3 Major Embedded Analytics Trends in 2019

How UX, data science, and microservices are
transforming embedded analytics
3 Major Embedded Analytics Trends
for 2019

2
Hello!
© Copyright 2000-2019 TIBCO Software Inc.
Shane Swiderek
Product Marketing Manager
San Francisco, CA

33
Embedded analytics is HOT
“The rise of embedded analytics as an integral part of enterprise
solutions broadens the scope and increases value, making embedded
analytics one of the hottest trends into the new year”
“Users increasingly expect modern analytics and visualizations
embedded in enterprise applications.”
“The New Generation Of Embedded BI Will Close The Insights-
To-Action Gap”
96% of the world’s most successful software companies embed
some form of reporting and/or analytics into their applications

4
What is embedded analytics?
It depends who you ask…

55
Embedded Analytics 101
New World
Answers
in context
Intuitive
visualizations
Actionable
data
Embedded
algorithms
embedded analytics
Old World
your app
analytics

6 © Copyright 2000-2019 TIBCO Software Inc.
3 Embedded Analytics Trends for 2019
Data as a feature
(UX-driven development)
Embedded BI + Data science Embedded BI meets modern
cloud architectures

Polling question
Which embedded analytics trend are you
most interested in?

88
How do you make data usable
and actionable for any user?
Trend #1:
Data as a feature (UX-driven development)

10
Strava
Get better by analysis

11
Mint
We make the hard data work easy
“The best online tool for personal finance.”

12
Workday
Go beyond the numbers
Named top leader in Gartner 2016 MQ for Cloud
HCM Suites for Midmarket and Large Enterprises

13
Customer Story - Waggle
2017 FINALIST IN
DATA & ANALYTICS
AWARDS

14
Waggle: Smart Learning Platform for
Grades 2 - 8
Situation:
Each student learns differently yet all
get the same curriculum
Problem:
How to provide actionable insights
to non-analyst users (teachers)?
Megan Sam

15
Customer Example
1
Quickly identify there
are students who need
help
This view contains a series of Jaspersoft reports
that have been integrated into Waggle using
Visualize.js

16
Customer Example
2
Click to reveal details about
students who need help
3
Prescribe content to
students based on the areas
they are struggling in

17
Persona based design
Determining who needs what information
Executive Dashboard Regional Director Dashboard New Market Leader Dashboard

1818© Copyright 2000-2019 TIBCO Software Inc.
How do you operationalize
data science findings?
Trend #2
Embedded BI + Data science

Data sources Data science model Intermediary DB Report or data
visualization
Embedded BI platform
Data science + embedded BI analytic pipeline

IoT sensors RapidMiner Amazon Redshift Reports and data
visualizations
Data science + embedded BI analytic pipeline
TIBCO Jaspersoft
embedded in their apps

21
Customer Example
2
Click to reveal details about
students who need help
3
Prescribe content to
students based on the areas
they are struggling in

2222
How do you deploy embedded
analytics in a world of cloud,
microservices, and DevOps?
Trend #3
Embedded BI meets modern cloud architectures

2323
O’Reilly Survey: The State of
Microservices Maturity (2018)
Microservices are used in over 50 percent of
software projects

24
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing release and availability
dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
24
Trends on a collision path?
45
hr min
2
BI / analytics increasingly
embedded into apps
App architecture moves
to decoupled, lightweight
services
Small specialized BI
services in apps?

25
This document (including, without limitation, any product roadmap or statement of direction data) illustrates the planned testing release and availability
dates for TIBCO products and services. It is for informational purposes only and its contents are subject to change without notice.
25
Embedded BI microservices
Reporting and data visualization engine
Other potential BI microservices
Scheduler Auth & access
controls
Multi-tenant
repository
Data connectivity
Ad Hoc / Self-
service designer
Alerting
NLG engine In-memory engine

26
Support for Modern Architectures
Retail intelligence tool for optimizing
paid search effectiveness and spend
SaaS
Dockerized JRS
Benefits
• Running same setup in staging as in production
making new changes easy to test and deploy
• Moving Jaspersoft containers or deploying new
versions is done with almost zero downtime
Reports
Dozens of services
& microservices in
architecture
“Camato”
App front end
Elastic Cluster Manager
Computing Resources
“Configuration changes and patches applied on Jaspersoft for Docker can be
tracked and managed via the Dockerfile in a Git repository, just like any other
source code. Having our Jaspersoft setup bundled into a Docker image enables
us to have exactly the same setup running in staging as in production.”
– Dr. Robert Heise, Sr. Data Engineer, crealytics GmbH
Jaspersoft for Docker

