2. History of mobile phones How did we even get from calling to advertising?
3. Why a mobile phone??? 1998 - Why should I get a mobile phone? I am perfectly good with my landline! 2008 – Why should I get a landline? I am perfectly OK with my mobile phone! = Communication Why buy a phone?
4. Nokia 5110 1998 Apple iPhone 3G 2008 SonyEricsson T610 2003 Nokia N70 2005 10 years of mobile, 1998 - 2008
5. Memory: around 100 contacts About 10 sms Speed: Few MHz Memory: 8 GB ( + SD memory cards) Speed: 332 MHz 64 MB RAM From Snake to Quake!
6. CSD Max. speeds: 9,6 – 14,4 Kbps 2000 2008 HSDPA Max. speeds: 1,8 - 3,6 - 7,2 Mbps + Wi-Fi Nokia 3330 500 x difference Speed of mobile data transfers Apple iPhone
11. Around 8% of people worldwide Use mobile internet every month
12. Mobile Internet Will Surpass Fixed Internet in Usage in 2009 /2010 Source: Judge Business School Studies, CSMG ADVENTIS Analysis Will surpass the normal internet! 2006 2010 1B 2B 500M 1.2B Mobile Internet Fixed Internet