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2019 Social Media Marketing Trends and Predictions

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2019 Social Media Marketing Trends and Predictions

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2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.

(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)

2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.

(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)

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2019 Social Media Marketing Trends and Predictions

  1. 1. JanetEJohnson.com Monthly Meeting • 4th Wednesday of Every Month • 4:30 – 6:30 (might move to 5 or 5:30?) • Same Location – Rasmussen • Social Media Presentation + Networking!
  2. 2. JanetEJohnson.com Next Month’s Topic
  3. 3. JanetEJohnson.com Join our Facebook Group
  4. 4. JanetEJohnson.com Agenda • 1 Minute Commercial • Presentation • Round Robin Networking • Additional Networking • Head down to Ike’s if you choose
  5. 5. JanetEJohnson.com
  6. 6. A bit about me… Janet E Johnson Agency and Training Company + Podcast Host: Business Growth Time Social media specialties are Facebook, Facebook Ads, Pinterest, Instagram, Content and Video Marketing. More than 19 years experience and millions of dollars earned for clients and my business using online marketing strategies. Started on the internet selling on eBay in 1998.
  7. 7. A bit about me… Personal Side: Live in Farmington, Married with 2 Boys Jared – 20 Joel - 14 + 3 Cats and a Dog
  8. 8. Where featured…
  9. 9. Highlight of 2018 – Speaking in Egypt
  10. 10. JanetEJohnson.com Review of 2018 Social Media Marketing • Stories grabbed hold and took off (IG and FB) • Live video not as popular as it had been • Facebook Watch grew in popularity • LinkedIn video became a thing • Instagram launched IGTV • FB Ads continue to grow with expansion to IG • Google+ announced it will go bye-bye • Influencer Marketing gained in popularity • Mobile marketing even more prevalent • Cambridge Analytica and GDPR Sagas!
  11. 11. @janetejohnson JanetEJohnson.com 2019 Marketing Trend #1: Influencer Marketing
  12. 12. JanetEJohnson.com
  13. 13. JanetEJohnson.com Influencer Marketing can help: • Increase Reach to a new audience • Increase brand reputation • Save money • Drive engagement and Traffic • Make Sales • Micro-Influencers will be a big focus
  14. 14. JanetEJohnson.com Influencer Marketing Tools: 1. HypeAuditor - Top Instagram Influencers Ranking 2. Discover.ly 3. Tweetdeck 4. Social Crawlytics 5. Alltop 6. Podbay.fm 7. Klout 8. Crowdfire 9. Full Contact 10. SEOquake 11. Hunter.io 12. Personapp 13. Similar Web 14. Buzzsumo 15. GroupHigh Monthly Influencer Lists influencermarketinghub.com/15-free-influencer-marketing-tools-to-find-influencers
  15. 15. JanetEJohnson.com Influencer Marketing Campaign Example (Pedigree): Pedigree experienced a 1.3 times increase in total media value, as a result of the campaign. They generated in excess of 43 million impressions along with 62,800+ content views. The blog post engagements from the campaign was 9,300. https://influencermarketingh ub.com/11-influencer- marketing-campaigns-to- inspire-you-2018
  16. 16. @janetejohnson JanetEJohnson.com 2019 Marketing Trend #2: Stories (IG and FB)
  17. 17. JanetEJohnson.com Instagram Stories • Stories will continue to grow • Stories will become more important than your feed • Facebook Stories are starting to be used more • LinkedIn and YouTube just launched Stories (copycats)
  18. 18. JanetEJohnson.com Stories Examples:
  19. 19. JanetEJohnson.com Ads – Stories or Feed • Hidden secret that will become more widely used in 2019 • Stories had a higher Click Through Rate (CTR) • Stories had a lower Cost Per Click (CPC) • Sent MORE traffic to the website • Can do Facebook Stories ads now too The Instagram Stories Experiment • adespresso.com/blog/instagram-feed-vs-instagram- stories-experiment/
  20. 20. @janetejohnson JanetEJohnson.com 2019 Marketing Trend #3: Even more Authenticity
  21. 21. JanetEJohnson.com Authenticity Tips: • Videos do not need to be perfect • Show Behind the Scenes • Use Stories to show your authentic side • Introduce your team • Develop your own Lingo • Share your Stories / Case Studies / Reviews • Show off User Generated Content
  22. 22. @janetejohnson JanetEJohnson.com 2019 Marketing Trend #4: Messenger Marketing will continue to Grow
