Jarrod Dambro SEM Seminar 1.14.10
15 Jan 2010•0 j'aime•432 vues
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Jarrod Dambro SEM Seminar 1.14.10
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- 7. How Does A Search Engine Really Work?
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- 9. The Google Results Page
- 10. The Yahoo! Results Page
- 11. Where is the first place people will go online to find out more about a product, service, or company?? Search Engine 63.9% Know Manufacturer of the product 18.9% Portal For The Industry 6.6% Independent Consumer Review Site 5.3% E-Commerce Site That Sells The Product 3.1% Other 2.2%
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- 15. What Is SEM??
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- 19. Let’s Talk PPC
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- 22. Let’s Talk SEO
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- 25. Content Is King
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- 29. Its All In The Numbers Analytics
- 30. Keyword & Campaign Comparison
- 31. Google Analytics
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- 34. Social Media
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Notes de l'éditeur
- Tell Joke Introduction about yourself and Brand Labs and how it was started as a manufacturing company then moved into online marketing and design agency Q: Why are we here today Q:
- SEEING HOW THIS IS SO NEW?
- THINK ABOUT THE FUNCITONALITY ON HOW TO PURCHASE OR RFQ TO YOUR SITE ANALYTICS: THINK ABOUT HOW MANY PEOPLE ON A DAILY BASIS ARE COMING TO YOUR SITE THING ABOUT HOW LONG THEY ARE STAYING ON YOUR SITE THING ABOUT WHAT PRODUCTS AND SERVICES ARE THEY MOST INTERESTED IN? THINK ABOUT WHAT THAT DESIGN SAYS ABOUT YOU AND YOUR COMPANY
- PEOPLE CAN MAKE A CASE ON WHY THIS ISNT SO BUT I CAN MAKE THE CASE THAT IT IS
- 1. Increase Your Credibility: A well designed, structured, and crafted website makes a powerful statement about your company. It informs your clients, competition, and potential customers that your business is up to speed technologically and you encourage visitors to come experience: Who you are, what you do, and most importantly why you’re a better alternative. 2. Always Open for Business: The door is always open to your website to allow your clients to research your company leisurely and in the comfort of their own computer. Whether they’re looking through your portfolio, or reading client testimonials your website offers a perfect opportunity to win over potential customers without any pressure to them. 3. Sales on Auto-Pilot: With your website always open you never know who might be dropping in for a peak. By having your website acting as a constant sales tool it can overwhelmingly increase the number of quality leads by answering all the right questions. You control the information and material faced in front of the customer and can provide a creative and informative presentation that can be accessed at anytime. 4. Boost your Brand Identity: Build a robust image for your business to create a visual essence that identifies with your marketing, advertising, and print material. It is the perfect opportunity to reveal the professionalism within the core elements of your business. 5. Traffic, Traffic, and more Traffic: Your product or service has the opportunity to sky rocket with the help of Search Engine Optimization (SEO). Being at the first page of Google under your specified keywords can enormously boost your incoming traffic which will ultimately lead to more sales. Whether you are looking to dominate your local market or get aggressive globally, your business has no boundaries.
- There is a trust factor that goes into being relevant on the searhc reuslts
- THE SAME APPLIES TO ALL OF YOU OR YOU WOULDN’T BE HERE
- SEM: SEO + PPC Graph
- RFQ, SUBMISSION FORM,
- WE WILL TALK ABOUT SEM FIRST THEN GO INTO SITE DESIGN AND FUNCTINOALITY IN A BIT
- The PPC model is based on a bidding process where the advertising party bids on a keyword or string of unique keywords.
- Immediacy If it's fast ROI you're looking for, then PPC is where it's at. PPC is particularly fantastic for seasonal and time sensitive promotions. Testing PPC allows you to track the effectiveness of your marketing message or test a new product; multivariate testing helps illuminate how well an ad is received by the market place. Regulate Traffic Volume - Sales pipeline empty? Use PPC to push traffic. - Overloaded? Pause campaigns or cut back on spending. - Have a limited sales season? Saturate the market while demand is high. Targeting Targeting is another great benefit of PPC. If you're involved in regional marketing, you can run tightly focused campaigns; the platform allows you to get in front of your target where and when you need to. PPC Targeting Advantages - Control over placement on the search engine results pages (SERPs) - Enhanced control over titles and descriptions - Control over landing page/message - Control marketing spend and reach
- SEO IS MAKING YOU THE AUTHORITATIVE OPTION IN YOUR INDUSTRY
- Q: SHOW OF HANDS-HOW MANY PEOPLE HAVE SOME SORT OF ANALTICS INSTALLED THEIR BACK END OF THEIR CURRENT SITE? You know a lot of times when I speak to my clients they say I have it but I don’t look at it C: Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort. C: Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
- PARTIAL TO GOOGLE SEEING HOW WE ARE ONLY 1 OF 34 COMPANIES IN THE ENTIRE US THAT ARE GOOGLE ANALYTICS CERTIFIED CONSULTANTS
- PUSH::Most traditional offline advertising efforts (magazine, billboard, newspaper, tv, classifieds, etc) as well as online banners ads and email broadcasts are considered push marketing. PULL: Prime examples of pull advertising are search engine optimization, cost per click search engines, directory listings, yellow page ads, and shopping portals such as mySimon and DealTime.
- Reiteration
- 8% of fortune 500 companies were using social media in 07 and 45% in 09
- Who better to tell you how to create or improve your products and services than your customers? Cool, huh?
- WITH THE SPEED OF SEARCH AND HOW FAST THINGS ARE CHANGING ITS CRITICAL TO HAVE SOMEONE IN THE INDUSTRY BETTER ROI WITH AN AGENCY
- Reiteration