Janel Scherrer

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My work as a senior digital marketing strategist includes managerial and leadership experience integrating strategies across digital domains. My primary expertise is in B2B for deep technology and SaaS solutions – and where technology intersects to improve lives from healthcare to wearables to a wide swath of retail verticals. I also characterize my expertise as "B2B2C" with a strong connection to consumer engagement.My approach is to understand the business problem, then propose holistic, integrated marketing strategies to drive solutions and positive business impacts based on KPIs and analytics for continuous acceleration.

or-kids autism commission the autism perspective autism jefferson public radio

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Janel Scherrer

Documents

JPR Feature June 2008

TAP 2007 Issue #1 2 Winners From Oregon

2009 03 27 OR-Kids Autism Commission

INFOGRAPHIC_ContentStrategytoContentMarketing

Playbook_ActivatingtheCEOonSocialMedia

J’aime

The Mobile Engagement Playbook - Going from Good to Great

The Digital Marketing Workshop SXSW 2014

Driving Revenue w/ Social, Content, Marketing Automation - Scoop.It Meetup

6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummit

The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

The Future of Business Models #FutureOf

Social Media for B2B Tech at PRSA 2013 Digital Impact Conference

The Future of the Web is Video

McBru Social Media Case Study - Reaction Design

Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use

Visualizing the Agency of the Future

The blog tree new growth

Five Defining Moments in JESS3 History

Project Metrics & Measures

The World of Social Objects

Civic Engagement UI / UX

JESS3 OpenAir Summer 2011 Logo Exploration

The Art of Social Design

The Social Media ProBook