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Digital	
  
Entrepreneurship	
  
Jane1e	
  Toral	
  
h1p://digitalfilipino.com/	
  
MARKET	
  IS	
  GETTING	
  YOUNGER.	
  
AVERAGE	
  AGE	
  OF	
  FILIPINO	
  IS	
  22.	
  
-­‐	
  Secretary	
  Cesar	
  Purisima	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
Porter	
  Gale	
  FUNNEL	
  TEST	
  
Passion	
   Passion	
  
Sweet	
  Spot	
  
Purpose	
  
TONE	
  
Passion	
  
BE	
  HUMBLE.	
  WHAT	
  YOU	
  HAVE	
  ARE	
  BUT	
  
GIFTS.	
  DON’T	
  LET	
  MONEY	
  GO	
  INTO	
  YOUR	
  
HEAD.	
  
-­‐	
  Michael	
  Angelo	
  Lobrin	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
Embracing	
  change	
  
What’s	
  your	
  end	
  goal?	
  
BUILD	
  TODAY	
  WHAT	
  YOU	
  NEED	
  
FOR	
  TOMORROW.	
  	
  
-­‐	
  Bienvenido	
  "Donnie"	
  Tantoco	
  III	
  	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
Does	
  your	
  business	
  model	
  have	
  
opportuniBes	
  for:	
  
•  One	
  Bme	
  sale”	
  
•  Repeat”	
  
•  Up-­‐sell”	
  
•  Cross-­‐sell”	
  
•  Short	
  term	
  relaBonship”	
  
•  Long	
  term	
  relaBonship”	
  
People	
  now	
  look	
  beyond	
  the	
  basics.	
  
EmoBonal	
  graBficaBon.	
  Value	
  for	
  
money	
  has	
  shi^ed	
  to	
  specialized.	
  
-­‐	
  Alvene	
  Ngo	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
Case	
  Study:	
  Digital	
  Influencer	
  
Community	
  
h1p://digitalfilipino.com/influencer	
  
#dimbootcamp	
  
Empower	
  people	
  with	
  knowledge.	
   E-­‐Learning	
  version	
  3	
  
Face-­‐to-­‐face	
  Boot	
  Camps	
  
Live	
  online.	
  Live	
  offline.	
  
Live	
  online.	
  Live	
  Offline.	
  Coherence.	
  
Membership	
  
•  Students	
  can	
  access	
  
Digital	
  Influencer	
  Boot	
  
Camp	
  for	
  free.	
  
•  Protégé	
  members	
  can	
  
join	
  exclusive	
  webinars.	
  
#dimbootcamp	
  
Book	
  EdiBon	
  
#dimbootcamp	
   #ecombootcamp	
  
Assert	
  commitment.	
  
Digital	
  Infuencers	
  
MarkeBng	
  Summit	
  
h1p://influencersummit.digitalfilipino.com	
  
Empower	
  “Rockstars”.	
  
	
  
Spark	
  conversaBon.	
  
h1p://digitalfilipino.com/bsm	
  
“Take	
  the	
  lead.”	
  
IN	
  CHANGING,	
  WE	
  GROW.	
  IN	
  
GROWING,	
  WE	
  EVOLVE.	
  IN	
  EVOLVING,	
  
WE	
  TRANSFORM.	
  IN	
  TRANSFORMING,	
  
WE	
  MAKE	
  A	
  DIFFERENCE.	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
-­‐	
  Jude	
  Ong	
  
Don’t	
  let	
  technology	
  drive	
  your	
  
markeBng	
  campaigns.	
  SBck	
  to	
  tested	
  
principles.	
  
THE	
  BETTER	
  CUSTOMERS	
  FEEL	
  BETTER	
  
ABOUT	
  THEMSELVES	
  WITH	
  YOU,	
  THE	
  
MORE	
  THEY	
  WILL	
  COME	
  BACK.	
  CREATE	
  
HIGH-­‐IMPACT	
  MEMORIES.	
  
-­‐	
  Michael	
  French	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
REVISIT	
  YOUR	
  ENGAGEMENT.	
  ARE	
  YOU	
  
HELPING	
  CUSTOMERS	
  OR	
  BUSINESS	
  
PARTNERS	
  GROW?	
  	
  
-­‐	
  Senator	
  Bam	
  Aquino	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
YOU	
  HAVE	
  TO	
  BE	
  RELEVANT.	
  CREATE	
  A	
  
STORY.	
  EVOLVE	
  EVERY	
  NOW	
  AND	
  
THEN.	
  COMPETE	
  WITH	
  THE	
  BIG	
  GUNS.	
  
