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Music Presentation

•
•
J
jardac
BusinessEntertainment & Humor
1 of 26
Once upon a time When the wind blows…
The Oncoming Storm 20% decline in 2007 CD sales Industry to half in size 1 billion illegal songs traded per month Big artists leaving labels
The Industry Reaction Too big to comprehend
"What's the worst that could happen??!"
"The high risk part of the music business is the marketing of a record" Jeremy Lascelles CEO Chrysalis
[object Object],[object Object],[object Object],[object Object],[object Object],The music ind ustry today
Music still resonates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Its what they do with it that’s changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: brandamp/millward brown ‘bands & brands’ study 2007
Consumers listen to music on an average of 5 to 6 devices
Mantra: “Direct to consumer” How to make it pay??
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
 
 
Magazines ‘releasing’ singles…
Newspapers ‘releasing’ albums…
And next up…
And now the bands are getting creative…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Figures from Commscores* Figures from BBC band interview**
[object Object]
 
 
How Business Is Transforming… 2. Driving Content: 3. Shaping Brands: 1. Shifting Comms: 70% Going Online 69% Reading Newspapers 56% Listening to Radio 68% Watching TV % Who Use Other media When utilizing: Simultaneous media usage Source: BIGresearch, 2007 ‘ The largest producer of cameras is now…Nokia’
It couldn’t happen here? KANGAROO

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Music Presentation

Editor's Notes

  1. History of Music Industry: Vinyl Era to CD’s