Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Seo Mar09 Intnl
1.
2.
3.
4.
5. Search Engine Market Share-International www.searchenginewatch.com www.searchenginecolossus.com http://www.searchenginelinks.co.uk/link-48.html Google’s not the only show I town… Baidu – China Naver – Korea Yandex – Russia Are dominant in their respective countries
14. Social Search Takes Off “ What’s The Best Paint To Use For Living Room Interiors?” “ What’s the best credit card to get for airline points?” ; “What’s the car with the greatest fuel efficiency?”; “How can I cure my acid reflux?” You can either ask the question, or pose an answer – either way, you have the opportunity to interact with the millions who have joined the Answers community. Yahoo! Answers is the first step in this evolution of social search. Visit http://answers.yahoo.com/ - type in a question, and you’ll be amazed at how quickly others on the network come to your aid.
15. Google – ‘Universal Search’ Content retrieved from : Google maps, news, images, You Tube, Blogs, MySpace, video ,etc
Emphasise the importance of a high listing – pointing out how click throughs degrade as we move down the list Point out ‘natural’ and ppc listings
And even if a user doesn’t use Yahoo! Answers, chances are a question they pose in traditional search has already been asked in Yahoo! Answers, and those answers will show up in the algorithmic search results of most search engines. So by posting a question or an answer, you’re not simply interacting with those who use Yahoo! Answers, you’re potentially interacting with anyone who asks that question on the web! While you don’t need to provide expertise to everyone, you can provide it to those looking for it. Join the Answer’s community. _______________________________ Yahoo! Answers is our flagship product centred around the concept of knowledge search, and its had a lot of success. The way that it works is simple. Consumers can come in and type a question. So we don’t behave like today's web search product does; we address information that maybe directly be pertinent to the question that you might have. Existing search is great at finding content that relates to the query that you’ve made, but it doesn’t necessarily get to the context of the question you have. And knowledge search is a great way to tap into a community of users and the knowledge that they might have on a particular subject. So for instance, what’s the best credit card to get for airline points, or what should I expect if I go hiking in Poland?
Search Submit Pro is a unique solution, designed to compliment your Sponsored Search and SEO programs. SSP allows you to manage search in a holistic way and to deliver the right message to the right consumer at the right time. To provide some context around why marketers value the SSP program, I want to start by talking a bit about the search landscape and searcher behavior. Today there are 155 million unique searchers in the U.S. and the population of searchers is growing 28% YOY. As this search activity continues to grow, these searches are also becoming more complex. In 1998 an avg query was made of 1 ½ words. Today, 57% of all queries are made up of three or more words. The explosion of search and searcher sophistication really highlights the need for having the right tools in your arsenal to target the right consumers.
Your copy writing in paid search is very important.
Links on other sites will lead visitors to you, hence in its own right it is an important aspect of online marketing leading potential customers directly to your site. Obviously the more links the more different ways leading to your site. Over and above this it is an important part of search marketing, since the more links you have the more important you are in the eyes of the search engines and the higher up in the rankings you will appear ( we’ll qualify this in more detail as we move through)
There are many different ways to develop external links. The important point is to have a plan which we can use to develop our ongoing approach to link building. As we move through, particularly the practical exercises later, you will begin to put your own plans for successful link development in place.
In the example here a keyphrase on the site is ‘technical translation’ so ideally the incoming link should include ‘technical translation’ in the hyperlink text. This is optimal for SEO and where we have control (for example when sending details to a reciprocal linking partner) we should ensure this is the case. Of course we do not always have this control – many directories dictate the form of the link.
A good example of a directory for European Businesses – 500,000 businesses in 27 languages.
Isedb.com is a directory of directories. You’ll get to study this is in practical exercises
In the practical exercise you will download the Google toolbar which will allow you to determine the Page Rank of every site you visit. You will also check your own. This indicator (shown above) is just that, an indicator. Increasingly people are reporting that its accuracy is suspect and that Google may be intentionally giving out inaccurate PRs so its more difficult for people to fathom its algorithm. However it remains an important indicator for most sites but care must be taken not to consider it as absolutely accurate.
Blogger – now owned by Google was the original, and still one of the largest, Blog sites where you can easily set up your own blog.
There are many PR directories which you will search for in the practical session. A great way to submit you news stories and at the same time drop your website link (on high Page Rank sites)
Forums are another way we can drop our links around. They are quite formal so observing etiquette and being not too commercially motivated is the key. Google Groups is a main directory of newsgroups you could participate in
Emphasise the importance of a high listing – pointing out how click throughs degrade as we move down the list Point out ‘natural’ and ppc listings