Review of VAS developer Locatrix Communications, Mark White, TADSummit 12-13 November 2014, Istanbul Turkey.

1. Locatrix Communications
mark@locatrix.com
+61 4 3890 0880
@mark_locatrix

2. Locatrix Communications
• Developer of carrier-grade VAS,
web solutions & mobile apps
• 10+ years experience in mobile
services & solutions
• Expertise in location-based services
• Experienced SaaS solution delivery

3. Locatrix Solution Portfolio
• Mobile location-based VAS since 2006 for Telstra
• Facebook Apps for Carriers (Telstra, Boost)
• Media/content library - purchase in Facebook, operator billing
• Prepaid customer care, recharge, credit sharing & call history
• Australia’s largest-ever location-based game (Virgin Mobile)
• Mobile feedback & survey solution (mPoll.me)
• Projects for NBC/Universal, Ericsson, Telecom Italia & others
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4. mPoll.me Mobile framework
• mPoll.me is a customer feedback service
• Developed by Locatrix
• Uses SMS as delivery mechanism
• mPoll.me Mobile Framework (alpha)
• Uses mobile messaging instead…..
• Available for iOS & Android
• Custom API Integration
• Fully Customisable
• Available soon for Beta testing
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5. Blurtl - Facebook Audio Updates
Built: January 2011 (Telstra campaign)
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http://www.youtube.com/watch?v=O9YB52wOFnU

6. 6
https://vimeo.com/108973455

7. Results for Virgin Mobile
• Successful rebranding campaign
• Bronze award at Cannes Lions (2014)
Results for Locatrix
• Successful deployment of our game
platform solution
• Proved our unique mobile game
mechanics capabilities
• Know-how to scale to 50,000 active users
and beyond
• Experience inspired even more
enhancements to the platform
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8. Locatrix Communications
mark@locatrix.com
+61 4 3890 0880
@mark_locatrix