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Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com The Social Media Renaissance

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3 Enabling Technologies <ul><li>Social Graph </li></ul><ul><li>Cloud Computing </li></ul><ul><li>Mobile </li></ul>

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MySpace Acquired for $580 Million

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YouTube Acquired for $1.65 Billion

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Groupon Proposed deal for $6 Billion

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Facebook Valuated at $30 Billion

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None Of These Sites Existed 8 Years Ago

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There are 5 billion mobile users around the world.

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The mobile web is growing 8x faster than the desktop web from 10 years ago.

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Microsoft completely missed the Internet

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New Media is “ Present Media ”

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Social Epidemics

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HOW DID WE GET HERE? <ul><li>Internet vs. WWW </li></ul>

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TCP/IP , Browser Wars , Internet Bubble and Search .

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Web 1.0 -> Web 2.0 <ul><ul><li>Limitations of Web 1.0 and the eventual transition to Web 2.0 </li></ul></ul>

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70 billion web pages! How big is the WWW?

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ACTIVE VS. PASSIVE <ul><li>Content is consumed in two ways: </li></ul>

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Evolution of Media

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Why are newspapers dying? <ul><li>News that happened yesterday </li></ul><ul><li>2. News is not proportional to the size of newspapers </li></ul>

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<ul><li>Radio did not replace newspapers. </li></ul><ul><li>Television did not replace radios. </li></ul><ul><li>Internet is not going to replace television. </li></ul>

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Television will become a portal to the Internet.

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SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?

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What Do These Sites Have In Common?

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Create, Read, Update and Delete Nearly everything on the web is a CRUD application

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What Makes Website Social? <ul><li>Identity: who are you? </li></ul><ul><li>Reputation: what do people think you stand for? </li></ul><ul><li>Presence: where are you? </li></ul><ul><li>Relationships: who are you connected with? who do you trust? </li></ul><ul><li>Groups: how do you organize your connections? </li></ul><ul><li>Conversations: what do you discuss with others? </li></ul>

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<ul><li>The value of a network increases exponentially with its size. </li></ul>

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The Consumers Of Content Are Also Its Producers

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Social News & Bookmarking <ul><li>Blogs </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Posterous </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg/Reddit/HN </li></ul></ul><ul><ul><li>Mixx </li></ul></ul>

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News Has Become Instantaneous

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Social Networking

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Social Networking <ul><li>Personal </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Hi5 </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Professional </li></ul><ul><li>LinkedIn </li></ul><ul><li>Sprouter </li></ul><ul><li>Ryze </li></ul><ul><li>Plaxo </li></ul><ul><li>Xing </li></ul>

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<ul><li>Facebook is for real-time communication </li></ul><ul><li>MySpace is for music artists and fan groups </li></ul><ul><li>Hi5 is for gamers and high-school students </li></ul><ul><li>LinkedIn is for business professionals and recruiters </li></ul><ul><li>Ning is for creating niche social networks . </li></ul>

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“ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”

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The Social Graph “ The global mapping of everybody and how they're related.”

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Social Graph Attributes <ul><li>Users </li></ul><ul><li>Pages </li></ul><ul><li>Events </li></ul><ul><li>Movies </li></ul><ul><li>Likes </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Notes </li></ul><ul><li>Check-ins </li></ul>

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What can you do with the Social Graph?

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Facebook vs. Twitter

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Twitter is as of 2011 processing more than one billion tweets per month

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<ul><li>Facebook </li></ul><ul><li>Real relationships </li></ul><ul><li>Connected network </li></ul><ul><li>Media updates </li></ul><ul><li>On-site third party applications </li></ul><ul><li>Twitter </li></ul><ul><li>Open relationships </li></ul><ul><li>Idea network </li></ul><ul><li>Status updates </li></ul><ul><li>Off-site third party applications </li></ul>Facebook vs. Twitter

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Virtual Currency <ul><li>Virtual Goods Are Worth $1.5 billion </li></ul>

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Social Photos and Videos <ul><li>Flickr/Getty Images </li></ul><ul><li>Twitpic </li></ul><ul><li>YouTube/Hulu </li></ul>

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Social Collaboration <ul><li>Wikipedia </li></ul><ul><li>Google Wave </li></ul><ul><li>Google Maps </li></ul><ul><li>Collaborative Documents/Wikis </li></ul>

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Social Bookmarking <ul><li>Digg was built for less than $2000 </li></ul><ul><li>Delicious sold for $30 million </li></ul>

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Location Based Services (LBS) <ul><li>Search today has a new dimension to it: location. </li></ul><ul><li>Locating people on a map ( Facebook Places, Google Lat ) </li></ul><ul><li>Recommending social events ( Meetup, Gowalla ) </li></ul><ul><li>Finding nearby services, such as a restaurant ( Yelp, Google Places ) </li></ul><ul><li>Turn by turn navigation to any address </li></ul><ul><li>Mobile Commerce in terms of redeeming coupons ( Foursquare ) </li></ul>

