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The Social Media Renaissance

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The Social Media Renaissance

  1. 1. Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com The Social Media Renaissance
  2. 2. 3 Enabling Technologies <ul><li>Social Graph </li></ul><ul><li>Cloud Computing </li></ul><ul><li>Mobile </li></ul>
  3. 3. MySpace Acquired for $580 Million
  4. 4. YouTube Acquired for $1.65 Billion
  5. 5. Groupon Proposed deal for $6 Billion
  6. 6. Facebook Valuated at $30 Billion
  7. 7. None Of These Sites Existed 8 Years Ago
  8. 8. There are 5 billion mobile users around the world.
  9. 9. The mobile web is growing 8x faster than the desktop web from 10 years ago.
  10. 10. Microsoft completely missed the Internet
  11. 11. New Media is “ Present Media ”
  12. 12. Social Epidemics
  13. 13. HOW DID WE GET HERE? <ul><li>Internet vs. WWW </li></ul>
  14. 14. TCP/IP , Browser Wars , Internet Bubble and Search .
  15. 15. Web 1.0 -> Web 2.0 <ul><ul><li>Limitations of Web 1.0 and the eventual transition to Web 2.0 </li></ul></ul>
  16. 16. 70 billion web pages! How big is the WWW?
  17. 17. ACTIVE VS. PASSIVE <ul><li>Content is consumed in two ways: </li></ul>
  18. 18. Evolution of Media
  19. 19. Why are newspapers dying? <ul><li>News that happened yesterday </li></ul><ul><li>2. News is not proportional to the size of newspapers </li></ul>
  20. 20. <ul><li>Radio did not replace newspapers. </li></ul><ul><li>Television did not replace radios. </li></ul><ul><li>Internet is not going to replace television. </li></ul>
  21. 21. Television will become a portal to the Internet.
  23. 24. What Do These Sites Have In Common?
  24. 25. Create, Read, Update and Delete Nearly everything on the web is a CRUD application
  25. 26. What Makes Website Social? <ul><li>Identity: who are you? </li></ul><ul><li>Reputation: what do people think you stand for? </li></ul><ul><li>Presence: where are you? </li></ul><ul><li>Relationships: who are you connected with? who do you trust? </li></ul><ul><li>Groups: how do you organize your connections? </li></ul><ul><li>Conversations: what do you discuss with others? </li></ul>
  26. 27. <ul><li>The value of a network increases exponentially with its size. </li></ul>
  27. 29. The Consumers Of Content Are Also Its Producers
  28. 30. Social News & Bookmarking <ul><li>Blogs </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Posterous </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg/Reddit/HN </li></ul></ul><ul><ul><li>Mixx </li></ul></ul>
  29. 31. News Has Become Instantaneous
  30. 32. Social Networking
  31. 35. Social Networking <ul><li>Personal </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul><ul><li>Hi5 </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Professional </li></ul><ul><li>LinkedIn </li></ul><ul><li>Sprouter </li></ul><ul><li>Ryze </li></ul><ul><li>Plaxo </li></ul><ul><li>Xing </li></ul>
  32. 36. <ul><li>Facebook is for real-time communication </li></ul><ul><li>MySpace is for music artists and fan groups </li></ul><ul><li>Hi5 is for gamers and high-school students </li></ul><ul><li>LinkedIn is for business professionals and recruiters </li></ul><ul><li>Ning is for creating niche social networks . </li></ul>
  33. 37. “ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
  34. 38. The Social Graph “ The global mapping of everybody and how they're related.”
  35. 39. Social Graph Attributes <ul><li>Users </li></ul><ul><li>Pages </li></ul><ul><li>Events </li></ul><ul><li>Movies </li></ul><ul><li>Likes </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Notes </li></ul><ul><li>Check-ins </li></ul>
  36. 40. What can you do with the Social Graph?