  23. 23. JanetEJohnson.com Messenger Marketing will continue to be an important part of marketing • 1.5 Billion Users Worldwide • 90+% Open Rate • Messenger marketing will expand to more platforms • Becoming more mainstream for Businesses • Should be used on top of Email Marketing Campaigns
  24. 24. @janetejohnson JanetEJohnson.com 2019 Marketing Trend #5: Facebook & Instagram Ads will change
  25. 25. JanetEJohnson.com Facebook and Instagram Ads • Continue to be most cost effective marketing • Continue to improve targeting • Continue to become more expensive • Safe to still be awesome… due to the expansion to IG platform
  26. 26. JanetEJohnson.com Instagram Ads • More targeting options for Instagram Ads • More people will catch on to Stories Ads • IG will become more of a pay to play and less organic
  27. 27. JanetEJohnson.com 2019 Marketing Trend #6: Video will still Dominate
  28. 28. JanetEJohnson.com Popular Video Platforms: • Facebook (Feed and stories) • Facebook Watch • Facebook Live • Instagram (Feed, stories and Live) • IGTV • LinkedIn Video • YouTube • Pinterest • Snapchat
  29. 29. JanetEJohnson.com Facebook Video (Feed & Stories) Feed: • Square still works well • NEW! Recommend under 15 seconds for short videos Stories: • Facebook Stories are on Pages now • Seen more use of Stories • Facebook is pushing their Stories • Added Highlights
  30. 30. JanetEJohnson.com Facebook Watch and Live Watch: • Watch is a whole new stream • Most are highly produced • Winning in this area: Jada Smith’s Red Table Talk Live: • Long-form needs to be highly engaging • Talking heads have seen a big drop-off • Work best in Groups • Organic reach on Live is not what it had been a year ago
  31. 31. JanetEJohnson.com Instagram Video Feed: • Must be less than 1 minute • Should be square • Test performance against graphics Stories • Need to be under 15 seconds • Tall (Vertical) • Can now upload up to 1 minute videos and it will automatically clip into 15 second videos
  32. 32. JanetEJohnson.com IGTV • Launched in June of 2018 • Vertical Long-Form Video Platform • Predict Instagram will put more energy to make IGTV a bigger part of their platform • Votes are out on this one • Might be a dud or might still take off
  33. 33. JanetEJohnson.com LinkedIn Video • Currently gets the most organic reach • LinkedIn launched video late so playing catch-up • Prediction – less organic reach and move to more pay to play Example of inside look of job www.linkedin.com/feed/update/urn:li:activity:629912 7991477825536
  34. 34. JanetEJohnson.com YouTube Video • Still the BIG DOG of Video! • Owned by Google - #2 Search Engine • Ads have improved tremendously and very affordable (My #2 Favorite to FB ads) • Best Platform for Long-Form Video
  35. 35. JanetEJohnson.com Summarize – 6 Key Predictions 1. Influencer Marketing 2. Stories 3. Being Authentic 4. Messenger Marketing 5. Facebook and Instagram Ads 6. Videos are still HOT on Social! Where will you focus in 2019?
  36. 36. JanetEJohnson.com NEW FB AND IG CONVERSION GUIDE: JanetEJohnson.com/key
  37. 37. Free Social Strategy Session • We will unlock where your focus is now and the direction it should go. • I will show you strategies on how to optimize your social media to get the best results. • You will walk away with key strategies to get more engagement, leads and sales through your social media efforts. www.MeetMe.so/janetejohnson JanetEJohnson.com
  38. 38. Beta Offer – New Ads Coaching Program JanetEJohnson.com Want to learn how to get a ‘TRUE’ strategy, hit your right audience and understand if your ads are working using Facebook (and Instagram) ads?
  39. 39. A few Clients I have helped… • “After starting a Facebook ad with Janet we generate 28 new leads to our fitness studio in under 2 weeks!” ~Stephanie, F45 Fitness Studio • Janet has been able to get us over 2,000 leads in under 3 months. She fully set up our ads, tested and scaled. And was able to get us email leads as low as $.38/lead! ~Paul Horsley, Author - Why the Rich Don’t Die Broke • “Janet's knowledge of Facebook ads is impressive. She has been an invaluable resource to help me build my brand and gain exposure for my webinars and events. Highly recommend her consulting and done for you services if you want to leverage Facebook ads to grow your business.” ~JoAnne Funch, LinkedIn Mark Trainer JanetEJohnson.com
  40. 40. JanetEJohnson.com Apply to be in Beta for only $497 (through Jan. 28th) bit.ly/adsroibeta
  41. 41. JanetEJohnson.com QUESTIONS?

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