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Social media and Social Responsibility for Youth Leaders

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Janette Toral
Janette Toral

A keynote talk given by Janette Toral at Naval State University during the The Pillar Media Symposium 2015 last March 23, 2015.

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+ Janette Toral http://janettetoral.com Social Responsibility through Social Media
Twitter: @digitalfilipino Facebook: /janettectoral
Source: wearesocialsg
+Campus advocacy campaigns should go online
+ Be Social Talk to interested people Content. Customize product messaging. Answer relevant inquiries. Get people to talk to you. Share success stories. Create a community. Engage. Get feedback. Incentivize engagement.
+ Millennials - Born between 1982 to 2004 n  10 to 32 years old this year 2004. (Strauss – Howe) http://www.theatlantic.com/national/ archive/2014/03/here-is-when-each- generation-begins-and-ends-according- to-facts/359589/
+ Millennials n Open to change n Agree on their own terms n Doesn’t have brand loyalty – RC Cola to Coca- Cola
+What is our role in the digital world? What should you do?
+ Example:Youth groups should prepare for ASEAN integration Build our ASEAN identity Help solve issues that divide us. Promote doing business in your area. Educate others about what’s going on. Source: Junie Del Mundo, EON
+One Internet Day –Yolanda Fundraiser – involved speakers from different countries http://bit.ly/oneinternetday2013
+No to cyber-bullying. Be ethical even when critical. Quote source: Junie Del Mundo, EON
http://www.onlinejobslifestyle.com/
+ Fitness Revolution Online
+ n  Be innovative with your project approaches. n  Present content with a fresh perspective.
+ Creating a differentiation
Make advocates feel like rockstars. (even if you are the rockstar.)
+ Build trust
Twi$er:   @digitalfilipino   0917-­‐4490011   Facebook:  jane$ectoral  
http://digitalfilipino.com/ecom http://digitalfilipino.com/influence

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