3 Embedded Analytics Trends for 2019
Data as a feature
(UX-driven development)
Embedded BI + Data science Embedded BI meets modern
cloud architectures

28
Embedded Analytics 2.0
Jan - Apr
Data as a Feature
(UX-driven design)
May - Aug
Embedded BI + Data Science
Sept - Dec
Embedded BI Meets
Modern Cloud Architectures

29
New Jaspersoft demo app
New Jaspersoft demo app
*mockup only. Final design subject to change

30
3 personas
Demo application
for live sales
presentations
Guided demo
application for OD
consumption
Workshops &
documentation
Professionally
designed reports
& visualizations
What’s actually being delivered?
When?
End of April

31
Stuff to check out
Download projekt202 book: “Designing Software for People”
http://experience.projekt202.com
Upcoming webinar: Building IoT Solutions with Sensor Data & Analytics
www.jaspersoft.com > Events (or on-demand webinars)
Upcoming webinar series: Getting started with JasperReports IO
www.jaspersoft.com > Events (or on-demand webinars)
Next webinar (Jan 29):
Make Your Reports Over the Counter
O’Reilly book: Data as a Feature
www.jaspersoft.com > Resources

The following information is confidential information of TIBCO Software
Inc. Use, duplication, transmission, or republication for any purpose
without the prior written consent of TIBCO is expressly prohibited.
CONFIDENTIALITY

This document (including, without limitation, any product roadmap or statement of direction data)
illustrates the planned testing, release and availability dates for TIBCO products and services. This
document is provided for informational purposes only and its contents are subject to change without
notice. TIBCO makes no warranties, express or implied, in or relating to this document or any
information in it, including, without limitation, that this document, or any information in it, is error-free
or meets any conditions of merchantability or fitness for a particular purpose. This document may not be
reproduced or transmitted in any form or by any means without our prior written permission.
The material provided is for informational purposes only, and should not be relied on in making a
purchasing decision. The information is not a commitment, promise or legal obligation to deliver any
material, code, or functionality. The development, release, and timing of any features or functionality
described for our products remains at our sole discretion.
During the course of this presentation TIBCO or its representatives may make forward-looking
statements regarding future events, TIBCO’s future results or our future financial performance. These
statements are based on management’s current expectations. Although we believe that the expectations
reflected in the forward-looking statements contained in this presentation are reasonable, these
expectations or any of the forward-looking statements could prove to be incorrect and actual results or
financial performance could differ materially from those stated herein. TIBCO does not undertake to
update any forward-looking statement that may be made from time to time or on its behalf.
DISCLAIMER

34
The Digital Transformation imperative
Top priority
42%
Digital-first approach
40%
Already in motion
79%
Digital
transformation
is top of mind
2X Return to
Shareholder growth
8X Operating
profit growth
5X Revenue
growth
It differentiates
leaders and laggards
34

35
Optimized
Operations
Make Information the DNA
of your Organization
Compelling Customer
Experience
Own Your Destiny as a
Digital Business
Connected
Digital Products
Innovate
Intelligently
Digital businesses excel at three things
© Copyright 2000-2018 TIBCO Software Inc.35

Establish trust
Own its data Build its unique intelligence
Drive its own innovation
A Digital Business must remain independent
36

…and only TIBCO can guarantee its customers digital sovereignty by providing:
TIBCO enables digital businesses
Independence Neutrality Openness
37

TIBCO enables digital businesses…
…and only TIBCO can guarantee its customers digital sovereignty by providing:
38

3939
TIBCO Connected Intelligence Cloud
Capabilities
Data
Visualization
Advanced
Analytics
Data
Management
Integration and
API Management
Messaging and
Events Processing
Low Code Apps &
Process Management

4040
One interface, all TIBCO capabilities
TIBCO Connected Intelligence
Cloud provides a single
interface to access all the
capabilities that have made
our customers successful

