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Twitter Workshop
Twitter Workshop
20 Tasks to Get Started with Twitter
        Jane Hart, Social Media & Learning Consultant
       Centre for Learning & Performance Technologies
                       www.c4lpt.co.uk
This Twitter 
                                                              Workshop provides 
                                                                    you with 
                                                                            h
       Jane Hart is a Social Media and                              20 tasks
       Learning Consultant who has a 25                      for finding out about 
       year track record of helping both 
       year track record of helping both
                                                                     Twitter
       businesses and education understand 
       how new technologies can be used 
                                                             and how to use it for 
       for learning . She  currently focuses 
       for learning She currently focuses                     p
                                                              personal, teaching, 
                                                                        ,        g,
       on helping organizations introduce                           learning 
       social media tools and platforms into                  and other activities.
       their learning and performance 
       their learning and performance
       support initiatives.



(c) Centre  for Learning & Performance Technologies , 2009                            2
What is Twitter?
                               Twitter is a very simple – and yet very powerful ‐ concept




(c) Centre  for Learning & Performance Technologies , 2009                                  3
What is Twitter?




       Twitter lets you write brief text updates (of up to 140 characters) and broadcast them.  People sign up 
       to follow your messages (or tweets as they are known) and you sign up to follow others.

       You can receive i f
       Y           i information, news and much more from colleagues, friends, celebrities, politicians as 
                               i           d     h      f      ll        fi d       l bii       li i i
       well as companies and services. You can share your own news, links or even ask a question of your 
       followers.




(c) Centre  for Learning & Performance Technologies , 2009                                                        4
Twitter in Plain English




                                               A CommonCraft video
                                   http://www.youtube.com/watch?v=ddO9idmax0o


(c) Centre  for Learning & Performance Technologies , 2009                      5
1 – Sign up for a Twitter account


                                                             Twitter will suggest some people to follow.




     You will need to choose a unique username




(c) Centre  for Learning & Performance Technologies , 2009                                                 6
Your Twitter home page
                                Your Twitter home page

                                                             On the left hand side you will see:

                                                             • the place to enter your own 
                                                             updates
                                                             • the updates of those you follow

                                                             On the right hand side, you will see:

                                                             • information about you, who you 
                                                             follow and who you are followed by 
                                                             • links to messages sent to you
                                                             • trending topics

                                                             Select Profile from the top menu to 
                                                             go to your personal profile page




(c) Centre  for Learning & Performance Technologies , 2009                                           7
Your Twitter profile page
                               Your Twitter profile page




      This is the page that others see about you.  Its URL will be www.twitter.com/yourusername.
                  p g                        y                                    /y
      It will show information about you  and your recent updates.  To customise your Profile 
      page, select Settings.




(c) Centre  for Learning & Performance Technologies , 2009                                         8
2  Customise your Twitter profile page
                2 ‐ Customise your Twitter profile page

                                                             You can change your existing settings.  You add 
                                                             a one‐line bio and your location.   You can 
                                                             even protect your updates if you want to keep 
                                                             them private.  Go to:

                                                             • Password tab to change password
                                                             • Devices tab to add a mobile phone
                                                             • Notices tab to control how you are notified 
                                                             about different things
                                                             • Picture tab to upload a picture or avatar
                                                             • Design tab to change the background 
                                                             colours and images




(c) Centre  for Learning & Performance Technologies , 2009                                                 9
Customise your Twitter profile page
                              You can try out different colour schemes and background 
                              images of your page.  Save the one you like to take effect.




(c) Centre  for Learning & 
Performance Technologies ,                                                                  10
2009
3 ‐ Write your first tweet

                Remember your tweet can only be up to 140 characters long.  The characters 
                will count down as you type.  Remember, too, that no one will receive this tweet 
                as no one is following you yet, but at least it will put something onto your 
                                     gy y ,                          p           g      y
                timeline!