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Facebook Places

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Foursquare <ul><li>FourSquare used by businesses to reward their most loyal customers (Starbucks) </li></ul>

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Micro Applications (Widgets and Mashups) <ul><li>Causes </li></ul><ul><li>Mafia Wars </li></ul><ul><li>Farmville </li></ul><ul><li>iGoogle Apps </li></ul><ul><li>Pip.io </li></ul>

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Industry Leading Blogs <ul><li>Social Media: Mashable.com </li></ul><ul><li>Startup News: TechCrunch.com </li></ul><ul><li>New Media Analysis: ReadWriteWeb.com </li></ul><ul><li>Latest Gadgets: Engadget.com </li></ul><ul><li>Television and Media: GigaOm.com </li></ul><ul><li>Canadian Startups: StartupNorth.ca </li></ul>

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Search remains the most popular activity on the Internet

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HOW IS CONTENT SPREAD? SEARCH VS. DISCOVERY

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Content Syndication vs. Aggregation

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Content Syndication Me Facebook Twitter Other Users

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Open Source Content License <ul><li>GNU General Public License (GPL) </li></ul><ul><li>Creative Commons </li></ul><ul><li>MIT License </li></ul>

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Content Aggregation Content Aggregator Blog NY Times Facebook Me

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TECHNICAL TERMS AND LEXICON

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Useful Concepts <ul><li>API </li></ul><ul><li>Torrents/P2P </li></ul><ul><li>Mashups and Widgets </li></ul><ul><li>Cloud Computing </li></ul><ul><li>HTML 5 </li></ul>

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Cloud Computing <ul><li>Amazon S3 </li></ul><ul><li>Microsoft Azure </li></ul><ul><li>Google App Engine </li></ul>

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HTML 5 <ul><li>HTML 5 bridges the gap between desktop and web apps. </li></ul><ul><li>Cross Platform Support </li></ul><ul><li>Video without Flash </li></ul><ul><li>Geolocation </li></ul><ul><li>SQL Storage (for offline support) </li></ul>

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ENABLING TECHNOLOGIES <ul><li>The quiet revolution </li></ul>

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There Is An Ongoing Movement Towards Open Data

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Open Data <ul><li>Facebook Connect and API </li></ul><ul><li>Twitter OAuth </li></ul><ul><li>Google Connect </li></ul><ul><li>OpenID </li></ul>

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When Picking a Platform, Consider: <ul><li>Geographic location of target users </li></ul><ul><li>Ownership of data (copyright issues) </li></ul><ul><li>Flexibility of platform </li></ul><ul><li>Usage limits </li></ul><ul><li>Potential for monetization </li></ul><ul><li>Ability to leverage the social graph </li></ul>

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EXTENDING THE DESKTOP EXPERIENCE <ul><li>The Social Smart Phone </li></ul>

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Just 9 Years of Innovation

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When Forecasting The Future, Look East

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Some New Devices

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<ul><li>Android will beat iPhone, eventually. </li></ul>

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Review Of Popular Mobile Phones <ul><li>Windows 7 Mobile </li></ul>

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Review Of Popular Mobile Phones <ul><li>Nokia Lumia 800 </li></ul>

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Review Of Popular Mobile Phones <ul><li>iPhone 4S </li></ul>

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Review Of Popular Mobile Phones <ul><li>Samsung Galaxy S2 </li></ul>

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Review Of Popular Mobile Phones <ul><li>BlackBerry </li></ul>

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Reference: http://gigaom.com

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iTunes has sold over 1 billion songs

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NFC Enabled Phones This is the RFID revolution everyone was talking about 10 years ago

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Phone to Phone Payment Transfers

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TABLET WARS <ul><li>Year 2011 </li></ul>

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Tablet Wars Apple iPad

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All iPhone Applications Run On iPad

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More than 300, 000 iPads sold on first day

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Tablet Wars Samsung Galaxy Tab

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Tablet Wars BlackBerry Playbook

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Tablet Wars Kindle Fire

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Tablet Wars Akash Android Tablet

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Tablet Wars Microsoft

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Canada’s Service Provider <ul><li>Rogers </li></ul><ul><ul><li>Fido, Chatr Wireless </li></ul></ul><ul><li>Bell </li></ul><ul><ul><li>Virgin </li></ul></ul><ul><li>Telus </li></ul><ul><ul><ul><li>Koodo </li></ul></ul></ul><ul><li>Wind Mobile/Mobilicity/Public Mobile </li></ul><ul><li>SaskTel </li></ul>

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Network Types <ul><li>CDMA </li></ul><ul><ul><li>Good national coverage </li></ul></ul><ul><li>GSM </li></ul><ul><ul><ul><li>Supports SIM </li></ul></ul></ul><ul><li>3G </li></ul><ul><ul><li>Fast broadband support </li></ul></ul><ul><li>HSPA </li></ul><ul><ul><li>Bell and Telus moved from 3G </li></ul></ul><ul><li>4G </li></ul>

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A Device That’s Not Connected Is Not Interesting

