1. Presentation on Industrial Training at Bhogal Cycles Presented by: Jasdeep Kaur MBA -IB

2. History of bicycles First bicycle in 18th century by German Baron Karl Drais Made of wood and had no pedals. Known as running machine.

3. Introduction to Bicycle Industry in India

4. Current position Annual production of 12 million bicycles Second largest bicycle manufacturer after China Exports worth Rs 150 Crore annually

5. Major players of bicycle Indian Hero Avon Atlas TI Foreign China Thailand

6. Introduction to Bhogal group

8. Started on 1st January 1938 by late S. Karam Singh Bhogal

10. Bhogal Cryotech

11. Bhogal Pvt. Ltd

12. Bhogal Export

13. Bhogal Cycle

14. Bhogal Hobby Tech

16. Vision of group To evolve our resources both intellectual as well as infrastructural, to cater to the requirements of the customer's by providing them high quality products and prompt services.

18. Fancy cycle

19. Kick cycle

22. Healthy relation between management & workers.

23. Benefit of location of unit.

24. Major strong point is quality and delivering goods at time.

25. Full modernization of production unit.

27. Economies cannot be earned.

30. Various brands in market.

32. PIKA CADIS

33. Food vending cart Advertisement carts

34. Tricik cart Generic cart

35. Title “A study on dealer’s opinion regarding customer’s buying behavior of bicycle in Ludhiana and Jalandhar city.”

36. Research objectives To know the dealer’s opinion regarding the preference of customer's while buying bicycle. To study the reasons of purchasing bicycle for different age groups. To know the promotional schemes which will help in increasing the sale of bicycle.

38. The secondary data of this research has been collected from various journals, articles, annual reports.Universe- All the dealer's of the world who are dealing in bicycles. Population- All the dealer's in Ludhiana and Jalandhar who are dealing in bicycles are considered as population.

41. 4. Best efforts were made to consider all important variables of the study, chances of some of the variable not appearing in the study are not ruled out. 5. Many of the respondents were busy in their work so they have not given proper time to answer the questions .Some may have given false information while answering question.

42. 6. The comparison between Ludhiana and Jalandhar dealer's has been done on percentage basis as the Jalandhar respondents are only 8 in number. So this analysis may not give true picture .7.Selected sample may or may not be considered as the true representative of whole population. Only 26 dealer’s have been taken as sample which is not enough.

43. Data analysis and interpretation

44. 6.1) Time duration of dealer's Fig. 6.1(i) N=8 Fig.6.1(ii) N=18

47. Table 6.2c) Correlation between dealer's of Ludhiana and Jalandhar in terms of their sale

48. 6.3a)Ranking for Indian bicycle companies according to their sale Fig. 6.3a (i) N = 8 Fig. 6.3a (ii) N = 18

49. Table 6.3(iii) Correlation between dealer's of Ludhiana and Jalandhar in terms of company rank in market

50. 6.3b)Ranks of foreign bicycle countries according to their sale Table 6.3b (i) N = 1 Jalandhar Table 6.3b (ii) N = 2 Ludhiana

51. Fig 6.4(i) Dealer’s opinion regarding customer's preference while purchasing bicycle N= 8

52. Fig 6.4(ii) Dealer’s opinion regarding customer's preference while purchasing bicycle N= 18

53. Table 6.4(iii) Correlation between opinion of dealer's regarding customer's preference while purchasing bicycle

54. Table 6.5(i) Reason of purchasing bicycle as per different age group in JalandharSample size (n) = 8

55. Table 6.5(ii) Reasons of purchasing bicycle as per different age group in Ludhiana N=18

56. 6.6)Sale promotional schemes given by companies to bicycle dealer's Fig.6.6 (i) N= 8 Fig. 6.6(ii) N= 18

58. 6.8)Dealer's opinions for affect on sale by more no. of shops at one place Fig. 6.8 (i) N= 8 Fig. 6.8 (ii) N= 18

60. Findings and suggestions Hero is having the maximum sale in Ludhiana and Jalandhar. There is very less scope of foreign bicycles and only Chinese bicycles are found in Ludhiana as people do not prefer foreign bicycles much. According to dealer's Chinese bicycles are being sold here by the name tag of Hero.

61. 4. Dealer's are unhappy from bicycle companies in Jalandhar as they are not given incentives. 5. The companies should give incentives to dealer's and increase profit margin. 6. Bhogal cycle needs to create its own dealer network and advertise its products so as to create market for them especially in Jalandhar as almost no one is aware of it there.

62. THANK YOU