(c) Centre  for Learning & Performance Technologies , 2009                                          11
4 – Find people to follow




                          Directory of Learning Professionals on Twitter lists over 1,000 people
                                            www.c4lpt.co.uk/edutwitter.html



(c) Centre  for Learning & Performance Technologies , 2009                                         12
How to follow someone
                                                             Take a look at a member’s profile, what they 
                                                             are tweeting about, who they are following 
                                                             and who follows them – to help you to decide 
                                                             if you want to follow them.
                                                             if you want to follow them

                                                             If you do, click the Follow button beneath their 
                                                             profile icon.  You will now receive their 
                                                             updates.
                                                             updates

                                                             Many people “follow back” the people who 
                                                             follow them, but you shouldn’t feel obliged to 
                                                             do so.  
                                                             do so

                                                             Some people only follow a few others.  How 
                                                             many can you cope with?

                                                             If it gets too “noisy”, you can always un‐follow 
                                                             people.  You can also “block” someone 
                                                             following you.



(c) Centre  for Learning & Performance Technologies , 2009                                                 13
5 – Send someone  a tweet

                Address a message to any Tweeter by inserting @ in front of their username. 
                This is known as an @reply.

                Note: everyone who is following you will receive this tweet.

                Note: “What are you doing?” will change to “Reply to ..” if you start your 
                update with an @reply 




(c) Centre  for Learning & Performance Technologies , 2009                                     14
6 – Send a direct message to a follower

                Send a message to one of your followers by using d followed by their username

                Note: you can only send a direct message to someone who is following you

                Note: “What are you doing?” will change to “Direct message … ” if you start the 
                message with d and username




(c) Centre  for Learning & Performance Technologies , 2009                                         15
7 – Retweet someone else’s tweet

                                                             If you want to retweet a posting, there 
                                                             are two ways to do this:

                                                             1.
                                                             1    If you are re‐posting an entire 
                                                                  If you are re posting an entire
                                                                  tweet, select RT ‐ which becomes 
                                                                  visible when you hover over the 
                                                                  tweet – or add RT username or 
                                                                  Retweeting username
                                                                               username 

                                                             2.   If you are rewording the tweet 
                                                                  and/or adding your own 
                                                                  comments, add via username 
                                                                  comments add via username




(c) Centre  for Learning & Performance Technologies , 2009                                              16
8 – Share a web link (URL)

                                                             If you type in a URL and it is more than 
                                                             30 characters long, Twitter will shorten 
                                                             it to 30 characters.

                                                             You could also use a URL‐shortening 
                                                             service like the following

                                                             • www.TinyURL.com
                                                             • www.ow.ly
                                                             • www.bit.ly ‐ which also helps you 
                                                             keep track of hits on your links




(c) Centre  for Learning & Performance Technologies , 2009                                               17
9 – Display a Twitter badge

      If you have a blog or 
      website, you could place a 
      Twitter badge on it that 
      displays your latest tweets, 
      displays your latest tweets
      This is a useful way for 
      people to find out you are 
      on Twitter, and to follow 
      you if they want.
      you if they want

      Twitter provides a number 
      of different types of badges 
      to embed on your blog or 
      to embed on your blog or
      web page. 

      The badge you choose will 
      depend upon if you can use 
      depend upon if you can use
      Javascript on your site, or 
      whether only Flash is 
      allowed.                                               twitter.com/badges


(c) Centre  for Learning & Performance Technologies , 2009                        18
10 – Watch Twitter trends

                                                             If you want to see 
                                                             what's the hottest 
                                                             news – i.e. what are 
                                                             currently the most 
                                                             used words  – take a 
                                                             look at the Trending 
                                                             Topics, displayed in 
                                                             the right‐hand 
                                                             column of your 
                                                             home page.

                                                             Click on a trend to 
                                                             see the real‐time 
                                                             results for this 
                                                             trend.




(c) Centre  for Learning & Performance Technologies , 2009                           19
Search for Twitter trends
                                                        To search for what’s happening on a particular topic, 
                                                        select Search from the footer bar.

