2. We will go through……
1. Rice an Overview
2. World Production of Rice
3. Distribution of World Production
4. Per Capita Availability in India
5. About REI Agro Limited
6. Our Management – Vision & Mission
7. Product Mix and Offering
8. Market segmentation & Distribution
3. Rice - an Overview
• Rice is Life – 44% of world population depends on rice as
major staple foods which is 20 percent of total calorie
intake.
• More then 550 million tons of rice is produced annually
around the globe.
• Over 90 percent of the world’s rice is produced and
consumed in the Asian Region by 6 countries
(China, India, Indonesia, Bangladesh, Vietnam and Japan)
• 80% of total rice production is consumed by the producer
country.
Our Approach
Rice an Overview
World Rice Production Pi
Distribution of World
Production
Per Capita Availability in
India
About Company
Our Management –
Vision& Mission
Product Mix and Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
4. Rice - an Overview
• The Asian population is growing at 1.8 percent per year at
present. It means an increasing demand for rice.
• India is the largest consumer of tea and sugar, and the
second largest consumer of wheat, RICE, cotton and palm oil.
• India's annual rice production is around 85-90 million tons
(102 million tones in the 2010-11 and 94 million tones in
2011-12) Annual consumption, is around 85 million tons,
Further needs 128 million tones by 2013
Our Approach
Rice an Overview
World Rice Production Pi
Distribution of World
Production
Per Capita Availability in
India
About Company
Our Management –
Vision& Mission
Product Mix and Offering
Market segmentation &
distribution
HORECA
Our Prospective Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
5. World Rice Production
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
India produces 26% of worlds rice after 32% of China
0
5
10
15
20
25
30
35
% age of production
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
6. Country Rice Production (Mt) %
China 166,417,000 (32.7%)
India 132,013,000 (26.0%)
Indonesia 52,078,832 (10.2%)
Bangladesh 38,060,000 (7.5%)
Vietnam 34,518,600 (6.8%)
Thailand 27,000,000 (5.3%)
Myanmar 24,640,000 (4.8%)
Philippines 14,031,000 (2.8%)
Brazil 10,198,900 (2.0%)
Japan 9,740,000 (1.9%)
Distribution of world rice production
Rice an Overview
World Rice Production
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
7. World Rice Production & Consumption
• World rice consumption increased by 40 percent in the last
30 years, from 61.5 kg per capita to 85.9 kg per capita
Three types of consumption models:
Asian model: Average consumption higher than 80 kg/person
PVD subtropical model: Average consumption between 30 and 60
kg/person
West model: Average consumption lower than 10 kg/person
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
8. Distribution of Basmati Rice
World Production of Rice
Basmati Rice
India Produces 75% of
Basmati Rice (only grow in
foot hill of Himalaya)
Domestic
Consumption
(40 %)
Full Grain of
Basmati
Broken of
Basmati
Rice
Exports
(60 %)
Rest of
World
(15%)
USA/UK
(9%)
Middle
East
(76%)
Pakistan Produces 25% of
Basmati Rice
Mostly Exports
most of produce
Other variants of Rice
Rice an Overview
World Rice Production
Pie
Distribution of Basmati
Rice
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
10. Rice Production Trend in India
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
and production in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
Year Production of Rice (Million Tons)
2002 – 03 71.82
2003 – 04 88.53
2004 – 05 83.13
2005 – 06 91.79
2006 – 07 92.76
2007 -2008 96.43
2008 - 2009 99.18
2009 - 2010 89.13
2010 - 2011 96
2011 - 2012 102
Demand for Rice in India is projected at 128 million tones for the year 2015
11. About REI AGRO LTD
• REI Agro Ltd. was established in the year 1994 with a vision to
consolidate fragmented basmati rice industry.
• In a short span REI acquired leadership position in the industry
and contributes 23% of country's basmati rice exports, become a
larges basmati rice processing & marketing Company in the World.
• Currently holds 57% market of basmati rice in MRF & emerged as
No. 1 in domestic market (SE NELSON REPORT).
