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Employer Branding Presentation
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Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees. Employer Branding: 1- What Is It? 2- How To Develop An Employer Brand 3- Enhancing An Employer Brand From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Jason BahamundiSuivre
Account Executive - Recruitment Marketing Specialist à DMNmediaPublicité
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Employer Branding Presentation
- Employer Branding Presented by: Jason Bahamundi January 14, 2016
- About Me • DMNmedia is the marketing solutions group for The Dallas Morning News • Account Executive for DMNmedia specializing in Recruitment Marketing • Endurance Athlete – Blogger at Cook Train Eat Race – Brand Ambassador for FlapJacked 2
- What I’ll Cover • Definition of Employer Branding • How To Develop An Employer Brand • Enhancing An Employer Brand 3
- Who Is This? 4
- How About This Company? 5
- Can You Identify This Company? 6
- 7 What Does This Logo Stand-For?
- Definition Of Employer Branding • Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. • Employer brand is "the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders). 8
- How To Develop An Employer Brand • It starts within the company and expands to the outside world via employees with a consistent and continuously shaped message. • Is there an Encompass recruitment tagline or vision statement that each candidate hears upon the first contact all the way through to hire? • Ways To Develop – Tagline – Email Signature – Content Marketing • Social Media • Video – Marketing Materials • Direct Mail • Flyers • Promotional Items 9
- How Do You Enhance Your Employer Brand? • Who Are The Leaders Of The Company – How do they lead? What is their style? • Values & Beliefs – How does the company impact their clients’ lives? • Current Employees ‘On Display’ – Who will a candidate be working with? • Unique Value Proposition – Why should they work for the company? – How will this UVP affect them AND their social circle? • Fun Factor – How does the company create team chemistry? Example> Top 100 Picture on DallasNews.com 10
- Thank You! 11 Jason Bahamundi Account Executive 214.977.7859 | office 214.356.6656 | mobile jbahamundi@dmnmedia.com LinkedIn
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