3. Guide : Get a 4-day listing of all programmes on television. You can also set reminders for your favourite programmes.
4. -384175873125Parental Control : Regulate what your children watch on your television by locking movies based on the ratings provided by the channel or by locking the entire channel.
19. Product-Oriented Definitions: the product oriented approach focuses on the features in herent in the product itself and on the effects these features are likely to have on consumers usage patterns. There are three types of product innovation:
20. -414020717550*Consumer behavior by Schiffman and KanuckA continuous innovation for the Tata sky is that they have modified the product features rather than discovering them. The various features are 150 channels, providing live telecast of various holy places, on demand movies, etc.
21. A dynamic continuous innovation is more disruptive than continuous innovation but still does not alter established behavior patterns. If we take Tata Sky then there are continuous innovation i.e. paying the monthly bill through the credit card from Tata sky site, recording Live telecast for 48 hours and switch to other channels, activating different facilities like matrimony, games, sports, etc.
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23. An Adopter category involves a classification scheme that indicates where a consumer stands in relation to other consumers in terms of time. The five adopter categories are:
24. Innovators: these people are high N.C., Highly verbalizes, highly inner directed and detached. Very eager to try new ideas. Not only Tata sky but also with any product these are the people who try the product and recommend.
25. Early Adopters: these people are also verbalize, other directed, high N.C., and according to CAD theory they are aggressive. Early adopters are integrated into local system (opinions are socially accepted).
26. Early majority adopt new idea just prior to the average time. These people do not take risks, visualize to high degree and low N.C.
![Introduction About Company Started in 2004, Tata Sky is an 80:20 JV between the TATA Group and STAR. Tata Sky offer Indian viewers a world-class television viewing experience through its satellite television service. The TATA Group is one of India’s largest and most respected business companies. It includes diversified businesses in sectors such as materials, engineering, services, energy, information systems & communications, consumer products and chemicals. The Group and its enterprises have been dedicated and unique in their loyalty to business ethics and their commitment to corporate social responsibility. This is a heritage that has earned the Group the trust of many millions of stakeholders in measure few business houses anywhere in the world can match. STAR is a leading media and entertainment company in Asia. STAR’s parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia. Revolutionizing TV Viewing ,[object Object]](https://image.slidesharecdn.com/tatasky-090714121559-phpapp01/85/Tata-Sky-1-320.jpg)
