staff is contagious and it rubs of onto your customers through the excellent
service he provides. A happy staff also lifts the spirits of his peers.
Process
The easiest way to look at processes is to look at each function within your business.
Each function will have it’s own process, so that’s the place to start.
If you’re a relatively medium sized business, you probably have functional heads, like a
ﬁnance manager, human resource executive, supply chain exec, sales person or
marketing manager. If you’re a single person business, then look at these core
functions, even though your the head of everything.
Once again, ask your customers what peeves they have with your ordering process.
Ask your supplier what can be improved, your staff too. Ask everyone who comes into
contact with your business for their ideas on what can be improved. Remember
crowdsourcing.
Why crack your head when there people who are willing to help you for free.

6. Conclusion
The images below carry a hidden message about having a superb reputation.
The secret messages in these messages are that you should build your reputation with:
• customers (image on left)
• suppliers (image top right)
• employees (image bottom right)
We have already seen that building your reputation with customers will increase your
revenue and even lower costs because you can slash your customer acquisition costs.
We have also seen that building reputation with your staff will motivate them and they
will serve customers better. Do you know that a high employee reputation translates into
lower costs as well? Your staff will spread the word that your company is a great place
to work. You will begin getting applications and you can ﬁle them all until you need to
employ again. You can thus reduce your recruitment costs.
How do you build reputation with suppliers? Pay them on time. Do you think that
suppliers would prefer to deal with good pay masters or delay-tactics types? When you

have a great reputation with your suppliers, don’t you think that you will be their
favoured customer, when you need supplies fast or when items are in short supply that
you will be given preference over a slimy customer? Don’t you think a happy supplier
will also help you out when times are tough.
There are other parts of the external business environment that a business should also
work to build their reputation. You can the NGOs that may have an interest in your
business, the government and the list can go on.
Can you see that you are setting up a virtuous cycle that keeps expanding?
Put this into practice after you finish reading this special report. Tackle one area at a
time.
Need help? Click this link to find out how we could help you Boost Your Reputation and
Boost Your Profits.
Write to me at repcoach@jamestpereira.com or call me at 909-999-1618 (if you’re in
North America) or +6012-2829156 (if you’re anywhere else in the world).

Boost your profits by boosting your reputation - How to get customers with free tools in 8 steps.

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Boost your profits by boosting your reputation - How to get customers with free tools in 8 steps.

Similar to Boost your profits by boosting your reputation - How to get customers with free tools in 8 steps. (20)

Recently uploaded

Recently uploaded (20)

Boost your profits by boosting your reputation - How to get customers with free tools in 8 steps.