• Today REI is India's Leading Food Major & listed with Bombay Stock
Exchange (BSE), National Stock Exchange (NSE), London Stock
Exchange and Singapore Stock Exchange.
• Presence across value chain from farm to retail market in both
India & International market.
• Integrated business model with state-of-art technology and
parboiling facilities with a capacity of over 10 Lacs MTPA.
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
12. Continued…
• The state-of-the-art facilities and ISO - conforming quality
initiatives have resulted in superior quality grain at an excellent
value proposition.
• Our high end quality products (various type of Indian origin
Basmati rice) are available in customized convenience packaging
at very economical price through extensive distribution systems
at pan India level.
• Our products accepted and appreciated by all major countries
across the Globe.
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
13. Our Management : Vision & Mission
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
Following strategic policies and by processing through
ultramodern technologies, REI Agro will offer the best quality of
rice globally and consolidate the fragmented basmati market.
Basmati spreads its aroma in every corner of India. It’s the vision
of REI Agro to spread it in every kitchen of the world.
Mission:-
Vision:-
14. Our Offering - Advantage
• Consistent Quality & Supply throughout the Year
The Company has set up the largest and the strongest
procurement network for procurement of basmati paddy
directly from the farmers and enjoys a preferred buyer status
with the farmers on account of the relationships developed
over a period of time.
• Maximum Maturing Period
Basmati is required to be matured for a period of 18 to 24
months before it is consumed. The company has focused on an
integrated model and matures basmati more than any other
company do in the Industry.
• Technologically Advancement and Processing Facility
Our fully integrated rice processing facilities give a
competitive advantage over other Basmati processor. Largest
parboiled rice facilities enables the company to cater the
parboiled rice to the Indian and overseas customers.
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
15. Continue…
• Wide Distribution Network
The company have extensive distribution network in most of
the states of the country and strong presence in overseas.
• Competitive Pricing
By effective utilization of resources and reduce the cost of
production, we offer our value added products to customers in
a vary competitive price.
• 360 Degree Promotional Supports
Having a dedicated marketing team for effective and total
marketing communication support among the target groups.
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
16. “Raindrops are symbol of purity, freshness and nature’s harmony.
Tiny drops of pure water falling from heaven are desired and
cherished equally by people all across the globe. Whatever done,
nothing can replace the joy of purity brought by drops of rain.”
Inspired by the bliss, comes our brand Raindrops basmati rice a
premium package basmati rice. True to its name raindrops basmati
rice is “ Pure rice from pure water”. Cultivated in the foothills of
mount Himalayas, (home of genuine Basmati rice) it is irrigated from
the pure water coming from the melting of ice on Himalayas. These
natural geographic conditions are prime factors behind the unique
characteristics of Raindrops Basmati Rice.
Handpicked crop is processes at our state of the art plant and
presented to you in modern packaging that preserves the pristine
taste.
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
RAINDROPS BASMATI RICE
17. RAINDROPS BASMATI RICE
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice
Production Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation
& distribution
• Premium Aged Basmati Rice with superb Elongation & Tasty
Treat
• Each grain of Raindrops basmati rice is matured to 18 Months
max.
• Length of each grain of Raindrops is perfect and which gives
maximum yields on cooking with fluffy nature.
• Its unique nature of aroma spreads surroundings to all family
members during the cooking.
• Raindrops is a tasty treat for the all type of meals in Indian,
Mughlai and Chinese cuisines.
• The aroma and mouth watering taste has made Raindrops
basmati rice a delicacy to the Indian consumers.