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Popular Mobile Platforms <ul><li>iPhone </li></ul><ul><li>Windows Mobile 7 </li></ul><ul><li>Android </li></ul><ul><li>BlackBerry </li></ul><ul><li>Ovi </li></ul>

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It’s Cheaper To Develop For iPhone

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Applications Sell For More On BlackBerry <ul><li>$1.99 on iPhone </li></ul><ul><li>$2.72 on Android </li></ul><ul><li>$5.99 on BlackBerry </li></ul>

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TYPES OF MOBILE APPLICATIONS

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How To Choose Between WAP vs. Native

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WAP vs. Native <ul><li>WAP applications are easier to build for. It works across devices. </li></ul><ul><li>Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer). </li></ul>

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Application Examples <ul><li>Angry Birds </li></ul><ul><li>Star Chart </li></ul><ul><li>Yelp </li></ul><ul><li>Netflix </li></ul><ul><li>ING Mobile Payments </li></ul><ul><li>TomTom GPS </li></ul><ul><li>Audible Books </li></ul><ul><li>ShopSavvy </li></ul>

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A Phone Is No Longer A Phone, It’s Your Alter Ego

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GAMING PLATFORMS

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Gaming Is A Bigger Industry Than Hollywood

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“ Call of Duty” Sold 14 Million Copies In 24 Hours

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Three Types <ul><li>Gaming Consoles </li></ul><ul><li>Handheld Devices </li></ul><ul><li>Web Based </li></ul>

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Gaming Consoles <ul><li>Nintendo Wii </li></ul><ul><li>Sony Playstation </li></ul><ul><li>Microsoft Xbox </li></ul>

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Handheld Devices <ul><li>Sony PSP </li></ul><ul><li>Nintendo DS </li></ul><ul><li>Microsoft Zune, Apple iPhone, etc </li></ul>

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Microsoft Kinect

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INTERNET TELEVISION

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Internet Television (IPTV) <ul><li>Google TV </li></ul><ul><ul><li>Android Software Platform </li></ul></ul><ul><ul><li>Make content searchable </li></ul></ul><ul><li>Apple TV </li></ul><ul><ul><li>Hardware box </li></ul></ul><ul><ul><li>Stream YouTube, iTunes, Music Collection </li></ul></ul><ul><li>Microsoft Media Room </li></ul><ul><ul><li>SDK to add more depth to content </li></ul></ul>

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Microsoft's Vision for the Near Future

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MONETIZATION OF DIGITAL MEDIA

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Monetization Models <ul><li>Freemium </li></ul><ul><li>Software as a Service (SaaS) </li></ul><ul><li>Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>E-Commerce </li></ul><ul><li>Product Placement </li></ul><ul><li>Branded Entertainment </li></ul><ul><li>Subscription Model </li></ul>

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Freemium <ul><li>The marginal cost of an additional user is almost zero </li></ul><ul><li>Free products with pro subscriptions </li></ul>

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Advertising <ul><li>Embedded YouTube Ads </li></ul><ul><li>Google Adsense / Adbrite </li></ul><ul><li>TextLinkAds </li></ul>

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Affiliate Marketing <ul><li>Commission Junction </li></ul><ul><li>Amazon Affiliates </li></ul>

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E-Commerce <ul><li>EventBrite (Event Registration) </li></ul><ul><li>Monster (Job Board) </li></ul><ul><li>E-Bay (PayPal) </li></ul><ul><li>ING Mobile Payments </li></ul>

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Product Placement and Branded Entertainment <ul><li>The future of branded entertainment is social. </li></ul><ul><li>OldSpice Commercials </li></ul><ul><li>Seth Macfarlane </li></ul><ul><li>LoneyGirl15 </li></ul><ul><li>Maynards </li></ul>

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Subscription Model <ul><li>Wall Street Journal </li></ul><ul><li>Netflix/Rogers on Demand </li></ul>

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PAID VS. ORGANIC GROWTH

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Advertising Is Not Marketing Turn strangers into friends and friends into customers.

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Paid Growth <ul><li>Social Ads </li></ul><ul><li>Google Adwords (CPC/CPM/CPL) </li></ul><ul><li>Newsletter Campaigns </li></ul>

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Organic Growth <ul><li>Direct Traffic </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Viral </li></ul>

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Suggested Reading Material

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Suggested Reading Material

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SOCIAL MEDIA MARKETING

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Users Have Attention Span Of An Orangutan

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How Is Content Spread? <ul><li>Content That Stands Out </li></ul><ul><li>User Gets Rewarded For Sharing It </li></ul>

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SUCCESS METRICS <ul><li>What Gets Measured Gets Improved </li></ul>

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Traffic Metrics <ul><li>Measure Web Traffic with Google Analytics, Crazy Egg, ChartBeat </li></ul><ul><li>Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search </li></ul><ul><li>Measure Blog Subscriptions with Feedburner </li></ul><ul><li>Compare traffic using Compete/Alexa </li></ul><ul><li>Identify success using A/B testing and conversions </li></ul>

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“ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has its own page.” – Bill Clinton

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