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Social Media Tactics for Business by Janette Toral

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Janette Toral
Janette Toral

Presentation focused on social media marketing tactics using Halal Certified Food and Products 1-day site (http://www.halalcertifiedfood.com) as case study during DigitalFilipino Club (http://www.e-commercephilippines.com) membership meeting (August 11, 2010) at Tower Club Makati City.

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Social  Media  Tac,cs  for  Business   Jane4e  Toral   h4p://www.searchprofileindex.com   h4p://www.e-­‐commercephilippines.com  
Why  do  we  need  to  do  it?  
Scenario  #1  Personality  or   Company  in  crisis   -­‐  Only  acts  when  a  company  or   personality  is  already  being  a4acked   online.  
Scenario  #2  Social  media  value  is   ques,oned   -­‐  Company  tries  out  a  campaign  and   expects  long  term  results.  
Scenario  #3  Focused  too  much   on  the  fancy  stuff   -­‐  Company  executes  all-­‐out  campaign   and  abandons  site  (including  domain)   aSer.  
Tac,cs  
h4p://www.google.com/insights/search   #1  RESEARCH  
Find  out  compe,,on  through   search  engine.   Figure  out  what  makes  them  rank   and  visitor-­‐friendly.     Check  out  weakness.  
#2  Structure  /  Op,mize   •  About  the  site   •  Sidebar   •  Company  index   –  Facebook  page   •  Categories   –  Twi4er   –  Cat1   –  Slideshare   •  Photo   –  Archives   •  Descrip,on   –  Ads   •  Company  info   –  About  author   •  Keyword:  category,   –  News   company  name  
h4p://www.halalcer,fiedfood.com  launched  August  10.  
Where?   •  FREE   •  Paid   –  Twi4er   –  Blogs   –  Facebook   –  Google  Adsense   –  Blog   #3  CAMPAIGN  
Tap  bloggers  to  promote  what   you  do.  
#4  MEASURE  
Monitor  your  ranking.  (results  as  of  August  11)  
#5  Calibrate!   •  Control  search  engine  results   •  What  people  say  about  you   •  Learn  how  to  read  trends   •  Know  what  your  compe,,on  is  up  to   There  is  no  excuse  why  you  don’t  know.  
What’s  next?   Automate  tracking  &  buzz  monitoring   Streamline  tac,cal  steps.  
Thank  you!   h4p://www.e-­‐commercephilippines.com   h4p://www.searchprofileindex.com  

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