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To the next level
Tech Startup Day / September 19, 2013 / Brussels
19-9-2013 / © FORTE / P 1startups.be
To the next level
 What’s your next level?
> No revenue yet
> First revenue
> Mature revenue
> Huuuuuuuge revenue
19-9-2013 / © FORTE / P 2startups.be
To the next level
 Needed
> …
> The right vision
> The right money
19-9-2013 / © FORTE / P 3startups.be
The right money
 Clients  no refund
 Investors  30% return / year
 Subsidies  co-funding required
19-9-2013 / © FORTE / P 4startups.be
The right money
 Create revenue “layers”
> Recurring revenue
> Repetitive revenue
> One-time revenue
19-9-2013 / © FORTE / P 5startups.be
The right money
19-9-2013 / © FORTE / P 6
€
t
Customer acquisition cost >> Short-term revenue
turnover
margin
startups.be
The right money
19-9-2013 / © FORTE / P 7
€
t
Customer acquisition cost << Long-term revenue
turnover
margin
startups.be
The right money
 Repetitive business
> Customer Satisfaction
> Customer-perceived Customer Value
 Recurrent business
> Legal or Technical Lock-in
> Customer-perceived Customer Value
19-9-2013 / © FORTE / P 8startups.be
The right money
 Customer Value
> Added-value for the (business of the) client
19-9-2013 / © FORTE / P 9startups.be
The right money
19-9-2013 / © FORTE / P 10startups.be
The right money
 Customer Value
> Added-value for the (business of the) client
 Customer-perceived
> Promise it – Do it – Get it confirmed
19-9-2013 / © FORTE / P 11startups.be
The right money
19-9-2013 / © FORTE / P 12startups.be
The right money
19-9-2013 / © FORTE / P 13startups.be
To the next level
 Needed
> …
> The right vision
> The right money
19-9-2013 / © FORTE / P 14startups.be
The right vision
19-9-2013 / © FORTE / P 15
Daily Practice
startups.be
The right vision
19-9-2013 / © FORTE / P 16
BoD
ExCo
Strategic Intent
Daily Practice
startups.be
The right vision
19-9-2013 / © FORTE / P 17
BoD
ExCo
Strategic Intent
startups.be
The right vision
19-9-2013 / © FORTE / P 18
BoD
ExCo
Keeping profit,
processes, people,
clients, planet, …
balanced
? ? ? ? ? ? ?
startups.be
The right vision
19-9-2013 / © FORTE / P 19
BoD
ExCo
Increase shareholder
value!
Take the money
and run!
startups.be
The right vision
19-9-2013 / © FORTE / P 20
BoD
ExCo
Add value to the
business of clients!
Add value to the
business of clients!
startups.be
The right vision
19-9-2013 / © FORTE / P 21
Steadily increasing
shareholder value
Motivated partners
& collaborators
Value for clients
Durable
processes
startups.be
The right vision
19-9-2013 / © FORTE / P 22startups.be
To the next level
 Needed
> …
> The right vision
> The right money
19-9-2013 / © FORTE / P 23startups.be
Success !
 Jan Lagast
Senior Advisor
+32 9 244 76 76
jan.lagast@forte.eu
 www.forte.eu
19-9-2013 / © FORTE / P 24startups.be

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What tech startups need to get to the next level

  • 1. To the next level Tech Startup Day / September 19, 2013 / Brussels 19-9-2013 / © FORTE / P 1startups.be
  • 2. To the next level  What’s your next level? > No revenue yet > First revenue > Mature revenue > Huuuuuuuge revenue 19-9-2013 / © FORTE / P 2startups.be
  • 3. To the next level  Needed > … > The right vision > The right money 19-9-2013 / © FORTE / P 3startups.be
  • 4. The right money  Clients  no refund  Investors  30% return / year  Subsidies  co-funding required 19-9-2013 / © FORTE / P 4startups.be
  • 5. The right money  Create revenue “layers” > Recurring revenue > Repetitive revenue > One-time revenue 19-9-2013 / © FORTE / P 5startups.be
  • 6. The right money 19-9-2013 / © FORTE / P 6 € t Customer acquisition cost >> Short-term revenue turnover margin startups.be
  • 7. The right money 19-9-2013 / © FORTE / P 7 € t Customer acquisition cost << Long-term revenue turnover margin startups.be
  • 8. The right money  Repetitive business > Customer Satisfaction > Customer-perceived Customer Value  Recurrent business > Legal or Technical Lock-in > Customer-perceived Customer Value 19-9-2013 / © FORTE / P 8startups.be
  • 9. The right money  Customer Value > Added-value for the (business of the) client 19-9-2013 / © FORTE / P 9startups.be
  • 10. The right money 19-9-2013 / © FORTE / P 10startups.be
  • 11. The right money  Customer Value > Added-value for the (business of the) client  Customer-perceived > Promise it – Do it – Get it confirmed 19-9-2013 / © FORTE / P 11startups.be
  • 12. The right money 19-9-2013 / © FORTE / P 12startups.be
  • 13. The right money 19-9-2013 / © FORTE / P 13startups.be
  • 14. To the next level  Needed > … > The right vision > The right money 19-9-2013 / © FORTE / P 14startups.be
  • 15. The right vision 19-9-2013 / © FORTE / P 15 Daily Practice startups.be
  • 16. The right vision 19-9-2013 / © FORTE / P 16 BoD ExCo Strategic Intent Daily Practice startups.be
  • 17. The right vision 19-9-2013 / © FORTE / P 17 BoD ExCo Strategic Intent startups.be
  • 18. The right vision 19-9-2013 / © FORTE / P 18 BoD ExCo Keeping profit, processes, people, clients, planet, … balanced ? ? ? ? ? ? ? startups.be
  • 19. The right vision 19-9-2013 / © FORTE / P 19 BoD ExCo Increase shareholder value! Take the money and run! startups.be
  • 20. The right vision 19-9-2013 / © FORTE / P 20 BoD ExCo Add value to the business of clients! Add value to the business of clients! startups.be
  • 21. The right vision 19-9-2013 / © FORTE / P 21 Steadily increasing shareholder value Motivated partners & collaborators Value for clients Durable processes startups.be
  • 22. The right vision 19-9-2013 / © FORTE / P 22startups.be
  • 23. To the next level  Needed > … > The right vision > The right money 19-9-2013 / © FORTE / P 23startups.be
  • 24. Success !  Jan Lagast Senior Advisor +32 9 244 76 76 jan.lagast@forte.eu  www.forte.eu 19-9-2013 / © FORTE / P 24startups.be