Your 2017 Social Media Strategy Starts Here
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Your 2017 Social Media Strategy ; Plan, Engage, Advertise, Go Live, Analyse.
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Your 2017 Social Media Strategy Starts Here
- 2. YOUR 2017 SOCIAL MEDIA STRATEGY STARTS HERE japie swanepoel @japies
- 4. programme
- 5. programme ★ social media 2017
- 6. programme ★ social media 2017 ★ plan
- 7. programme ★ social media 2017 ★ plan ★ engage
- 8. programme ★ social media 2017 ★ plan ★ engage ★ advertise
- 9. programme ★ social media 2017 ★ plan ★ engage ★ advertise ★ go LIVE
- 10. programme ★ social media 2017 ★ plan ★ engage ★ advertise ★ go LIVE ★ analyse
- 11. programme ★ social media 2017 ★ plan ★ engage ★ advertise ★ go LIVE ★ analyse ★ Q & A
- 30. SM: 12 KEY PRINCIPLES
- 31. SM: 12 KEY PRINCIPLES • Content
- 32. SM: 12 KEY PRINCIPLES • Content • Conversation
- 33. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy
- 34. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy
- 35. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond
- 36. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current
- 37. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant
- 38. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge
- 39. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures
- 40. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures • Original
- 41. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures • Original • Consistent
- 42. SM: 12 KEY PRINCIPLES • Content • Conversation • Strategy • Policy • Respond • Current • Relevant • Acknowledge • Pictures • Original • Consistent • Analyse
- 46. what do you wish to accomplish?
- 47. PROMOTE, what do you wish to accomplish?
- 48. PROMOTE, SELL, what do you wish to accomplish?
- 49. PROMOTE, SELL, CRM, what do you wish to accomplish?
- 50. PROMOTE, SELL, CRM, MARKETING, what do you wish to accomplish?
- 51. PROMOTE, SELL, CRM, MARKETING, NEWS, what do you wish to accomplish?
- 52. PROMOTE, SELL, CRM, MARKETING, NEWS, RECRUIT, what do you wish to accomplish?
- 53. YOU NEED A PLAN
- 54. YOU NEED A PLANfor each objective, on each social media platform
- 55. monthly social media content calendar
- 56. YOUR SOCIAL MEDIA PLAN
- 57. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish
- 58. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise
- 59. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme?
- 60. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy
- 61. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar
- 62. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text
- 63. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text images
- 64. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text images links
- 65. YOUR SOCIAL MEDIA PLAN decide what you wish to accomplish decide which platforms to utilise do you have a theme? make sure the plan is in line with the overall comms strategy draw up a monthly content calendar text images links partners, associates,service providers, community
- 68. post
- 69. post @mention
- 77. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 78. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 79. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 80. SO, WHAT IS THIS ENGAGEMENT STUFF ALL ABOUT?
- 88. WHAT ENGAGEMENT IS…NOT! @japies #k7socialmedia number of web visits number of email subscribers
- 89. WHAT ENGAGEMENT IS…NOT! @japies #k7socialmedia number of followers number of web visits number of email subscribers
- 90. WHAT ENGAGEMENT IS…NOT! @japies #k7socialmedia total page likes number of followers number of web visits number of email subscribers
- 96. 1million views 12,000 shares 9,000 comments
- 97. 1million views 12,000 shares 9,000 comments
- 98. 1million views 12,000 shares 9,000 comments
- 99. 1million views 12,000 shares 9,000 comments
- 100. SO WHY IS ENGAGEMENT SO IMPORTANT?
- 101. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media?
- 102. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community?
- 103. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns?
- 104. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community?
- 105. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news.
- 106. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction
- 107. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction
- 108. SO WHY IS ENGAGEMENT SO IMPORTANT? ▸ what do you wish to achieve with your social media? ▸ create a community? ▸ create awareness: news, events, messages, campaigns? ▸ communicate with your existing fans, followers, community? ▸ Print, TV, radio, outdoor can create awareness, excitement, news. ▸ Only SM can generate a CONVERSATION: 2-way interaction ▸ every action you take should be aimed at interaction ▸ likes, shares, comments, views, retweets, regrammes.
- 109. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
- 110. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging!
- 111. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans
- 112. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places
- 113. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places your offer / message is not appealing enough
- 114. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING? your content is not engaging! your fans aren’t REALLY your fans you’re hanging out in the wrong places your offer / message is not appealing enough you are not relevant
- 115. 10 TIPS FOR UPPING YOUR ENGAGEMENT
- 116. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse
- 117. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers
- 118. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events
- 119. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers
- 120. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be
- 121. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant
- 122. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy
- 123. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan
- 124. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content
- 125. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content 10.create content that begs engagement!
- 126. 10 TIPS FOR UPPING YOUR ENGAGEMENT 1.review & analyse 2.interact with influencers 3.create events 4.manage / purge followers 5.be where you must be 6.stay relevant 7.content strategy 8.action plan 9.be critical about content 10.create content that begs engagement! Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
- 127. ADVERTISE
- 133. SM ADS ESSENTIALS
- 134. SM ADS ESSENTIALS decide what you wish to accomplish:
- 135. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views
- 136. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform
- 137. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site
- 138. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise
- 139. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise identify target market demographics: age, gender, location, existing followers?
- 140. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise identify target market demographics: age, gender, location, existing followers? budget: daily, monthly, total campaign
- 141. SM ADS ESSENTIALS decide what you wish to accomplish: more likes, followers, views promote a specific campaign on the platform promote a web site decide which platforms to utilise identify target market demographics: age, gender, location, existing followers? budget: daily, monthly, total campaign measure: analytics on the platform, web site, short links
- 142. TWITTER
- 143. TWITTER
- 144. TWITTER
- 145. TWITTER
- 154. INSTAGRAM ADS
- 155. INSTAGRAM ADS
- 156. INSTAGRAM ADS
- 158. BE WHERE THE ACTION IS!
- 159. BE WHERE THE ACTION IS! sponsored events
- 160. BE WHERE THE ACTION IS! sponsored events launches
- 161. BE WHERE THE ACTION IS! sponsored events launches conferences
- 162. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies
- 163. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a #
- 164. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag
- 165. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction
- 166. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction @japies
- 167. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction @japies live video
- 168. BE WHERE THE ACTION IS! sponsored events launches conferences functions: awards ceremonies assign a # send some-one to do instagram posts, tweet, FB posts, retweet, tag incentivise interaction @japies live video
- 176. do,review, adjust, do better
- 177. do,review, adjust, do better
- 178. do,review, adjust, do better
- 179. do,review, adjust, do better
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