The nature of internal communications and intranets is being transformed. But while technology is offering exciting new possibilities, comms and technology teams need to work together. (Presentation by James Robertson at the Melcrum Digitital Communications Summit in Melbourne, May 2012)
9. UK Parliament
2012
Step Two Designs (www.steptwo.com.au) June 2012
10. social engagement
collaboration
mobile
the intranet
business is changing
pressures
staff two-way
video
expectations comms
Step Two Designs (www.steptwo.com.au) June 2012
11. social engagement
collaboration
mobile
the intranet
business is changing
pressures
staff two-way
video
expectations comms
Step Two Designs (www.steptwo.com.au) June 2012
12. It’s an exciting time for
internal communication!
Step Two Designs (www.steptwo.com.au) June 2012
13. The future of internal
communications depends
on technology and IT
Step Two Designs (www.steptwo.com.au) June 2012
14. Comms Technology
Step Two Designs (www.steptwo.com.au) June 2012
15. They don’t
Stop talking listen
geek!
Comms Technology
They’ll do whatever
they want to do They make it
too hard
Step Two Designs (www.steptwo.com.au) June 2012
16. They don’t They only
understand care about news
Comms Technology
They don’t They resist
do strategy change
Step Two Designs (www.steptwo.com.au) June 2012
17. Neither stereotype is true;
both stereotypes are true
Step Two Designs (www.steptwo.com.au) June 2012
18. Comms Technology
Step Two Designs (www.steptwo.com.au) June 2012
19. Four approaches to
kick-start the conversation
Step Two Designs (www.steptwo.com.au) June 2012
20. 1: Understand technology
enough to drive decisions
Step Two Designs (www.steptwo.com.au) June 2012
21. Technically expert
Technically ignorant
Technically savvy
Step Two Designs (www.steptwo.com.au) June 2012
22. 2: Work on building
bridges
Step Two Designs (www.steptwo.com.au) June 2012
23. 3: Engage with IT on the whole
site, not just the homepage
Step Two Designs (www.steptwo.com.au) June 2012
24. 4: Bring more stakeholders
into the mix
Step Two Designs (www.steptwo.com.au) June 2012
25. The two best-selling books
on intranets, written for a
business audience
Both books from:
www.steptwo.com.au
Step Two Designs (www.steptwo.com.au) June 2012
Editor's Notes
A very different way of delivering intranet news
Shows a typical intranet homepage, featuring corporate news. In this case, it includes a message from the CEO, general news, and media updates.