4141
Tailored experiences for different personas
Business Analysts
Developers
Business Executives

4242
Available anywhere, everywhere
TIBCO Connected Intelligence Cloud
On-premises
Devices
Function
as a Service
Open Source
Give developers easy access to core capabilities
of the Connected Intelligence Cloud
SaaS
Quickly get up and running with a fully TIBCO
hosted and managed service
Hybrid
With all options for self-host, multi-cloud, or
edge deployments
Dynamic Cloud
Optimize cost by dynamically scaling on cloud
infrastructure such as Amazon Web Services
marketplaces proposing
TIBCO Cloud services

4343
of the top 25
Global 200021Global Leaders
of the top 10
Semiconductor Manufacturers10High Tech Manufacturing
of the top 5
Food & Beverage companies4Food and Beverage
of the top 10
Fortune 500 Banks9Financial Services
Life Sciences 4 of the top 5
Pharmaceuticals companies
Telecom 7 of the top 10
Telecom Providers
Utilities 6 of the top 15
Utilities Providers
Airlines 4 of the top 5
Global Airlines
Over 10,000 customers including
TIBCO, a globally trusted partner

4444
TIBCO Interconnect Everything
Connect all data sources across your organization, in the cloud, on-premises, or on-device. Enable
developers and business users to build applications faster, using new architecture patterns and low
code visual design tools, to enable digital transformation.
iPa
Cloud
Integration
API
Management
BCn
Blockchain
MSc
Microservices
AIn
Application
Integration
Lca
Low Code
Apps
Epr
Event
Processing
IoT
Internet of
Things &
Edge
MSg
Messaging
BPM
Process
Management

4545
Only TIBCO provides a complete pervasive
integration solution
Deploy
anywhere
Connect to
anything
100’s of
connectors,
build your own
Cloud
PaaS
Hybrid
On-Premise
Edge Devices
IoT DevicesSystems & Data
Modern, open
source tech
foundation
Ecosystem
Digital business is in its essence collaborative, heterogeneous and continuously changing and expanding. Without a solid underlying
integration infrastructure and pervasive "integration thinking," there is no digital business.
How to Achieve Digital Business Excellence by Mastering Pervasive Integration Analyst(s): Massimo Pezzini | Yefim V. Natis
iPa
Cloud
Integration
API
Management
BCn
Blockchain
MSc
Microservices
AIn
Application
Integration
Lca
Low Code
Apps
Epr
Event
Processing
IoT
Internet of
Things &
Edge
MSg
Messaging
BPM
Process
Management

4646
Reliable real-time messaging backbone
for digital business
Move beyond simple request/reply to distributed, asynchronous messaging for
micro-services and application communications
The Industry’s Fastest
Messaging Processing
Scale to Meet the
Highest Volumes
Best of Commercial
and Open Source
Technology

4747
Simplify integration and streamline
enterprise connectivity
Empower your organization to create connectivity to any of your
applications, faster and easier than ever before
Rapid, Simplified
Integration
Flexible Connectivity
with 100+ Connectors
Extensible Platform
for any Integration
Use Case

4848
Embrace modern application and
integration architectures
Easily and build and deploy micro-services and functions to leverage
cloud-native and serverless infrastructure
Build Application
Services Faster
Leverage FaaS and
Serverless Platforms
Deploy Anywhere
Including Edge
Devices

4949
Drive digital transformation with an
API-first strategy
Follow an API-led approach provide secure, managed access to source
systems and data, and create disruptive digital products
Build and Deploy
APIs Faster
Easily Manage and
Govern API Access
Create new business
models that drive
innovation

5050
Enable business process digitization
with low-code apps
Enable citizen developers and business users to increase productivity
by building smart apps in minutes
Build and deploy
smart apps in
minutes
Solve business
problems without
technical knowledge
Connect to any data
source to streamline
processes

5151
Interconnect Market Recognition
8.4 / 10 (avg)
Validated by Customers
4.2 / 5 (avg)
Validated by Industry Analysts
Hybrid Integration API Management
Business Process
Management
Leader, iPaaS and B2B
Integration
Leader, Middleware-as-
a-Service
Leader, API Management Strong Performer,
Dynamic Case
Management