  37. 41. Facebook vs. Twitter
  38. 42. Twitter is as of 2011 processing more than one billion tweets per month
  39. 43. <ul><li>Facebook </li></ul><ul><li>Real relationships </li></ul><ul><li>Connected network </li></ul><ul><li>Media updates </li></ul><ul><li>On-site third party applications </li></ul><ul><li>Twitter </li></ul><ul><li>Open relationships </li></ul><ul><li>Idea network </li></ul><ul><li>Status updates </li></ul><ul><li>Off-site third party applications </li></ul>Facebook vs. Twitter
  40. 46. Virtual Currency <ul><li>Virtual Goods Are Worth $1.5 billion </li></ul>
  41. 47. Social Photos and Videos <ul><li>Flickr/Getty Images </li></ul><ul><li>Twitpic </li></ul><ul><li>YouTube/Hulu </li></ul>
  42. 48. Social Collaboration <ul><li>Wikipedia </li></ul><ul><li>Google Wave </li></ul><ul><li>Google Maps </li></ul><ul><li>Collaborative Documents/Wikis </li></ul>
  43. 49. Social Bookmarking <ul><li>Digg was built for less than $2000 </li></ul><ul><li>Delicious sold for $30 million </li></ul>
  44. 50. Location Based Services (LBS) <ul><li>Search today has a new dimension to it: location. </li></ul><ul><li>Locating people on a map ( Facebook Places, Google Lat ) </li></ul><ul><li>Recommending social events ( Meetup, Gowalla ) </li></ul><ul><li>Finding nearby services, such as a restaurant ( Yelp, Google Places ) </li></ul><ul><li>Turn by turn navigation to any address </li></ul><ul><li>Mobile Commerce in terms of redeeming coupons ( Foursquare ) </li></ul>
  45. 51. Facebook Places
  46. 52. Foursquare <ul><li>FourSquare used by businesses to reward their most loyal customers (Starbucks) </li></ul>
  47. 53. Micro Applications (Widgets and Mashups) <ul><li>Causes </li></ul><ul><li>Mafia Wars </li></ul><ul><li>Farmville </li></ul><ul><li>iGoogle Apps </li></ul><ul><li>Pip.io </li></ul>
  48. 54. Industry Leading Blogs <ul><li>Social Media: Mashable.com </li></ul><ul><li>Startup News: TechCrunch.com </li></ul><ul><li>New Media Analysis: ReadWriteWeb.com </li></ul><ul><li>Latest Gadgets: Engadget.com </li></ul><ul><li>Television and Media: GigaOm.com </li></ul><ul><li>Canadian Startups: StartupNorth.ca </li></ul>
  49. 55. Search remains the most popular activity on the Internet
  51. 57. Content Syndication vs. Aggregation
  52. 58. Content Syndication Me Facebook Twitter Other Users
  53. 59. Open Source Content License <ul><li>GNU General Public License (GPL) </li></ul><ul><li>Creative Commons </li></ul><ul><li>MIT License </li></ul>
  54. 60. Content Aggregation Content Aggregator Blog NY Times Facebook Me
  56. 62. Useful Concepts <ul><li>API </li></ul><ul><li>Torrents/P2P </li></ul><ul><li>Mashups and Widgets </li></ul><ul><li>Cloud Computing </li></ul><ul><li>HTML 5 </li></ul>
  57. 63. Cloud Computing <ul><li>Amazon S3 </li></ul><ul><li>Microsoft Azure </li></ul><ul><li>Google App Engine </li></ul>
  58. 64. HTML 5 <ul><li>HTML 5 bridges the gap between desktop and web apps. </li></ul><ul><li>Cross Platform Support </li></ul><ul><li>Video without Flash </li></ul><ul><li>Geolocation </li></ul><ul><li>SQL Storage (for offline support) </li></ul>
  59. 65. ENABLING TECHNOLOGIES <ul><li>The quiet revolution </li></ul>
  60. 66. There Is An Ongoing Movement Towards Open Data
  61. 67. Open Data <ul><li>Facebook Connect and API </li></ul><ul><li>Twitter OAuth </li></ul><ul><li>Google Connect </li></ul><ul><li>OpenID </li></ul>
