Presentation given last August 6, 2012 at the Traditional and Social Media Marketing Conference held at AIM Acceed Conference Center.

1. Social
Media
101
Jane/e
Toral
h/p://digitalfilipinoclub.com
h/p://searchprofileindex.com
1

2. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac/vi/es
(%)
2009
2010
2011
Visi@ng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
Visi@ng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-­‐
-­‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
Realign
resources
to
adopt
social
media!
Ac@vi@es
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
Na@onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010,
2011

3. The
Social
Object,
in
a
nutshell,
is
the
reason
two
people
are
talking
to
each
other,
as
opposed
to
talking
to
somebody
else.
-­‐
Hugh
Macleod
Source:
h/p://gapingvoid.com/so/

5. h/p://bit.ly/KDk6e9

6. h/p://www.ivi.com.ph

7. h/p://my.proac@v.com.ph

8. h/p://www.coachjimsaret.ph

9. h/p://www.coachjimsaret.ph

10. MARK JOSEPH DELGADO
 24 years old, Manila
 Blogger since 2010
 Certified Blog & Social
Media Entrepreneur
 UST Batch ’08
 Will start a new job tomorrow
as a Social Media Manager
for an ad agency
@iammarkdelgado #STRATMARK 2012

11. h/p://www.architerra.org

12. Social Lives at the Top of the Funnel
Source:
SEOMoz.org

13. Every One of These Marketing Tactics
News/Media/PR
SEO
Email
Blogs
+
Blogging
Research/White
Papers
Infographics
Comment
Marke@ng
Social
Networks
Online
Video
INBOUND
MARKETING!
R
Local
Portals
Forums
(AKA
all
the
“free”
traffic
sources)
Webinars
Social
Bookmarking
Word
of
Mouth
Direct/Referring
Links
Podcas@ng
Type-­‐In
Traffic
Q+A
Sites
Helps Every Other One
Source:
SEOMoz.org

14. Social
Media
ROI
• ROI=[gain
from
investment
–
cost
of
investment]/cost
of
investment
– Business
metric,
not
media
metric.
Non-­‐financial
financial
investment
ac@on
reac@on
impact
impact
Very
important
but
not
where
ROI
is
Source:
Stefanos
Karagos,
Xplain.co

15. Help
us
Fascina@ng
the
audience
Digital,
Print,
and
Offline
Business
Model
Genera@on
book

16. Howtofascinate.com

17. Book
reference:
Brains
on
Fire

18. Brand
vs.
fan
ambassador
• No
more
big
ideas.
• Ideas
from
ground-­‐
up.
Yahoo
Purple
Hunt
2009

23. Help
me
belong…
Help
me
be
significant…
Source:
h/p://mobileyouth.org

24. Home,
Hangout,
Hideout
Study
the
market
where
they
are.
Source:
h/p://mobileyouth.org

25. Lose
users
• Isola@on
• Risk
• Loss
of
control
• Youth
wants
many-­‐to-­‐many
rather
than
one-­‐on-­‐one.
Source:
h/p://mobileyouth.org

26. #
Prepare
for
the
sweet
spot
#
Home,
hangout,
hideout
h/p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula@on-­‐will-­‐bolster-­‐
growth/

27. Know
the
mobile
user

28. h/p://www.manilastandardtoday.com
(website
and
photo
credits)

29. h/p://www.manilastandardtoday.com

30. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Suppor@ng
each
other
online
and
offline.
Fascina@ng
the
audience
in
a
variety
of
ways
to
s@mulate
diverse
engagement.

32. Will
you
embark
in
social
media?

33. h/p://slideshare.net/jane/etoral
h/p://twi/er.com/digitalfilipino