What do innovative intranets look like?

What do innovative intranets
look like?

S t e p T w o D E S IG N S
Innovation:
the act of introducing
something new
a creation (a new device or
process) resulting from
study and experimentation

Step Two Designs (www.steptwo.com.au)

Four key purposes of an intranet


Content…


… communication …


… collaboration …


… activity

Judging the awards S t e p T w o D E S IG N S

Criteria Description
How is the submission innovative?
Originality 30%  Submissions should demonstrate new ideas or innovative
approaches. While ideas do not need to be unique, they should
show an uncommon or original approach.
How has the innovation changed the way staff or the
Staff impact 30%
organisation work?
 Submissions must show how they have directly changed the
way common tasks or business processes are done. More than
just being of novelty value, innovative approaches help to
reshape the organisation.
How has the innovation tangibly or measurably benefited the
Organisational 40%
organisation?
benefits  Submissions must demonstrate the direct organisational value
or benefits that were delivered as a result of the new
functionality or content. This may be measured quantitatively (in
dollar terms), or qualitatively (describing how the innovation has
delivered improvements).


Environment Agency (UK)

Perkins
Nycomed (Denmark/Switzerland)
Eastman (USA)

Fiat Automobiles Group (Italy)

City of Casey (Australia) + QBE (Australia)

SunGard AvantGard (NZ/USA)

Intranet Innovations 2007 S t e p T w o D E S IG N S

Shares the results of the

inaugural Awards
115 page report containing

details on all the winners
and commended entries
Screenshots and

descriptions throughout
www.steptwo.com.au/

products/iia2007


Platinum Award
Fiat Automotive Group (Italy)

The challenge S t e p T w o D E S IG N S

Fiat was suffering a deep economic and image crisis


Considerable cultural problems:


De-motivation - Distrust and incertitude, fear and

error-syndrome…
Authoritarian hierarchy - aggressiveness and

arrogance, dogmatic and uncritical obedience…
Complexity and inefficiency - sealed-compartment

silos, entropic fragmentation…


Fast and Forward S t e p T w o D E S IG N S

Create a different way of working throughout the

organisation with a global programme called “Fast
and Forward” (Avanti e Veloci)
Focus on leadership for managers:


Mobilize extraordinary energy


Elicit higher commitment for results


Setup, establish and grow a renewed company

culture based on clearly defined principles


The impact S t e p T w o D E S IG N S

In a period of 12 months (six campaigns), 800 users

filled in the feedback forms and have used the
available learning resources over 10,000 times.

In 2004, Fiat Group Automobiles was losing €2 million

a day, while today it is performing at an operating
profit level of €5 million per day
In 2004, Fiat has sold 1,700,000 vehicles worldwide,

in 2007 it is expected it will sell 2,200,000 cars in
Western Europe alone.


Gold Award
City of Casey (Australia)

Gold Award
Environment Agency (UK)

Gold Award
SunGard AvantGard (USA/NZ)

Gold Award
Nycomed (Switzerland/Denmark)

Gold Award
Perkins Eastman (USA)

Practice area communities (PACs)T w o D E S IG N S
S tep

Perkins Eastman is a major US architectural firm, with

700 staff in 10 global offices
Practice Area Communities (PACs) provide

communities and collaboration spaces
Formal management by gatekeepers


Informal communications, including monthly “cross

talks”
Supports innovation within the whole organisation and

knowledge sharing


Focus on new ideas, not just
maintenance

Focus on solving a business problem
S t e p T w o D E S IG NS
or meeting a business need


Push the boundaries of what
T w o D E S IG N S
S tep
intranets are “supposed” to do



Ideas don’t have to be big, even
small improvements matter


Innovation is not always “sexy”, it’s
also about solving the hard problems


You don’t need a big team to
deliver innovative solutions


Demonstrate (quantify) the
business benefits

Entering the awards S t e p T w o D E S IG N S

The next awards open in March 2008


Start thinking now about what you are going to enter


Focus on a single innovative improvement


Use the existing winners as a benchmark, you can do

even better
Don’t be shy!


Full details will be posted on:

www.steptwo.com.au/iia


Questions? S t e p T w o D E S IG N S

James Robertson

jamesr@steptwo.com.au
Website: www.steptwo.com.au


RSS feed:

www.steptwo.com.au/columntwo/index.xml

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