Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-
DRIVING CARS.
What are Connected Cars?
Cars equipped with Internet access offering a
connection to an external network and providing
various value-added benefits to the driver and
passengers.
Brief Overview of the Technology
• Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and
LTE (4G).
• Intelligent architecture based on Intelligent Transport Systems
(ITS).
• Disruptive innovation through independent developers
(colonizers).
• Cloud-based structure.
• Mobile and fixed digital technology available in a single device.
Current and Expected Benefits
• Access to applications through the car screen.
• Enjoy the overall market of digital technological advances.
• New and safer driving experience with the self-driven car.
Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.

Connected Cars – Early Years & the Present
Early Years
• Karl Benz and Daimler created the first
cars in 1885 and 1886; these were just
basic cars “No frills, no thrills”.
• First connected cars focused on navigation
(GPS), emergency assistance (e.g., OnStar)
and basic smartphone integration.
The Present
“Drivers are demanding their cars keep them
constantly connected like a smartphone on
wheels.” Next generation of connected cars:
• Mercedes-Benz F015 - self driving and
can be navigated through gesture and eye-
tracking.
• Ford - SYNC 3 in-car infotainment allows a
driver to take calls, control music and
interact with their phone's apps with
steering wheel controls using voice
commands.
• Tesla Model S - Internet-enabling
technology.
Sources:
Keith Noughton on Bloomberg Business “Connected Cars Overtake Video Games at Electric Show; Motorauthority.com; Do You Remember …the future
By JD Hancock / Fatima Vital; Dailytech.com .

The Future
There are endless possibilities to what a connected car
can do for you. It can recognize your interests and
suggest destinations, it can find you parking spaces, it
can inform you of the closest gas station; it can show
you store sales location and of course take you there by
driving itself.
Short Term Opportunities
• Maintenance: Real time report and offers of
personalized services.
• Insurance: Rates and packages based on driving
behaviors.
• Infotainment: Apps, social media, on-line shopping,
entertainment from your car panel.
Opportunities Under Development
• Vehicle to Vehicle communication- Self driving
vehicle , accident prevention
• Connected Home and Connected Vehicle-
Control home devices from your car
Sources:Parks Associates, Zdnet

Commercialization starts now!
Internet of Things to be used as a hub of new
ecosystem of connected services.
• Enhanced safety and security due to constant
connection with the vehicle.
• Retailers and service providers make direct
notifications, give free trials and accept
immediate distant payment.
• Car manufacturers monitor customer’s
experience and investigate post-sale
commercial opportunities.
• Apps providers are encouraged to bring
innovations to drivers and their passengers.
Interaction will no longer be about a one-time
sale! Car will become full time entertainment and
commercial mobile module.
Revolutionary, lucrative and disruptive effect.
• No more drivers means one more relaxed passenger
and potential client
• Revenues paradise for electronic companies and app
developers involved in apps apps, platform and
interface for connected cars.
• Car producers copying the strategy from mobile
phones manufacturers, letting new apps and services
develop independently but controlling the market.
• Car manufacturers become “fleet managers” and
keep control over services, maintenance and
adjoining fields?
• Operating system standard wars- car manufacturers
vs. software and telecommunication sectors.
• Disruptive technology for insurance, transportation
(train and plane) and automotive sectors.
http://www.rcrwireless.com/20140710/devices/airbiquity-google-apple-connected-car-trends
http://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_car
http://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/
http://www.forbes.com/sites/chunkamui/2013/01/24/googles-trillion-dollar-driverless-car-part-2-the-ripple-effects/3/;
http://www.kpmg.com/Ca/en/IssuesAndInsights/ArticlesPublications/Documents/self-driving-cars-next-revolution.pdf
Sources:

Obstacles and Challenges
IT Security / Hacking
Following some of most accredited methods of
attacks:
• Specifically written software could exploit the
OBD (On-board diagnostics) port. Once
accessed it is possible to monitor every
component connected to it.
• A hacker could exploit system installed on the
car to remotely arrest a vehicle or monitor
every component
• Malware could be inoculated through USB
devices into MP3 reader or via wireless
technology
• Unauthorized Applications – Executing or
downloading malicious unauthorized app from
third party.
• DOOR LOCKS and Key Fob – an attacker could
emulate the presence of access code which
regulates the operation of control locks and
start/stop for car engines.
Human Security & Ethics
• Each car will be able to steer clear to others by
instantaneous communication and take the right
decision? BUT Which is the right decision?
• Favor the supposedly more solid car to crash in?
• Even if there are children inside?
• What rules to be determined to make that choices?
Legal/Regulatory
• Who will be authorized to “drive” the car?
• Who will be responsible in case of crash?
• The “driver”? The car manufacturer?
Sources: Security Affairs blog, Pierluigi Paganini, http://www.wired.com/2014/05/the-robot-car-of-tomorrow-might-just-be-programmed-to-hit-you/
In two to 5 years, security will be considered a primary
requirement for a new generation of vehicles … have you
updated the firewall on your car?