  62. 68. When Picking a Platform, Consider: <ul><li>Geographic location of target users </li></ul><ul><li>Ownership of data (copyright issues) </li></ul><ul><li>Flexibility of platform </li></ul><ul><li>Usage limits </li></ul><ul><li>Potential for monetization </li></ul><ul><li>Ability to leverage the social graph </li></ul>
  63. 69. EXTENDING THE DESKTOP EXPERIENCE <ul><li>The Social Smart Phone </li></ul>
  64. 70. Just 9 Years of Innovation
  65. 71. When Forecasting The Future, Look East
  66. 73. Some New Devices
  67. 74. <ul><li>Android will beat iPhone, eventually. </li></ul>
  68. 75. Review Of Popular Mobile Phones <ul><li>Windows 7 Mobile </li></ul>
  69. 76. Review Of Popular Mobile Phones <ul><li>Nokia Lumia 800 </li></ul>
  70. 77. Review Of Popular Mobile Phones <ul><li>iPhone 4S </li></ul>
  71. 78. Review Of Popular Mobile Phones <ul><li>Samsung Galaxy S2 </li></ul>
  72. 79. Review Of Popular Mobile Phones <ul><li>BlackBerry </li></ul>
  73. 80. Reference: http://gigaom.com
  74. 82. iTunes has sold over 1 billion songs
  75. 83. NFC Enabled Phones This is the RFID revolution everyone was talking about 10 years ago
  76. 84. Phone to Phone Payment Transfers
  77. 85. TABLET WARS <ul><li>Year 2011 </li></ul>
  78. 86. Tablet Wars Apple iPad
  79. 87. All iPhone Applications Run On iPad
  80. 88. More than 300, 000 iPads sold on first day
  81. 89. Tablet Wars Samsung Galaxy Tab
  82. 90. Tablet Wars BlackBerry Playbook
  83. 91. Tablet Wars Kindle Fire
  84. 92. Tablet Wars Akash Android Tablet
  85. 93. Tablet Wars Microsoft
  86. 94. Canada’s Service Provider <ul><li>Rogers </li></ul><ul><ul><li>Fido, Chatr Wireless </li></ul></ul><ul><li>Bell </li></ul><ul><ul><li>Virgin </li></ul></ul><ul><li>Telus </li></ul><ul><ul><ul><li>Koodo </li></ul></ul></ul><ul><li>Wind Mobile/Mobilicity/Public Mobile </li></ul><ul><li>SaskTel </li></ul>
  87. 95. Network Types <ul><li>CDMA </li></ul><ul><ul><li>Good national coverage </li></ul></ul><ul><li>GSM </li></ul><ul><ul><ul><li>Supports SIM </li></ul></ul></ul><ul><li>3G </li></ul><ul><ul><li>Fast broadband support </li></ul></ul><ul><li>HSPA </li></ul><ul><ul><li>Bell and Telus moved from 3G </li></ul></ul><ul><li>4G </li></ul>
  88. 96. A Device That’s Not Connected Is Not Interesting
  89. 97. Popular Mobile Platforms <ul><li>iPhone </li></ul><ul><li>Windows Mobile 7 </li></ul><ul><li>Android </li></ul><ul><li>BlackBerry </li></ul><ul><li>Ovi </li></ul>
  90. 98. It’s Cheaper To Develop For iPhone
  91. 99. Applications Sell For More On BlackBerry <ul><li>$1.99 on iPhone </li></ul><ul><li>$2.72 on Android </li></ul><ul><li>$5.99 on BlackBerry </li></ul>
  93. 101. How To Choose Between WAP vs. Native
  94. 102. WAP vs. Native <ul><li>WAP applications are easier to build for. It works across devices. </li></ul><ul><li>Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer). </li></ul>
  95. 103. Application Examples <ul><li>Angry Birds </li></ul><ul><li>Star Chart </li></ul><ul><li>Yelp </li></ul><ul><li>Netflix </li></ul><ul><li>ING Mobile Payments </li></ul><ul><li>TomTom GPS </li></ul><ul><li>Audible Books </li></ul><ul><li>ShopSavvy </li></ul>
  96. 104. A Phone Is No Longer A Phone, It’s Your Alter Ego
  98. 106. Gaming Is A Bigger Industry Than Hollywood
  99. 107. “ Call of Duty” Sold 14 Million Copies In 24 Hours