                                                        Type in your search terms and see the real‐time results.
                                                         yp     y




(c) Centre  for Learning & Performance Technologies , 2009                                                         20
Twitter Search in Plain English




                                                 A CommonCraft video
                                     http://www.youtube.com/watch?v=jGbLWQYJ6iM


(c) Centre  for Learning & Performance Technologies , 2009                        21
11 – Use #hashtags

                                                             #Hashtags are also often used 
                                                             to categorise or tag tweets, i.e. 
                                                             a number of people all agree 
                                                             a number of people all agree
                                                             to use the same word so that 
                                                             their related tweets can be 
                                                             grouped together, e.g. #abcdef

                                                             Search for a specific #hashtag
                                                             (as shown in the previous 
                                                             slide) and watch the real‐time 
                                                             results.  The #tag may even 
                                                             results The #tag may even
                                                             become a trending topic.

                                                             Or go to hashtags.org to see 
                                                             what s happening right now on 
                                                             what’s happening right now on
                                                             Twitter.  




(c) Centre  for Learning & Performance Technologies , 2009                                        22
12 – Use a Twitter client

         If you don’t want to use your web page to write 
         and read tweets, there are a number of ways to 
         do this.

         1.    Use a Firefox add‐on like TwitterFox
         2.    Use a desktop client like Twhirl or Tweetdeck




(c) Centre  for Learning & Performance Technologies , 2009     23
13 – Twitter on your mobile phone

         You can access an optimised version of Twitter at m.twitter.com

         There are also Twitter clients for iPhone (see the Apple Store) and Blackberry. 




(c) Centre  for Learning & Performance Technologies , 2009                                  24
14 – Find other great Twitter 3rd party apps

      There are lots of 3rd party Twitter apps.  Here are some 
      examples 

      • Customise your Twitter profile background – e.g. use
       Twitbacks or Twitter backgrounds
      • Re‐distribute your blog feed via Twitter – e.g. use 
      twitterfeed.com
      twitterfeed com
      • Integrate Twitter with your Facebook account ‐ e.g.
      use the Twitter Facebook application
      • Send a tweet to a group  ‐ e.g. use grouptweet.com
      • Set up a Twitter poll – e g use strawpollnow com
        Set up a Twitter poll  e.g. use strawpollnow.com
      or Polldaddy
      • Keep track of what’s being said about you and/or 
      your company – e.g. use tweetscan.com

      See a list at www.c4lpt.co.uk/socialmedia/twitterapps.html




(c) Centre  for Learning & Performance Technologies , 2009         25
15 – How are YOU going to use Twitter?

    Think about the types of tweets you want to 
    write?  Rod Lucier has posted about Top 10 
    Types of Tweets: 
     yp
    thecleversheep.blogspot.com/2008/11/top‐
    ten‐types‐of‐tweets.html




                              Think about your engagement formula: Angela Maiers uses the 70‐20‐10 rule.
                              www.angelamaiers.com/2008/09/my‐twitter‐enga.html



(c) Centre  for Learning & Performance Technologies , 2009                                                 26
16 – Twitter for Teaching & Learning




       Dr. Rankin, professor of History at UT Dallas, wanted to know how to reach more students and 
                 involve more people in class discussions both in and out of the classroom. 
                            http://www.youtube.com/watch?v=6WPVWDkF7U8
                                p //      y            /


(c) Centre  for Learning & Performance Technologies , 2009                                             27
Twitter for Teaching & Learning




      www.astd.org/LC/2009/0409_galagan.htm




                             pistachioconsulting.com/enterprise‐micro‐learning/




(c) Centre  for Learning & Performance Technologies , 2009                        28
16 – Twitter at a Conference




                                                       www.twitip.com/twitter‐trumps‐online‐conference‐six‐
                                                       steps‐for‐using‐twitter‐for‐your‐conference‐or‐event/




                                              Live feed from the 140 characters Twitter conference, 
                                              16‐17 June 2009


(c) Centre  for Learning & Performance Technologies , 2009                                                     29
18 – Twitter for (Self‐)Marketing & Promotion

       Twitter is being used by both individuals and companies for marketing and promotion purposes




                      www.twitip.com/personal‐brand‐how‐to‐build‐yours‐in‐twitter/



(c) Centre  for Learning & Performance Technologies , 2009                                            30
19 – Twitter in the Workplace

       Twitter is increasingly being used by employees in the workplace as a business tool.  If you 
       aren’t already doing so, here are some tips.




