1. CLIENT SUCCESS STORYHEWLETT PACKARD EMEA RETAIL STORE-IN-STORE MARKETING PERFORMANCE MANAGEMENT

3. Right products? Available?

4. What stores are performing?

7. Determine the drivers

10. Process the data

13. Decide

15. CLIENT BENEFITS Cross-selling increased threefold In-Store staff incentive Accessories availability improved Up-selling: Average Unit Price increased Staff focused on high-end products Price erosion successfully addressed Global investment increased Increased regional budget significantly Optimized investment vs. store location Fact-based decision making

16. MANAGE YOUR MARKETING PERFORMANCE WITH JAREE CONTACT CHRISTOPHE MEILI +41 43 300 53 64 christophe.meili@jaree.com http://www.jaree.com JAREE AG VOGELSANGSTRASSE 48 8006 ZURICH SWITZERLAND Street View