The way brands communicate with their audiences has changed a lot. Media managers in the modern world are expected to understand customer psychology and connect with them in an interesting way at the channel they use. A post-graduate media management program offers them the knowledge and skills necessary for strategic media planning and buying and customer connection.

1. Building a Career in Advertising Media Management
It’s no surprise that the new media – social, digital and mobile, has become the platform
that drives the advertising growth. Things got better for marketers and media managers,
as they can remain connected to their audience 24/7 on social platforms through mobile
technology. At the same time, it has become difficult for them to survive and grow in
today’s tough competition. How they connect with their audience, what message is sent
to them and how fast they respond to their queries play a critical role in the
organizational success.
Around a decade ago, the job of advertising media manager was much simpler. They
were expected to deploy existing media platforms to create brand image. But now the
scenario has completely changed. Communication is now two-way; so, media managers
can’t just get away with TV commercials or radio and newspaper ads but they need to
develop expertise in reaching target audiences with creative messages. Nowadays, it’s
about both – communication and media planning. Both selection of media, and content
and tone of a message play a critical role.
Prerequisites for Building Careers in Advertising and Communications Industry
Today’s advertising media managers are expected to possess strong business acumen,
excellent communication skills and in-depth understanding of various traditional and
modern channels and consumer psychology. Centennial College’s post-graduate media
management program provides graduates with the knowledge and skills necessary for
the advertising and communication industry. The program prepares them for the role of
strategic media planning and buying.
The three-semester hands-on intensive program provides aspiring media managers with
the fundamentals of media management, with an emphasis on consumer-driven
communication channel choices. It covers a wide range of subjects, including Integrated
Marketing Foundations, Business Communications, Digital Communications, Media
Research Data and Analyses, Introduction to Media Planning, Broadcast Buying and
Measurement, and Connection Planning in first semester.
In the second semester, students are taught Advertising Planning and Campaign
Management, Media Account Administration, Media Buying and Reporting, Digital
Communications, Media Advertising Negotiation and Sales and Media Industry Issues. In
the third semester, they get an opportunity to work in the industry and hone their skills
through an industry field placement. The media management course provides students
with career-ready skills in media research, analysis, planning, estimation and buying.
The Centennial Difference
Although a number of colleges in Toronto offer programs in advertising media
management but not all are worth considering. Centennial College’s program:
 Is recognized by the Interactive Advertising Bureau for offering the most breadth
of interactive/mobile curriculum.
 Is taught by high-level industry professionals
 Is first of its kind in Canada
 Offers extensive career and global job opportunities

2.  Incorporates industry field placement to provide students with practical hands-on
training
 Includes industry-specific computer education
 Gives eligibility to apply for media management degree program at the
university
The program graduates can seek employment with advertising agencies, marketing
companies, research companies, advertisers, multimedia owners and sellers, and
independent media management companies.
Program Eligibility
In order to apply for this program, individuals will need:
 College diploma or university degree in any discipline. Applicants with partial
post-secondary education and relevant experience of minimum two years are also
considered.
 To complete a basic mathematics test and written questionnaire
 Submit a resume