                                          www.pcworld.com/businesscenter/article/162943/10_twitter_tips
                                          _for_the_workplace.html
                                                       p


(c) Centre  for Learning & Performance Technologies , 2009                                                31
20 – Find out more about Twitter

       Twitter is currently ranked at #1 in our 
       Top 100 Tools for Learning 2009:
       www.c4lpt.co.uk/recommended/




                                                             You can view the comments about Twitter as a 
                                                             learning tool here:
                                                             www.c4lpt.co.uk/Top100Tools/twitter.html


                                                             A comprehensive Twitter Reading List is at 
                                                             www.c4lpt.co.uk/socialmedia/twitterrl.html



(c) Centre  for Learning & Performance Technologies , 2009                                                   32
The Centre for Learning & Performance 
                           Technologies provides a range of
                         Social Learning Consultancy Services.
                         S i lL      i C      lt     S i
                               For more information, see 
                            www.c4lpt.co.uk/socialmedia/ 
                            www.c4lpt.co.uk/socialmedia/



(c) Centre  for Learning & Performance Technologies , 2009       33

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Twitter Workshop

  • 1. Twitter Workshop Twitter Workshop 20 Tasks to Get Started with Twitter Jane Hart, Social Media & Learning Consultant Centre for Learning & Performance Technologies www.c4lpt.co.uk
  • 2. This Twitter  Workshop provides  you with  h Jane Hart is a Social Media and  20 tasks Learning Consultant who has a 25  for finding out about  year track record of helping both  year track record of helping both Twitter businesses and education understand  how new technologies can be used  and how to use it for  for learning . She  currently focuses  for learning She currently focuses p personal, teaching,  , g, on helping organizations introduce  learning  social media tools and platforms into  and other activities. their learning and performance  their learning and performance support initiatives. (c) Centre  for Learning & Performance Technologies , 2009 2
  • 3. What is Twitter? Twitter is a very simple – and yet very powerful ‐ concept (c) Centre  for Learning & Performance Technologies , 2009 3
  • 4. What is Twitter? Twitter lets you write brief text updates (of up to 140 characters) and broadcast them.  People sign up  to follow your messages (or tweets as they are known) and you sign up to follow others. You can receive i f Y i information, news and much more from colleagues, friends, celebrities, politicians as  i d h f ll fi d l bii li i i well as companies and services. You can share your own news, links or even ask a question of your  followers. (c) Centre  for Learning & Performance Technologies , 2009 4
  • 5. Twitter in Plain English A CommonCraft video http://www.youtube.com/watch?v=ddO9idmax0o (c) Centre  for Learning & Performance Technologies , 2009 5
  • 6. 1 – Sign up for a Twitter account Twitter will suggest some people to follow. You will need to choose a unique username (c) Centre  for Learning & Performance Technologies , 2009 6
  • 7. Your Twitter home page Your Twitter home page On the left hand side you will see: • the place to enter your own  updates • the updates of those you follow On the right hand side, you will see: • information about you, who you  follow and who you are followed by  • links to messages sent to you • trending topics Select Profile from the top menu to  go to your personal profile page (c) Centre  for Learning & Performance Technologies , 2009 7
  • 8. Your Twitter profile page Your Twitter profile page This is the page that others see about you.  Its URL will be www.twitter.com/yourusername. p g y /y It will show information about you  and your recent updates.  To customise your Profile  page, select Settings. (c) Centre  for Learning & Performance Technologies , 2009 8
