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Connected car slides

  1. Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF- DRIVING CARS. What are Connected Cars? Cars equipped with Internet access offering a connection to an external network and providing various value-added benefits to the driver and passengers. Brief Overview of the Technology • Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and LTE (4G). • Intelligent architecture based on Intelligent Transport Systems (ITS). • Disruptive innovation through independent developers (colonizers). • Cloud-based structure. • Mobile and fixed digital technology available in a single device. Current and Expected Benefits • Access to applications through the car screen. • Enjoy the overall market of digital technological advances. • New and safer driving experience with the self-driven car. Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.
  2. Connected Cars – Early Years & the Present Early Years • Karl Benz and Daimler created the first cars in 1885 and 1886; these were just basic cars “No frills, no thrills”. • First connected cars focused on navigation (GPS), emergency assistance (e.g., OnStar) and basic smartphone integration. The Present “Drivers are demanding their cars keep them constantly connected like a smartphone on wheels.” Next generation of connected cars: • Mercedes-Benz F015 - self driving and can be navigated through gesture and eye- tracking. • Ford - SYNC 3 in-car infotainment allows a driver to take calls, control music and interact with their phone's apps with steering wheel controls using voice commands. • Tesla Model S - Internet-enabling technology. Sources: Keith Noughton on Bloomberg Business “Connected Cars Overtake Video Games at Electric Show;; Do You Remember …the future By JD Hancock / Fatima Vital; .
  3. The Future There are endless possibilities to what a connected car can do for you. It can recognize your interests and suggest destinations, it can find you parking spaces, it can inform you of the closest gas station; it can show you store sales location and of course take you there by driving itself. Short Term Opportunities • Maintenance: Real time report and offers of personalized services. • Insurance: Rates and packages based on driving behaviors. • Infotainment: Apps, social media, on-line shopping, entertainment from your car panel. Opportunities Under Development • Vehicle to Vehicle communication- Self driving vehicle , accident prevention • Connected Home and Connected Vehicle- Control home devices from your car Sources:Parks Associates, Zdnet
  4. Commercialization starts now! Internet of Things to be used as a hub of new ecosystem of connected services. • Enhanced safety and security due to constant connection with the vehicle. • Retailers and service providers make direct notifications, give free trials and accept immediate distant payment. • Car manufacturers monitor customer’s experience and investigate post-sale commercial opportunities. • Apps providers are encouraged to bring innovations to drivers and their passengers. Interaction will no longer be about a one-time sale! Car will become full time entertainment and commercial mobile module. Revolutionary, lucrative and disruptive effect. • No more drivers means one more relaxed passenger and potential client • Revenues paradise for electronic companies and app developers involved in apps apps, platform and interface for connected cars. • Car producers copying the strategy from mobile phones manufacturers, letting new apps and services develop independently but controlling the market. • Car manufacturers become “fleet managers” and keep control over services, maintenance and adjoining fields? • Operating system standard wars- car manufacturers vs. software and telecommunication sectors. • Disruptive technology for insurance, transportation (train and plane) and automotive sectors.; Sources:
  5. Obstacles and Challenges IT Security / Hacking Following some of most accredited methods of attacks: • Specifically written software could exploit the OBD (On-board diagnostics) port. Once accessed it is possible to monitor every component connected to it. • A hacker could exploit system installed on the car to remotely arrest a vehicle or monitor every component • Malware could be inoculated through USB devices into MP3 reader or via wireless technology • Unauthorized Applications – Executing or downloading malicious unauthorized app from third party. • DOOR LOCKS and Key Fob – an attacker could emulate the presence of access code which regulates the operation of control locks and start/stop for car engines. Human Security & Ethics • Each car will be able to steer clear to others by instantaneous communication and take the right decision? BUT Which is the right decision? • Favor the supposedly more solid car to crash in? • Even if there are children inside? • What rules to be determined to make that choices? Legal/Regulatory • Who will be authorized to “drive” the car? • Who will be responsible in case of crash? • The “driver”? The car manufacturer? Sources: Security Affairs blog, Pierluigi Paganini, In two to 5 years, security will be considered a primary requirement for a new generation of vehicles … have you updated the firewall on your car?