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Le book.v11 format single

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Le book.v11 format single

  1. 1. Neon (Ne) Although a very common element in the universe, it is rare on Earth.
  2. 2. a boutthebook This is a compilation of work from my time at Miami Ad School. Everything enclosed is the result of a team of minds. My teammates tell me that my strongest contribution is my ability to funnel complex and seemingly discrepant information into simple chunks, and highlight the significant points. Enclosed are four case studies which exemplify this approach to problem solving.
  3. 3. t a bleofcontents myfirsttime one relivethegoodtimes four keepingide a s a live seven shelter ten a boutme twelve
  4. 4. ch a llenge Prevent teen tobacco use. insight The first cigarette is disgusting, and the experience, uncomfortable. str a tegy Encourage teens to be frank about the awkwardness of their first cigarette experience so they will choose to not do it again.
  5. 5. y outube& hulu a d Collections of individual teens speaking about the awkwardness of their first cigarette experiences. t witter thre e
  6. 6. ch a llenge Protect and grow Netflix’s subscriber base in 2012. insight If life were a movie, age reflects the number of roles we’ve played, lines we’ve said, and plots we’ve experienced. str a tegy Convince our target to retire with Netflix and relive the good times.
  7. 7. kindle a d 1.37% of Kindle users are age 55+ (Amazon.com) d irectm a iler In the form of a vintage microphone that opens to a cozy living room movie watching setting. Strong preference among age 55+ for printed mail. (ChiefMarketer.com) six
  8. 8. ch a llenge Help small businesses become more competitive. insight Behind every great entrepreneur was a great failure. str a tegy Give entrepreneurs the confidence to continue taking risks.
  9. 9. In Their Offices - Reach the Nascent Entrepreneur in his/her office, the coffee shop. c offeesleeve nine
  10. 10. ch a llenge Develop a brand with the potential to change the world’s lodging landscape. insight What is fundamental for one person is a luxury for another. str a tegy Stay-One-House-One Model
  11. 11. twelve
  12. 12. c ont a ctme i nse a rchof 415 . 937. 4288 Janet.DoubleU@gmail.com Opportunities to use my love for absorbing and synthesizing seemingly discrepant information in order to create experiences that s eemeonline inspire social behavior. JanetDoubleU.com JanetDoubleU.tumblr.com Senior Economic Consultant Founding Team Member Deloitte Tax LLP. Global Transfer Pricing rippleQ. Social Venture Technology Start-up 12. 2007 to 5. 2010 11. 2010 to 4. 2011 Brand & Intellectual Property Valuation. Strategy. Performed market competitive Managed an intellectual property migration for analysis and compiled educational kit for one of the largest U.S. multinational internal, investor, and client use. companies in the hospitality industry as the sole staff person on a multi-partner Brainstorm Moderation. Led discussions and engagement, assessing brand lifecycle and drafting of product feature value propositions value, conducting research, client interviews, for use in business strategy, sales, and economic and financial analyses, and drafting customer development. qualitative support for analyses. Project resulted in follow-up engagement. Consumer Journey. Created use cases for software product testing and drafted detailed Macro Trend Analysis. Executed economic product FAQs. downturn analysis for $2 billion revenue client in the computer and information technology Worked with ‘Creatives’. Collaborated with industry, analyzing profitability, and managing engineers and customer development two-person India-based team in performing manager to develop and test product to comparable company analyses to identify customer specifications. economic trends. Behavior. Helped develop the company Client Relations. Directed client relationship product - behavior management software as sole staff member of a senior level tax using game mechanics. team and managed team of two to complete international tax restructuring for major client Operations. Established enterprise as a in semiconductor industry. Project resulted in Benefit Corporation. Managed financial, legal, avoidance of $1 million penalty. and human resource activities.
  13. 13. Strategy & Operations Consultant Community Action for Rural Development. Kenyan organization engaged in micro- enterprise bee-keeping initiative. Account Planning Boot Camp 6. 2007 to 9. 2007 Miami Ad School 1. 2012 to 3. 2012 Interviews. Visited 40+ farmers on the back Top Dog, First in Class of a dirt bike. Mediation. Drafted and implemented agreements between community organization, farmers, and honey suppliers. Introduction to Communication Design Extended Education Moderation. Led strategy discussions with California College of the Arts non-profit managers. Summer 2011 Immersion. Lived with a host family and participated in community activities. Learned basic Swahili. B.A. Mathematics/Economics Minor in International Studies University of California at San Diego 9. 2003 to 6. 2007 Associate Producer of Content Social Capital Markets. UCSD Provost’s Honors 6. 2010 to 10. 2010 & 5. 2011 to 9. 2011 Ernest C. Mort Leadership Award Large-scale Impact. Helped produce an international social enterprise conference that drew 1,300+ social entrepreneurs, venture m ore a boutme capital investors, university professors, and foundations from 40+ countries. Attendees Origami & Collage Arts Practitioner included representatives from the Bill & Dancer. Performance & Competitive Melinda Gates Foundation, Acumen Fund, JP since Age 5 Morgan, McKinsey & Company, and Stanford Yoga & Meditation Enthusiast University. Vegetarian Right & Left Brain. Created internal processes for content development, balancing brainstorming and ideation with operation and execution.

Notes de l'éditeur

  • P1_s1_L P1_s1_LR Re-think – kind of cheesyL – back of Front coverR – 1.A
  • P1_s2_L P_s_
  • P2_s1_L P_s_
  • First Time Smoking does NOT equal Habitual Smoking“honest” vs frankInsight – first time experiences are usually awkward..
  • Creative strategy – my first time…the awkwardness of first time experiences.
  • New Opportunities (Loyalty..)
  • One-Liner for Creative:
  • First Time Smoking does NOT equal Habitual Smoking“honest” vs frankInsight – first time experiences are usually awkward..
  • First Time Smoking does NOT equal Habitual Smoking“honest” vs frankInsight – first time experiences are usually awkward..

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