A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career. But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?" Key Talking Points: * General introduction to the concept marketing communication * A day-to-day timeline of what they do as marketing professionals * Challenges of their profession Common myths in the marketing profession debunked * Overview of what Marketing and PR professionals do in their daily lives at work and outside it * What's in it for aspirants considering pursuing a similar path

1. THE EXCITING AND
CHALLENGING
MARCOMM CAREER
JANETTE
TORAL

2. Table Of Content
Marketing communication 101 Myths debunked
What does
Marcom Pro do?
Marketing & PR
daily
Marcom Pro
Challenges
What's in it for aspirants
considering pursuing a similar
path
Janette Toral
Twitter: @digitalfilipino

3. Marketing Communications
The use of different marketing channels and tools in
combination.
It is the messages and media that marketers use to
communicate with target markets.
(Photo : tvN Instagram)
Janette Toral
Twitter: @digitalfilipino

4. Mission
Outbound
Build relationships with reporters,
bloggers, vloggers, and influencers for
story pitching and reputation
management.
Monitoring of brand and competition
mentions, search results, and newsfeeds.
Provide guidance during internal and
external communication touchpoints.
Be top of mind on niche topic
and industry.
Be known - for what you want to
be known for.
Be seen as an expert or resource
on an industry topic. Create
game changer events.
Connect to target market
segments.
Janette Toral
Twitter: @digitalfilipino

5. Fake News
Lack of interest
Invincible in search results
Scandals & Attacks
Misinformation is meant to
destroy your reputation.
Low following and views for on-
brand releases and content.
Desired stories and messages
not appearing in search results.
Be judged and not heard during
difficult times.
Challenges
Janette Toral
Twitter: @digitalfilipino

6. Is this true?
PR is only for big
companies.
PR is only needed for
product launch, events,
crisis and announcements.
PR does not convert
to sales.
(Photo : tvN Instagram)
Janette Toral
Twitter: @digitalfilipino

7. Marketing
& PR Daily
Maintain a good image and interact
effectively with the public.
Write PR
&
Speeches
Media
relations
Client
briefing
Align
advertising &
promotions
Janette Toral
Twitter: @digitalfilipino

8. Is PR a good career
choice?
Requires great attitude, relationship skills,
communication & connecting skills, and
analytical mind.
Rewarding career, in-demand, and can pay
well.
Oscar Wilde
Richard Branson
The only thing worse than being
talked about is not being talked
about.
Publicity is absolutely critical. A
good PR story is infinitely more
effective than a front page ad.
Photo from GETTY IMAGES
Photo from Wikipedia
Janette Toral
Twitter: @digitalfilipino

9. THANK YOU
https://twitter.com/digitalfilipino