5252
TIBCO Augment Intelligence
Connects all users with virtually all data sources in a shared, immersive analytics experience to
uncover new insights, deliver them in real time, and automate actions for better decisions and
smarter, faster actions.
MDM
Master
Data
DV
Data
Virtualization
DCa
Data
Catalog
ML
Machine
Learning
DS
Data
Science
VAn
Visual
Analytics
SAn
Stream
Analytics
EAn
Embedded
Analytics
ERe
Enterprise
Reporting

5353
Interoperable as a System of Insight
Data
Make dealing with
data easy
Learning
Learn and Optimize for Continuous
Improvement
Action
Automate and Act
in Real Time
Insight
Empower Everyone and
Thing with Fast Insights
Digital startups and advanced firms are taking a new approach we call systems of insight — the business discipline and technology to
harness insights and consistently turn data into action. The key to this is multidisciplinary teams and an insights-to-execution process
to embed insights in software, digital experiences, and everyday work.
Forrester, Digital Insights Are The New Currency Of Business, January 2018
MDM
Master
Data
DV
Data
Virtualization
DCa
Data
Catalog
ML
Machine
Learning
DS
Data
Science
VAn
Visual
Analytics
SAn
Stream
Analytics
EAn
Embedded
Analytics
ERe
Enterprise
Reporting

5454
Simplify how you deal with data easy
Personal to enterprise scale exploration, search and provisioning
of multi-sourced data
Find the right data
faster, with AI
Access any data for
your analytics
Manage your
Master Data

5555
Gain Better Insights with Smart
Visual Analytics
A connected, intelligent, scalable analytics platform to convert
data into actionable insights
Immersive Data
Visualization and
Exploration
Faster Actionable
Insights
Make Data-Driven
Business Decisions

5656
Data Science and Machine Learning
for Advanced Analytics
Build machine learning workflows in an intuitive web interface with a
minimum of code, while still leveraging the power of big data platforms
Enterprise-Grade
Collaboration and
Governance
Code-free
Visual Builder
Massively Scalable
Machine Learning

5757
Analyze and Act on Real-Time
Streaming Data
Capture, aggregate, and analyze data at-rest and in-motion—and help
spark insight for contextual awareness that leads to preemptive action
Faster, Visual-Driven
Development
High-Performance,
Real-time Data Mart
Cloud and
Enterprise Ready

5858
Embedded Analytics and Reporting to
Make Any Application Smarter
Expose answers inside your SaaS application with embedded analytics
that users love, and provide pixel-perfect reports from any application
Delight Customers
with Embedded
Business Intelligence
Free up Development
Resources
Fits in any
architecture

5959
Augment Intelligence Market Recognition
9.0 / 10 (avg)
Validated by Customers
4.2 / 5 (avg)
Validated by Industry Analysts
Business Intelligence Streaming Analytics Data Science
Leader, Enterprise BI
Highest Score,
Decentralized Analytics
Leader, Streaming Analytics
Data Virtualization
Leader, Data Virtualization
Leader, Advanced and
Predictive Analytics
Top 3, Data Science

6060
A partner, and a community,
for your success
TIBCO community has 600,000
members and caters to all
personas, from developers to
data scientists
TIBCO customer success team
equips you with the right strategy
for the best use of TIBCO
Connected Intelligence
TIBCO technology, as well as
support capabilities, is designed
for the most demanding mission
critical digital services
Onboarding & Discovery
Engagement & Adoption
Expansion
Iteration
Customer satisfaction for
TIBCO support services is
consistently above 90%

6161
An ecosystem to accelerate your strategy,
and your time to business value
TIBCO’s Professional Services Group (PSG)
assists in every phase of your projects, and accelerate
the time to business value by:
• empowering you through experience
• accelerating and securing innovation
• onboarding your whole business on a digital journey
TIBCO is at the heart of a strong ecosystems
that delivers complete digital transformation approach and
encompasses strategy, development, and execution.
Ecosystem Partners System Integrators
TIBCO CloudPath is our methodology, involving partners, to chart your path to the cloud.

