The American Dream on the Couch and the Obama Effect The bulk of this work was commissioned by an agency who asked to explore the cultural dynamics of the American Dream for a major US client. Although we cannot present the commercially viable concepts that we developed from this analysis, we are pleased to share with you some of the analytical framework that we used in order to make sense of the American Dream. Find out more about more our work in the US, UK and the rest of the world at www.semiotics.co.uk All images herein remain the copyright of their respective owners.