  • 9. 2  Customise your Twitter profile page 2 ‐ Customise your Twitter profile page You can change your existing settings.  You add  a one‐line bio and your location.   You can  even protect your updates if you want to keep  them private.  Go to: • Password tab to change password • Devices tab to add a mobile phone • Notices tab to control how you are notified  about different things • Picture tab to upload a picture or avatar • Design tab to change the background  colours and images (c) Centre  for Learning & Performance Technologies , 2009 9
  • 10. Customise your Twitter profile page You can try out different colour schemes and background  images of your page.  Save the one you like to take effect. (c) Centre  for Learning &  Performance Technologies ,  10 2009
  • 11. 3 ‐ Write your first tweet Remember your tweet can only be up to 140 characters long.  The characters  will count down as you type.  Remember, too, that no one will receive this tweet  as no one is following you yet, but at least it will put something onto your  gy y , p g y timeline! (c) Centre  for Learning & Performance Technologies , 2009 11
  • 12. 4 – Find people to follow Directory of Learning Professionals on Twitter lists over 1,000 people www.c4lpt.co.uk/edutwitter.html (c) Centre  for Learning & Performance Technologies , 2009 12
  • 13. How to follow someone Take a look at a member’s profile, what they  are tweeting about, who they are following  and who follows them – to help you to decide  if you want to follow them. if you want to follow them If you do, click the Follow button beneath their  profile icon.  You will now receive their  updates. updates Many people “follow back” the people who  follow them, but you shouldn’t feel obliged to  do so.   do so Some people only follow a few others.  How  many can you cope with? If it gets too “noisy”, you can always un‐follow  people.  You can also “block” someone  following you. (c) Centre  for Learning & Performance Technologies , 2009 13
  • 14. 5 – Send someone  a tweet Address a message to any Tweeter by inserting @ in front of their username.  This is known as an @reply. Note: everyone who is following you will receive this tweet. Note: “What are you doing?” will change to “Reply to ..” if you start your  update with an @reply  (c) Centre  for Learning & Performance Technologies , 2009 14
  • 15. 6 – Send a direct message to a follower Send a message to one of your followers by using d followed by their username Note: you can only send a direct message to someone who is following you Note: “What are you doing?” will change to “Direct message … ” if you start the  message with d and username (c) Centre  for Learning & Performance Technologies , 2009 15
  • 16. 7 – Retweet someone else’s tweet If you want to retweet a posting, there  are two ways to do this: 1. 1 If you are re‐posting an entire  If you are re posting an entire tweet, select RT ‐ which becomes  visible when you hover over the  tweet – or add RT username or  Retweeting username username  2. If you are rewording the tweet  and/or adding your own  comments, add via username  comments add via username (c) Centre  for Learning & Performance Technologies , 2009 16
  • 17. 8 – Share a web link (URL) If you type in a URL and it is more than  30 characters long, Twitter will shorten  it to 30 characters. You could also use a URL‐shortening  service like the following • www.TinyURL.com • www.ow.ly • www.bit.ly ‐ which also helps you  keep track of hits on your links (c) Centre  for Learning & Performance Technologies , 2009 17
  • 18. 9 – Display a Twitter badge If you have a blog or  website, you could place a  Twitter badge on it that  displays your latest tweets,  displays your latest tweets This is a useful way for  people to find out you are  on Twitter, and to follow  you if they want. you if they want Twitter provides a number  of different types of badges  to embed on your blog or  to embed on your blog or web page.  The badge you choose will  depend upon if you can use  depend upon if you can use Javascript on your site, or  whether only Flash is  allowed. twitter.com/badges (c) Centre  for Learning & Performance Technologies , 2009 18
  • 19. 10 – Watch Twitter trends If you want to see  what's the hottest  news – i.e. what are  currently the most  used words  – take a  look at the Trending  Topics, displayed in  the right‐hand  column of your  home page. Click on a trend to  see the real‐time  results for this  trend. (c) Centre  for Learning & Performance Technologies , 2009 19
  • 20. Search for Twitter trends To search for what’s happening on a particular topic,  select Search from the footer bar. Type in your search terms and see the real‐time results. yp y (c) Centre  for Learning & Performance Technologies , 2009 20