62
T-Mobile Calls in TIBCO Integration
for Un-carrier Agility
10xIncreased volume
handled out-of-the-box
during recent iPhone
launch, with auto-scaling
“Before TIBCO, every block of code we developed was resource
dependent. […] TIBCO enables us to remove that burden and
increase speed to market. We now easily understand the goal,
make the changes we need with confidence, and deploy.”
Rakesh Madireddy, Principal Engineer
BUSINESS CHALLENGES
• Increase in subscriber base in recent years driving
growth quickly, due to “Uncarrier” strategy and
unique customer experience
• Monolithic architecture required hardware additions
and posed scalability, redundancy challenges
• Unable to expose specific functions to the core
business because large sets of services running as
single blocks of code
RESULTS
• Delivering experience-driven APIs for targeted marketing
• Resource independence, faster speed-to-market with
new services
• Burdensome hardware procurement 6-week process
eliminated via auto-scaling, reducing TCO
• Core migration testing reduced from weeks to days
SOLUTION
• Hybrid Platform-as-a-Service with a
micro-services architecture and
continuous deployment model, built on
TIBCO BusinessWorks Container Edition
CASE STUDY
62

63
JetBlue leverages corporate-wide business
visibility to improve passenger experience
21KCrew members who
Access and use Spotfire
dashboards
“Whether you're looking at the fleet early in the morning to see
how we're doing in startup, or checking if any challenges are
arising—delays, cancelations, or diversions— tracking across
the entire network is really something we've only been able to
do through Spotfire.”
Andi Azzolina, Director of Shared Development Services
BUSINESS CHALLENGES
• Fragmented IT systems outsourced to dozens of
business partners
• Tactical and point-to-point integration between
cloud provider, no golden source of truth for key
operational data, and no real-time events
processing or analytics capabilities.
RESULTS
• Simplify and save costs for future IT projects
requiring access to profile info through a simplified,
consistent, and common access to customer and
passenger data
• Improve customer service and customer experience
SOLUTION
• A robust data platform to support
caching, master data management,
operational data stores, and reference
data and analytics, Common set of
technology capabilities across business
capabilities like customer engagement
marketing, product innovation, customer
service, loyalty… etc.
CASE STUDY
63

64
Melbourne Airport Launches Transforms
to a Digital Smart City
12weeks
To setup the platform
that runs the airport
“Resolving some of the challenges allowed us to move ahead
with the opening of the T4 terminal in a far more operationally
efficient manner, without major increases in staffing. We’ve
also been able, in many instances, to improve the customer
journey through the airport.”
Vic Raymond, ICT Planning and Delivery Manager
BUSINESS CHALLENGES
• Reactive and not proactive business, slowed down
by a lack of visibility preventing real-time decisions
• High cost of maintaining multiple integration
interfaces; unable to manage growing passenger
travel numbers
RESULTS
• Enabled situational awareness by integrating
aircraft scheduling, aircraft real-time
positioning, fire, baggage handling, and other
core platforms
• Improvements made to the customer journey
from home to destination
SOLUTION
• Event-enabled platform that treats
events with equal or higher priority to
transactional data; expandable, flexible
platform for supporting transformational
business initiatives
CASE STUDY
64

BUSINESS CHALLENGES
• Acceleration technology development translates
into an ever increasing amount of data and
shorter times to analyze and compute
• Increased importance of strategy on the
outcomes of races
• Changes in regulations requiring an extremely
tight balance between reliability and
performance of the car
RESULTS
• Faster and more ambitious design of the W09 thanks the
improved analysis of the test results
• Improved reliability and performance coming from the
identification of the optimum parameters for components
such as the gearbox
• More aggressive race strategy enabled by the deeper
understanding of the simulation and the access to any data
SOLUTION
• System of insights architecture based on
TIBCO Analytics to access and analyze
data at rest and in motion, discover,
insights leverage data science for
improved awareness and decisions
65
750,000 km of tests
Were done digitally by the car
before it was even assembled

6666
A serial innovator
Artificial Intelligence
Blockchain
Internet of Things
Graph databases and
conversational UX
TIBCO has pioneered messaging,
application integration, visual
discovery and events processing
along the last 20 years.

6767
TIBCO Enables Digital Businesses
Own Your
Destiny as a
Digital Business
Make Information
the DNA of your
Organization
Only TIBCO guarantees its customers digital sovereignty.
Innovate
Intelligently

3 Major Embedded Analytics Trends in 2019

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