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Comms& technology:
 facing the future together

James Robertson, Step Two Designs

    Email: jamesr@steptwo.com.au
        Twitter: @s2d_jamesr
The nature of intranets and
      internal communications
         is being transformed


Step Two Designs (www.steptwo.com.au)   June 2012
Canon Australia
Step Two Designs (www.steptwo.com.au)                     June 2012
AMP
                                              2011


Step Two Designs (www.steptwo.com.au)         June 2012
American Electric Power
Step Two Designs (www.steptwo.com.au)                             June 2012
Stockland
Step Two Designs (www.steptwo.com.au)               June 2012
Stockland




Step Two Designs (www.steptwo.com.au)               June 2012
Oxfam America

Step Two Designs (www.steptwo.com.au)                   June 2012
UK Parliament
                                                           2012



Step Two Designs (www.steptwo.com.au)                   June 2012
social   engagement
          collaboration

                                                           mobile
                                        the intranet
   business                             is changing
   pressures

                     staff                               two-way
                                                video
                  expectations                            comms
Step Two Designs (www.steptwo.com.au)                            June 2012
social   engagement
          collaboration

                                                           mobile
                                        the intranet
   business                             is changing
   pressures

                     staff                               two-way
                                                video
                  expectations                            comms
Step Two Designs (www.steptwo.com.au)                            June 2012
It’s an exciting time for
              internal communication!


Step Two Designs (www.steptwo.com.au)     June 2012
The future of internal
           communications depends
            on technology and IT


Step Two Designs (www.steptwo.com.au)   June 2012
Comms           Technology




Step Two Designs (www.steptwo.com.au)                June 2012
They don’t
   Stop talking                    listen
      geek!




                        Comms                          Technology



They’ll do whatever
  they want to do                       They make it
                                          too hard
Step Two Designs (www.steptwo.com.au)                               June 2012
They don’t           They only
                                        understand        care about news




                        Comms                         Technology




                                        They don’t          They resist
                                        do strategy          change

Step Two Designs (www.steptwo.com.au)                               June 2012
Neither stereotype is true;
         both stereotypes are true


Step Two Designs (www.steptwo.com.au)   June 2012
Comms            Technology




Step Two Designs (www.steptwo.com.au)                June 2012
Four approaches to
         kick-start the conversation


Step Two Designs (www.steptwo.com.au)   June 2012
1: Understand technology
        enough to drive decisions

Step Two Designs (www.steptwo.com.au)   June 2012
Technically expert

                     Technically ignorant

                           Technically savvy

Step Two Designs (www.steptwo.com.au)          June 2012
2: Work on building
          bridges




Step Two Designs (www.steptwo.com.au)   June 2012
3: Engage with IT on the whole
       site, not just the homepage




Step Two Designs (www.steptwo.com.au)   June 2012
4: Bring more stakeholders
                                                into the mix




Step Two Designs (www.steptwo.com.au)                           June 2012
The two best-selling books
                                         on intranets, written for a
                                                business audience




                                                    Both books from:
                                                www.steptwo.com.au

Step Two Designs (www.steptwo.com.au)                          June 2012

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Comms and technology: facing the future together

  • 1. Comms& technology: facing the future together James Robertson, Step Two Designs Email: jamesr@steptwo.com.au Twitter: @s2d_jamesr
  • 2. The nature of intranets and internal communications is being transformed Step Two Designs (www.steptwo.com.au) June 2012
  • 3. Canon Australia Step Two Designs (www.steptwo.com.au) June 2012
  • 4. AMP 2011 Step Two Designs (www.steptwo.com.au) June 2012
  • 5. American Electric Power Step Two Designs (www.steptwo.com.au) June 2012
  • 6. Stockland Step Two Designs (www.steptwo.com.au) June 2012
  • 7. Stockland Step Two Designs (www.steptwo.com.au) June 2012
  • 8. Oxfam America Step Two Designs (www.steptwo.com.au) June 2012
  • 9. UK Parliament 2012 Step Two Designs (www.steptwo.com.au) June 2012
  • 10. social engagement collaboration mobile the intranet business is changing pressures staff two-way video expectations comms Step Two Designs (www.steptwo.com.au) June 2012
  • 11. social engagement collaboration mobile the intranet business is changing pressures staff two-way video expectations comms Step Two Designs (www.steptwo.com.au) June 2012
  • 12. It’s an exciting time for internal communication! Step Two Designs (www.steptwo.com.au) June 2012
  • 13. The future of internal communications depends on technology and IT Step Two Designs (www.steptwo.com.au) June 2012
  • 14. Comms Technology Step Two Designs (www.steptwo.com.au) June 2012
  • 15. They don’t Stop talking listen geek! Comms Technology They’ll do whatever they want to do They make it too hard Step Two Designs (www.steptwo.com.au) June 2012
  • 16. They don’t They only understand care about news Comms Technology They don’t They resist do strategy change Step Two Designs (www.steptwo.com.au) June 2012
  • 17. Neither stereotype is true; both stereotypes are true Step Two Designs (www.steptwo.com.au) June 2012
  • 18. Comms Technology Step Two Designs (www.steptwo.com.au) June 2012
  • 19. Four approaches to kick-start the conversation Step Two Designs (www.steptwo.com.au) June 2012
  • 20. 1: Understand technology enough to drive decisions Step Two Designs (www.steptwo.com.au) June 2012
  • 21. Technically expert Technically ignorant Technically savvy Step Two Designs (www.steptwo.com.au) June 2012
  • 22. 2: Work on building bridges Step Two Designs (www.steptwo.com.au) June 2012
  • 23. 3: Engage with IT on the whole site, not just the homepage Step Two Designs (www.steptwo.com.au) June 2012
  • 24. 4: Bring more stakeholders into the mix Step Two Designs (www.steptwo.com.au) June 2012
  • 25. The two best-selling books on intranets, written for a business audience Both books from: www.steptwo.com.au Step Two Designs (www.steptwo.com.au) June 2012

Editor's Notes

  1. A very different way of delivering intranet news
  2. Shows a typical intranet homepage, featuring corporate news. In this case, it includes a message from the CEO, general news, and media updates.