SOCIAL MEDIA STRATEGY FOR EXTENSION OUTREACH
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OSU Extension Annual Conference presentation (Dec 2013)
![SOCIAL MEDIA
[with a purpose]
OSUE Annual Conference / Dec. 4th, 2013
Mitch Moser & Jamie Seger](https://image.slidesharecdn.com/socialmediawithapurposeac2013updated-140123185806-phpapp01/85/social-media-with-a-purpose-1-320.jpg)
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SOCIAL MEDIA STRATEGY FOR EXTENSION OUTREACH
- 1. SOCIAL MEDIA [with a purpose] OSUE Annual Conference / Dec. 4th, 2013 Mitch Moser & Jamie Seger
- 3. LIMITED CHANNELS – ONE TO MANY
- 4. THERE ARE MANY CHANNELS COMPETING FOR ATTENTION
- 6. AUDIENCE IS ALSO CONNECTED TO EACH OTHER
- 7. GENERAL RULES FOR SOCIAL MEDIA STRATEGY
- 8. THE CONVERSATION DOESN’T BUILD REACH Source: Zarrella, “The Science of Marketing”
- 9. POSITIVITY WORKS BETTER THAN NEGATIVITY, BUT EITHER ARE BETTER THAN NEUTRALITY Source: Zarrella, “The Science of Marketing”
- 11. EXPERIMENT WITH CONTRA-COMPETITIVE TIMING Source: Zarrella, “The Science of Marketing”
- 13. SOCIAL CALLS TO ACTION WORK Source: Zarrella, “The Science of Marketing”
- 16. Who is my audience? What do they care about?
- 18. What does Extension want me to talk about?
- 19. Audience Needs • • • • • • • • • Canning Food Food Lawn Care Gardening Family Finances Negotiating Leases Nutrition Mommies The bug eating my tomatoes Organization Priorities • • • Prime Social Media Content University Discovery Themes Extension Signature Programs College Priority areas • Water Quality • Shale Energy • Food Security
- 20. What is/are my Objective(s)? • Change behavior • Take action • Raise awareness • Give money
- 22. What sharable content can I create? What is my content “Hub?” • Blog • Video • Photos • Web Sites • “Content Curators”
- 23. What social networks does my audience use?
- 27. For more information: *PowerPoint PDF, The Science of Marketing Notes, and Social Media Workshop info will be e-mailed to participants https://u.osu.edu/extensionedtech - 2014 Social Media Workshops (offered in each EERA) - Extension “Hackathon” January 23rd, 2014
Notes de l'éditeur
- Poll Title: Do you "filter" your Facebook newsfeed to cut through the noise? http://www.polleverywhere.com/multiple_choice_polls/ejNRtY7OuI4VMYj
- Poll Title: When do you tend to use your personal social media profiles the most? http://www.polleverywhere.com/free_text_polls/rmBjwiYv2sNlDfG
- Joe Aluto says eminence is achieved when we answer the burning question that keep people up at night.
- Poll Title: What else do you need to know about social media? http://www.polleverywhere.com/free_text_polls/rQuY7A85QyCv2Mw