Most Independent Insurance agents and insurers have yet to appreciably establish their social media presence and strategies. This is a personal call to action from those of us at Renaissance Alliance who believe in creating as many exclusive competitive advantages as possible for our members and partner insurers. The Independent Agency System represents one of the backbones of America. It can thrive and remain significantly relevant if independent agents and insurers proactively accept and embrace new technologies sooner than later, and recognize social engagement is the new normal in customer relations.

2. B2B and B2C social media strategies are
catapulting brand recognition, sales,
and marketing of savvy businesses
worldwide
B2B Business to Business
B2C Business to Customer

3. Yet
Independent insurance
agencies
and insurers are
but a whisper
on social media channels

6. agent (n.) product (n.)
manager commodity
company (n.) sell (v.)
establishment peddle
IN OTHER WORDS
Independent insurance agents manage and
peddle commodities of the establishments
they represent to consumers .
Selling Insurance “Products”

7. Services Value Proposition
service (n.) deliver (v.)
help bring
benefit convey
IN OTHER WORDS
To promote their businesses and retain customers
independent agents and companies convey the benefits of
consultative services, claims handling, risk management,
and insurance policy administration

8. The customer’s perception
is your reality
Kate Zabriskie, Author of: Customer Service Excellence: How to Deliver Value to
Today’s Busy Customer

9. a necessary
and
expensive
commodity
that
delivers
NO
tangible
value
until a
claim is
paid
Consumers believe
insurance is…

10. “The truth is
helpless when
up against
perception”
― Zack W. Van

11. Insurance Agents’ and
Companies’ Perception
“Consumers are target markets to be sold
products and services through effective
advertising and skilled salespeople .”

12. Consumers’ Perception
“Insurance agencies and companies are
big businesses reaping huge profits
from high cost premiums.”

13. “Products and services traditionally seen
as differentiators in and of themselves
have become commodities in the eyes of
consumers. It’s the human behind the
corporate logo that differentiates today. “
Ryan Hanley,
Content Warfare Blog www.RyanHanley.com

14. Businesses
do not have
emotion
People do

15. “We all see only that which
we are trained to see.”
--Robert Anton Wilson—Masks of the Illuminati

16. Changing The Insurance
Consumer’s Mindset
“One has not only an ability to perceive the world
but an ability to alter one’s perception of it; more
simply, one can change things by the manner in
which one looks at them.”
– Tom Robbins

17. Perceptions Can Easily Change

18. People are Individuals

19. Individuals
Care

21. H2H –
“Human to Human”
social media
communications
tap into the
hearts and minds of
people who
desire to
experience and
transact business
through
conversations
that satisfy their
everyday needs and
revolve around
their
individual
behavior styles.

22. Passionate
Empathetic
Observant
Perceptive
Loyal
Engaging

23. H2H social media marketing
connects with consumers.
It fosters dialogues
that align with their
temperament and
feelings.
It accomplishes this
in the normal course
of their chosen
conduct and actions.

24. Peer-to-peer marketing
builds trust

25. Customer
satisfaction is
worthless.
Customer
loyalty is
priceless.
Jeffrey Gitomer

26.  Reshape Your Image
 Build Your Brand
 Connect with Customers
 Give Them What They Want
 Expose Your Human Side

27. Sincerely tell people,
show them, and continually
remind them how much
you care.
Loyal customers will follow.