Social media trends and challenges mace 11 oct 2010

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japie swanepoel

Presentation at the MACE 2010 conference, 11 October, Emperors Palace.

Formation

Social Media Trends
&
Challenges
11 October 2010
japie swanepoel

About your reputation...( and the
institution’s)

Now start managing
the external factors
• ﬁnd your detractors and “fans”

Now start managing
the external factors
• ﬁnd your detractors and “fans”
• learn about them

Now start managing
the external factors
• ﬁnd your detractors and “fans”
• learn about them
• engage with them

Now start managing
the external factors
• ﬁnd your detractors and “fans”
• learn about them
• engage with them
• TAKE CHARGE OF YOUR ONLINE
REPUTATION

My challenge to you:
• do a proper ORM audit

My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes

My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
• put a SM policy in place

My challenge to you:
• do a proper ORM audit
• review your SM strategy and expected
outcomes
• put a SM policy in place
• utilise mobi, widgets, podcasting

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Social media trends and challenges mace 11 oct 2010

1. Social Media Trends & Challenges 11 October 2010 japie swanepoel

10.

11.

12.

13.

14. so what?

15. listen to me!

16.

17.

18.

19. About your reputation...( and the institution’s)

20. About your reputation...( and the institution’s)

21. About your reputation...( and the institution’s)

22. About your reputation...( and the institution’s)

23. About your reputation...( and the institution’s)

24.

25.

26.

27. Now start managing the external factors

28. Now start managing the external factors • ﬁnd your detractors and “fans”

29. Now start managing the external factors • ﬁnd your detractors and “fans” • learn about them

30. Now start managing the external factors • ﬁnd your detractors and “fans” • learn about them • engage with them

31. Now start managing the external factors • ﬁnd your detractors and “fans” • learn about them • engage with them • TAKE CHARGE OF YOUR ONLINE REPUTATION

32. Social Media Policy

33. Social Media Policy

34.

35.

36.

37.

38.

39.

40. Mobisites

41.

42. Widgets

43. My challenge to you:

44. My challenge to you: • do a proper ORM audit

45. My challenge to you: • do a proper ORM audit • review your SM strategy and expected outcomes

46. My challenge to you: • do a proper ORM audit • review your SM strategy and expected outcomes • put a SM policy in place

47. My challenge to you: • do a proper ORM audit • review your SM strategy and expected outcomes • put a SM policy in place • utilise mobi, widgets, podcasting

Social media trends and challenges mace 11 oct 2010

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Social media trends and challenges mace 11 oct 2010