  • 21. Twitter Search in Plain English A CommonCraft video http://www.youtube.com/watch?v=jGbLWQYJ6iM (c) Centre  for Learning & Performance Technologies , 2009 21
  • 22. 11 – Use #hashtags #Hashtags are also often used  to categorise or tag tweets, i.e.  a number of people all agree  a number of people all agree to use the same word so that  their related tweets can be  grouped together, e.g. #abcdef Search for a specific #hashtag (as shown in the previous  slide) and watch the real‐time  results.  The #tag may even  results The #tag may even become a trending topic. Or go to hashtags.org to see  what s happening right now on  what’s happening right now on Twitter.   (c) Centre  for Learning & Performance Technologies , 2009 22
  • 23. 12 – Use a Twitter client If you don’t want to use your web page to write  and read tweets, there are a number of ways to  do this. 1. Use a Firefox add‐on like TwitterFox 2. Use a desktop client like Twhirl or Tweetdeck (c) Centre  for Learning & Performance Technologies , 2009 23
  • 24. 13 – Twitter on your mobile phone You can access an optimised version of Twitter at m.twitter.com There are also Twitter clients for iPhone (see the Apple Store) and Blackberry.  (c) Centre  for Learning & Performance Technologies , 2009 24
  • 25. 14 – Find other great Twitter 3rd party apps There are lots of 3rd party Twitter apps.  Here are some  examples  • Customise your Twitter profile background – e.g. use Twitbacks or Twitter backgrounds • Re‐distribute your blog feed via Twitter – e.g. use  twitterfeed.com twitterfeed com • Integrate Twitter with your Facebook account ‐ e.g. use the Twitter Facebook application • Send a tweet to a group  ‐ e.g. use grouptweet.com • Set up a Twitter poll – e g use strawpollnow com Set up a Twitter poll  e.g. use strawpollnow.com or Polldaddy • Keep track of what’s being said about you and/or  your company – e.g. use tweetscan.com See a list at www.c4lpt.co.uk/socialmedia/twitterapps.html (c) Centre  for Learning & Performance Technologies , 2009 25
  • 26. 15 – How are YOU going to use Twitter? Think about the types of tweets you want to  write?  Rod Lucier has posted about Top 10  Types of Tweets:  yp thecleversheep.blogspot.com/2008/11/top‐ ten‐types‐of‐tweets.html Think about your engagement formula: Angela Maiers uses the 70‐20‐10 rule. www.angelamaiers.com/2008/09/my‐twitter‐enga.html (c) Centre  for Learning & Performance Technologies , 2009 26
  • 27. 16 – Twitter for Teaching & Learning Dr. Rankin, professor of History at UT Dallas, wanted to know how to reach more students and  involve more people in class discussions both in and out of the classroom.  http://www.youtube.com/watch?v=6WPVWDkF7U8 p // y / (c) Centre  for Learning & Performance Technologies , 2009 27
  • 28. Twitter for Teaching & Learning www.astd.org/LC/2009/0409_galagan.htm pistachioconsulting.com/enterprise‐micro‐learning/ (c) Centre  for Learning & Performance Technologies , 2009 28
  • 29. 16 – Twitter at a Conference www.twitip.com/twitter‐trumps‐online‐conference‐six‐ steps‐for‐using‐twitter‐for‐your‐conference‐or‐event/ Live feed from the 140 characters Twitter conference,  16‐17 June 2009 (c) Centre  for Learning & Performance Technologies , 2009 29
  • 30. 18 – Twitter for (Self‐)Marketing & Promotion Twitter is being used by both individuals and companies for marketing and promotion purposes www.twitip.com/personal‐brand‐how‐to‐build‐yours‐in‐twitter/ (c) Centre  for Learning & Performance Technologies , 2009 30
  • 31. 19 – Twitter in the Workplace Twitter is increasingly being used by employees in the workplace as a business tool.  If you  aren’t already doing so, here are some tips. www.pcworld.com/businesscenter/article/162943/10_twitter_tips _for_the_workplace.html p (c) Centre  for Learning & Performance Technologies , 2009 31
  • 32. 20 – Find out more about Twitter Twitter is currently ranked at #1 in our  Top 100 Tools for Learning 2009: www.c4lpt.co.uk/recommended/ You can view the comments about Twitter as a  learning tool here: www.c4lpt.co.uk/Top100Tools/twitter.html A comprehensive Twitter Reading List is at  www.c4lpt.co.uk/socialmedia/twitterrl.html (c) Centre  for Learning & Performance Technologies , 2009 32
  • 33. The Centre for Learning & Performance  Technologies provides a range of Social Learning Consultancy Services. S i lL i C lt S i For more information, see  www.c4lpt.co.uk/socialmedia/  www.c4lpt.co.uk/socialmedia/ (c) Centre  for Learning & Performance Technologies , 2009 33