18. Our Offering – Product Mix
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
EAN CODE PRODUCT NAME MRP (s)
8906006665781 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 125 G 10
8906006667891 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 1 KG 202
8906006667976 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 2 KG 404
8906006667983 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 5 KG 1010
8906006667983 RAINDROPS EXTRA LONG GRAIN WHITE BASMATI RICE 5 KG (JAR) 1210
8906006665286 RAINDROPS EXTRA LONG GRAIN ROYALE WHITE BASMATI RICE 1 KG 182
8906006665194 RAINDROPS EXTRA LONG GRAIN ROYALE WHITE BASMATI RICE 5 KG 910
8906006665767 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 125 G 10
8906006664791 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 1 KG 202
8906006664975 CHEFS CCHOICE PUNJAB WHITE TRADITIONAL BASMATI RICE 5 KG 992
8906006665118 RAINDROPS SUPREME BASMATI RICE 1 KG 182
8906006665514 RAINDROPS SUPREME BASMATI RICE 5 KG 910
8906006665101 RAINDROPS SELECT BASMATI RICE 1 KG 162
8906006665507 RAINDROPS ROYAL BASMATI RICE 5 KG 810
8906006665125 RAINDROPS SUPER BASMATI RICE 1 KG 152
8906006665561 RAINDROPS SUPER BASMATI RICE 5 KG 760
8906006665132 RAINDROPS POPULAR BASMATI RICE 1 KG 132
8906006665538 RAINDROPS POPULAR BASMATI RICE 5 KG 660
8906006665149 RAINDROPS ROZANA BASMATI RICE 1 KG 117
8906006665545 RAINDROPS ROZANA BASMATI RICE 5KG 585
8906006665156 RAINDROPS DAILY BASMATI RICE 1 KG 82
8906006665556 RAINDROPS DAILY BASMATI RICE 5 KG 405
8906006665644 RAINDROPS ROZANA BASMATI RICE 10 KG 1170
8906006665651 RAINDROPS DAILY BASMATI RICE 10 KG 795
8906006665675 RAINDROPS MINI MOGRA BASMATI RICE 10 KG 520
19. Our Offering – Promotion Mix
• Scheme and Incentive for Trade.
– Quantity purchased schemes (QPS)
– Target schemes
– Price point schemes
– Co – branding etc.
• Customize Products
– Customize product in consultation with our Rice Expert such as
Kheer Rice, Khichdi Rice, Biryani Rice etc.
• Consumer Offers
– Buy 1 get 2 free Buy 1 get 1 free
– Buy 1 get 1 + free bee Massive Discounts on MRP
• Marketing Support
– Brand Building exercise through ATL/BTL activities.
– Promoters for consumer awareness and sales support
– In Store brand visibility
– Special Display Panels / Boards within the store premises
– Customized Promotion at individual stores
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
20. Our Offering – Other Aspect
• Rates shall be discussed based on the following parameters
– Quality and Product selected
– Ordered Quantity
– Operating prices
– Tax structure of the state
– Location of the delivery
• REI will provide competitive rates and prices shall not be a
constraint for moving ahead for a mutually profitable business
preposition
• Delivery on mutually agreed terms.
Our Approach
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
HORECA
Our Prospective
Customer
Business Tracking
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
21. Our Distribution – Market Segmentation
• Three distribution model has been selected by the
Company:
– Traditional retail distribution system
– Exclusive direct delivery to Modern Retail Accounts
– Specific key Retail, HORECA AND SCO Customers
BRANDED AND BULK BASMATI RICE
General Trade/ETHNIC
TRADE
•Traditional Shops
•Wholesalers
•Moms & Pops store
Modern Trade/MAINSTREAM-
MULTIPLES
•National Chains
•Regional Chains
•Standalones Stores
•CASH N CARRY
HORECA/FOOD
SERVICE
• Hotels
•Restaurant
•Caterers
•QSR(s)
•Institutions etc
Rice an Overview
World Rice Production
Pie
Distribution of World
Production
Per Capita Availability
in India
About Company
Our Management –
Vision & Mission
Product Mix and
Offering
Market segmentation &
distribution
22. Warm Regards,
Keen to associate with your esteemed Organization for a long
term mutually beneficial relationship.
MOBILE NO. 9540948998, EMAIL : DEVENSKHATRI@GMAIL.COM
