Becoming a Blogger Entrepreneur
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Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
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Becoming a Blogger Entrepreneur
- 1. Becoming a Blog and Social Media Entrepreneur Jane5e Toral h5p://www.digientrepreneur.com
- 7. E-‐Commerce is Growing Source: h5p://bit.ly/pe7W5 STARTUP FOCUS 2012 #dfclub
- 9. 3 Market Needs Low-‐cost but effecPve website Rank in search engines Tap social media Very few service providers……
- 11. Blog Content • Solve a problem • Breaking news • Data • 3rd party commentary • Take a stand • Unexpected connecPon • Big list (top 20) • Keyword • Infograph • Reader survey Source: h5p://bit.ly/ppqNk5
- 12. Legal challenges • General • Copyright • DefamaPon • Trademark • Privacy
- 13. The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. -‐ Hugh Macleod Source: h5p://gapingvoid.com/so/
- 14. h5p://bit.ly/bradgeiser ProacPvely care about people.
- 16. What Pinoys found most as effecPve medium for adverPsement? • Television – 37% • Internet – 25% • Radio – 6% • Newspapers – 5% • Magazines – 4% Source: Synovate Media Atlas h5p://bit.ly/nQUx1t
- 17. TV PRINT POS CRM digital digital digital digital social social social social All channels will be social We don’t believe in hypes.. (we trust friends more)
- 19. h5p://bit.ly/jaysonbiadog Passion to compete and win!
- 20. A successful Digital PR • People will search for you. • People will write about you. • People will share you.
- 21. Social Media can… • Increase sales • IntegraPon ma5ers • Impacts spend and consumpPon • Change brand percepPon • Brand exposure is low Source: Ogilvy & Mather / ChatThreads
- 22. Book reference: Brains on Fire
- 23. Are you engaging? Source: h5p://bit.ly/qRqc4t
- 24. Social Media Best PracPces • Post interesPng stuff (less brand but more interesPng informaPon) • Post consistently. • Post omen. • Get the community involved • Have a theme. Source: h5p://socialfresh.com/brands-‐on-‐instagram/
- 26. What is a blog post campaign? • Get bloggers to write about you – Press release • Pros: fast disseminaPon • Cons: copy-‐paste; no pick-‐up – Meet blogger (group or one-‐on-‐one) • Pros: geong to know personally • Cons: pick-‐up (messaging / value challenge), cost – Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts • Cons: search engine pick-‐up, reader pick-‐up
- 27. Measuring effecPveness • Sales conversion – Click tracking – Coupons • Visits • Search engine ranking • RecommendaPons – Like – Retweet – Bookmarks • ConversaPon generated – Comments
- 29. Bloggers & Social Media Users as Social influencers • People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiPonal influencers (peers) Source: Social Media MarkePng for Dummies (Shiv Singh)
- 30. Blog Entrepreneurs • Content development & site building • Traffic & conversion • Amplify, engage, & create movements • CreaPve & compePPve
- 32. h5p://bit.ly/jamflores Educate the market, show potenPal.
- 33. TV PRINT POS CRM digital digital digital digital social social social social game game game game mobile mobile mobile mobile Be Useful
- 35. Lessons learned • Not a one Pme effort – Web presence and compePPon tracking (monthly if possible) – Constantly look into new resources – real – not canned • Experiment (TEFCAS by Tony Buzan – refer to slide 19)
- 38. We hope you can join the program h5p://www.digientrepreneur.com Thank you!
- 39. h5p://store.ovi.com/content/116986 See you online h5p://facebook.com/jane5etoral h5p://slideshare.net/jane5etoral h5p://twi5er.com/digitalfilipino