4. Published
4
(PRINTED
Edi5on)
books:
• DigitalFilipino:
An
E-‐Commerce
Guide
for
the
eFilipino
(2000)
• DigitalFilipino
E-‐Commerce
Workshop
E-‐Book
(2004)
• Philippine
Internet
Review:
10
years
of
Internet
History
(2004)
• Blogging
from
Home
(2008)
(To
be
released
-‐
2013):
• 2
to
4
books
@digitalfilipino
6. Be
a
trusted
solu,on.
Build
a
community.
Get
“100”
fans.
7. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac,vi,es
(%)
2009
2010
2011
Visi5ng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
Visi5ng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-‐
-‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
Ac5vi5es
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
Na5onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010,
2011
8. Follow
the
rules
• E-‐Commerce
Law
• Data
Privacy
• Adver5sing
regula5ons
• Consumer
protec5on
@digitalfilipino
25. Source:
Nick
Fontanilla
C
O
N
T AWARENESS
E FAMILIARITY
OPINION/IMAGERY
X
CONSIDERATION
T
PREFERENCE
SHOPPING
@digitalfilipino
PURCHASE
urchase
Funnel
GFK
P
26. About
Purchase
Peer
reviews
Behavior
Mixed
sources
Percep5ve
reference
Crowd
Cogni5ve
fluency
Product
visualiza5on
Social
media
Emo5onal
decision
Subconscious
decision
Source:
Nick
Fontanilla
Source:
Peep
Laja,
Markitekt
h:p://conversionxl.com/9-‐things-‐to-‐know-‐about-‐influencing-‐purchasing-‐decisions/
27. The
backdrop
to
e-‐commerce
in
Philippines
Tradi,onal
Presence
of
High
reliance
on
IT
and
Banking
counterfeits
and
inter-‐personal
infrastructure
trade
legacy
knock-‐offs
rela,onships
“evolving”
Lack
of
‘accredita5on
and
Buyers
need
Buyers
feel
Low
levels
of
guarantees'…by
to
ensure
the
comfort,
confidence/
default
modern
trade
actually
quality
by
dealing
with
trust
in
encourages
physical
known
transac5ng
des5na5on
inspec5on
vendors
online
shopping
There
is
an
inherent
reluctance
to
“trade”
through
the
Internet
Source: Yahoo!-Nielsen Net Index 2011
28. Online
transac,ng
remains
in
it’s
infancy
Online
Transac,ons
(%)
3
1
2010 2011
Ques5on:
Have
you
purchased
products
online
in
the
past
12
months…
payment
could
be
online
or
offline?
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2011
29. Projected
e-‐
commerce
revenue
in
the
Philippines
is
at
P5
billion
pesos
excluding
airline
bookings.
If
online
booking
included,
that
will
be
an
addi5on
of
es5mated
P17
billion.
(factoring
50%
of
Cebu
Pacific
sales
which
is
online)
Source: Jack Madrid
30. We
need
a
data
revolu5on!
Philippine
Informa5on
Society
Data
Index
Data
a:uned
to
current
5mes..
Accessible
to
everyone
online…
Data
providers
as
alliance
partners…