Short presentation on dispelling myths about integrated marketing challenges, given at a recent CMO event

1. Effortless Media Moments
Jamie Brighton | Product Marketing Manager, Adobe EMEA

2. Changing the world
through digital
experiences

4. That's
Nonsense

6. Nope.

7. 7

8. PHOTOGRAPHER
STUDENT
CREATIVE
DIRECTOR
VIDEO
PRODUCER

9. PHOTOGRAPHER
STUDENT
CREATIVE
DIRECTOR
VIDEO
PRODUCER

10. Au
Contraire.
10

11. Experience
A
What
Did
YOU
Think?
Experience
B
? ?

12. Experience
A
Experience
B
Winner!
Enter: 12%
Learn: 200%

13. That’s
Crazy
13

15. Results
• 3
million
referrals
to
Adobe.com
• 13%
Revenue
ContribuSon
CreaSve
Cloud
• Reduced
Ad
Cost
by
28%
• $5,000
revenue
from
one
TwiZer
follower
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

16. Rubbish.

17. Consumers see
one
brand

18. Marketers see
four
screens

19. They see
six
channels

20. And they see
three
sources
of
trust

21. No two customer journeys
are
the
same

23. Analytics
Dashboards
Experience
Social
spend
PredicSve
analyScs
TargeSng
Social
publishing
Mobile
analyScs
Search
spend
Display
spend
Video
ads
Social
Tag
Management
Asset
Management
Target
Social
analyScs
Media opSmizaSon
Landing
page
A/B
tesSng
Video
analyScs
Facebook
apps
Audience
segmentaSon
Promoted
tweets
Responsive
design

24. 24

25. Jamie Brighton
jbrighto@adobe.com
TwiZer:
@jamiebrighton
LinkedIn:
Jamie
Brighton