The document discusses conventions for indie pop album covers and magazine advertisements. It analyzes covers for albums by Bastille, Twenty One Pilots, and The XX. Generally, indie pop covers use bold fonts, centered images, and placement of the artist and album title. They also feature unconventional colors and minimalist or abstract designs rather than photos of the artist. The goal is to be creative and reflect the artist's brand rather than directly promoting the musician.

1. GENERIC CONVENTIONS OF
DIGIPAKS AND MAGAZINE
ADVERTS - INDIE

2. BASTILLE – BAD BLOOD
The font used within both the cd cover and magazine advert is quite bold and stands out. While one
font is black and the other is white, they both work well as their contrast to the colour of the
background. The ∆’s in B∆STILLE stands out and is his own brand image which could capture the eyes of
fans, as it is his own logo. The album name and artist are both placed above centrally framed images
and bellow, this is so the public can recognise the album. The “copyright” text is placed at the bottom
of the frame in very small font. The font of the advert is quite similar although it is black instead of
white, which fits the image used as it has a white, bright background and the font contrasts with it.
The colours used, are a grainy kind of brown colour, with white font. The dull brown colour suits the
conventional colours for an indie pop digipak. There are headlights aimed directly at the man running
on the road, this shows he is trying to escape danger but is unable to and the surrounding darkness
shows he is very alone and is in a desolate area. The man running away is dressed in white which can
connote innocence.
The colours used in the advert are the opposite, there is a white background and a black car, which
could be seen as bad as opposed to the man dressed in white on the album cover.
The man being chased by the car, is placed framed centrally on the cover which brings immediate focus
on to him. The artist name is framed directly above which could mean it is the artist running from
something. This could have meaning to the fans. The album name is located underneath the imagery
and is not hard to see as it is quite bold.

3. TWENTY ONE PILOTS – BLURRYFACE
This album’s image consists of 9 small pieces of art which is the art
of each of the songs within the album. The font used is quite small,
with the artist name at the top and album name at the bottom,
although it is small, they can be easily read. The colour of the
album is mainly black which suits the convention of darker colours
being used. The other colours used is white and red, the white
contrasts well with the black and the red also. This album does not
have any images of the artists, this might be because they were
quite small when this album was released and so they wouldn’t be
well recognised among the audience. This album cover suits the
genre as it is interesting to look at and is limited to colours and art.

4. THE XX - COEXIST
The artwork for this album is very simple and basic which can suit
the indie pop genre as it is original and different which reflects
the band. The cover does not feature the artist name or album
name, only the main image which goes against the typical
conventions of a digipak. The back of the album is very plain, just
white with the track list and some copyright information and
barcode. This can stand out to their target audience as it shows
they care a lot about their songs rather than any art to try and sell
their album. The colour of the album is white which makes the
centrally framed X stand out on the front of the cover. The
reflective X stands out as it shows the spectrum of colours which
depends on what angle you look at it which is very creative.

5. CONCLUSION
To conclude, the album covers of indie pop are really creative and a lot of thought will
go into them. They aren’t like typical mainstream albums which usually feature the
artist, as the artist is usually the main selling point of albums. A lot of thought should go
into my digipak just like most indie pop albums will. I will try and express creativity with
my digipak and poster.