-­‐	
  Ito	
  Kish	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
COMMUNICATE.	
  MAKE	
  A	
  DENT.	
  TAKE	
  
THE	
  LEAD	
  AND	
  THEY	
  WILL	
  FOLLOW.	
  
-­‐	
  Roberto	
  Arboleda	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
CULTURE	
  IS	
  MORE	
  IMPORTANT	
  
THAN	
  STRATEGY.	
  
-­‐	
  Bienvenido	
  "Donnie"	
  Tantoco	
  III	
  	
  
22nd	
  NaBonal	
  Retail	
  Conference	
  &	
  Expo	
  
August	
  7	
  and	
  8,	
  2013	
  
h1p://www.nrceph.com	
  
Share	
  your	
  
learning	
  
journey	
  with	
  us.	
  
h*p://cer.fied.digitalfilipino.com	
  

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Digital Entrepreneurship #ecombootcamp #dimbootcamp

  • 1. Digital   Entrepreneurship   Jane1e  Toral   h1p://digitalfilipino.com/  
  • 2. MARKET  IS  GETTING  YOUNGER.   AVERAGE  AGE  OF  FILIPINO  IS  22.   -­‐  Secretary  Cesar  Purisima   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 3. Porter  Gale  FUNNEL  TEST   Passion   Passion   Sweet  Spot   Purpose   TONE   Passion  
  • 4.
  • 5. BE  HUMBLE.  WHAT  YOU  HAVE  ARE  BUT   GIFTS.  DON’T  LET  MONEY  GO  INTO  YOUR   HEAD.   -­‐  Michael  Angelo  Lobrin   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 7.
  • 9. BUILD  TODAY  WHAT  YOU  NEED   FOR  TOMORROW.     -­‐  Bienvenido  "Donnie"  Tantoco  III     22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 10.
  • 11. Does  your  business  model  have   opportuniBes  for:   •  One  Bme  sale”   •  Repeat”   •  Up-­‐sell”   •  Cross-­‐sell”   •  Short  term  relaBonship”   •  Long  term  relaBonship”  
  • 12. People  now  look  beyond  the  basics.   EmoBonal  graBficaBon.  Value  for   money  has  shi^ed  to  specialized.   -­‐  Alvene  Ngo   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 13. Case  Study:  Digital  Influencer   Community   h1p://digitalfilipino.com/influencer   #dimbootcamp  
  • 14. Empower  people  with  knowledge.   E-­‐Learning  version  3  
  • 15. Face-­‐to-­‐face  Boot  Camps   Live  online.  Live  offline.   Live  online.  Live  Offline.  Coherence.  
  • 16. Membership   •  Students  can  access   Digital  Influencer  Boot   Camp  for  free.   •  Protégé  members  can   join  exclusive  webinars.   #dimbootcamp  
  • 17. Book  EdiBon   #dimbootcamp   #ecombootcamp   Assert  commitment.  
  • 18. Digital  Infuencers   MarkeBng  Summit   h1p://influencersummit.digitalfilipino.com   Empower  “Rockstars”.     Spark  conversaBon.  
  • 20. IN  CHANGING,  WE  GROW.  IN   GROWING,  WE  EVOLVE.  IN  EVOLVING,   WE  TRANSFORM.  IN  TRANSFORMING,   WE  MAKE  A  DIFFERENCE.   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com   -­‐  Jude  Ong  
  • 21. Don’t  let  technology  drive  your   markeBng  campaigns.  SBck  to  tested   principles.  
  • 22. THE  BETTER  CUSTOMERS  FEEL  BETTER   ABOUT  THEMSELVES  WITH  YOU,  THE   MORE  THEY  WILL  COME  BACK.  CREATE   HIGH-­‐IMPACT  MEMORIES.   -­‐  Michael  French   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 23. REVISIT  YOUR  ENGAGEMENT.  ARE  YOU   HELPING  CUSTOMERS  OR  BUSINESS   PARTNERS  GROW?     -­‐  Senator  Bam  Aquino   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 24. YOU  HAVE  TO  BE  RELEVANT.  CREATE  A   STORY.  EVOLVE  EVERY  NOW  AND   THEN.  COMPETE  WITH  THE  BIG  GUNS.   -­‐  Ito  Kish   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 25. COMMUNICATE.  MAKE  A  DENT.  TAKE   THE  LEAD  AND  THEY  WILL  FOLLOW.   -­‐  Roberto  Arboleda   22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 26. CULTURE  IS  MORE  IMPORTANT   THAN  STRATEGY.   -­‐  Bienvenido  "Donnie"  Tantoco  III     22nd  NaBonal  Retail  Conference  &  Expo   August  7  and  8,  2013   h1p://www.nrceph.com  
  • 27. Share  your   learning   journey  with  us.   h*p://cer.fied.digitalfilipino.com