  100. 108. Three Types <ul><li>Gaming Consoles </li></ul><ul><li>Handheld Devices </li></ul><ul><li>Web Based </li></ul>
  101. 109. Gaming Consoles <ul><li>Nintendo Wii </li></ul><ul><li>Sony Playstation </li></ul><ul><li>Microsoft Xbox </li></ul>
  102. 110. Handheld Devices <ul><li>Sony PSP </li></ul><ul><li>Nintendo DS </li></ul><ul><li>Microsoft Zune, Apple iPhone, etc </li></ul>
  103. 111. Microsoft Kinect
  105. 113. Internet Television (IPTV) <ul><li>Google TV </li></ul><ul><ul><li>Android Software Platform </li></ul></ul><ul><ul><li>Make content searchable </li></ul></ul><ul><li>Apple TV </li></ul><ul><ul><li>Hardware box </li></ul></ul><ul><ul><li>Stream YouTube, iTunes, Music Collection </li></ul></ul><ul><li>Microsoft Media Room </li></ul><ul><ul><li>SDK to add more depth to content </li></ul></ul>
  106. 114. Microsoft's Vision for the Near Future
  108. 116. Monetization Models <ul><li>Freemium </li></ul><ul><li>Software as a Service (SaaS) </li></ul><ul><li>Advertising </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>E-Commerce </li></ul><ul><li>Product Placement </li></ul><ul><li>Branded Entertainment </li></ul><ul><li>Subscription Model </li></ul>
  109. 117. Freemium <ul><li>The marginal cost of an additional user is almost zero </li></ul><ul><li>Free products with pro subscriptions </li></ul>
  110. 118. Advertising <ul><li>Embedded YouTube Ads </li></ul><ul><li>Google Adsense / Adbrite </li></ul><ul><li>TextLinkAds </li></ul>
  111. 119. Affiliate Marketing <ul><li>Commission Junction </li></ul><ul><li>Amazon Affiliates </li></ul>
  112. 120. E-Commerce <ul><li>EventBrite (Event Registration) </li></ul><ul><li>Monster (Job Board) </li></ul><ul><li>E-Bay (PayPal) </li></ul><ul><li>ING Mobile Payments </li></ul>
  113. 121. Product Placement and Branded Entertainment <ul><li>The future of branded entertainment is social. </li></ul><ul><li>OldSpice Commercials </li></ul><ul><li>Seth Macfarlane </li></ul><ul><li>LoneyGirl15 </li></ul><ul><li>Maynards </li></ul>
  114. 122. Subscription Model <ul><li>Wall Street Journal </li></ul><ul><li>Netflix/Rogers on Demand </li></ul>
  116. 124. Advertising Is Not Marketing Turn strangers into friends and friends into customers.
  117. 125. Paid Growth <ul><li>Social Ads </li></ul><ul><li>Google Adwords (CPC/CPM/CPL) </li></ul><ul><li>Newsletter Campaigns </li></ul>
  118. 126. Organic Growth <ul><li>Direct Traffic </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Viral </li></ul>
  119. 127. Suggested Reading Material
  120. 128. Suggested Reading Material
  122. 130. Users Have Attention Span Of An Orangutan
  123. 131. How Is Content Spread? <ul><li>Content That Stands Out </li></ul><ul><li>User Gets Rewarded For Sharing It </li></ul>
  124. 132. SUCCESS METRICS <ul><li>What Gets Measured Gets Improved </li></ul>
  125. 133. Traffic Metrics <ul><li>Measure Web Traffic with Google Analytics, Crazy Egg, ChartBeat </li></ul><ul><li>Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search </li></ul><ul><li>Measure Blog Subscriptions with Feedburner </li></ul><ul><li>Compare traffic using Compete/Alexa </li></ul><ul><li>Identify success using A/B testing and conversions </li></ul>
  126. 134. “ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has its own page.” – Bill Clinton
  127. 135. Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com

Notes de l'éditeur

  • Social Media Revolution: http://www.youtube.com/watch?v=3SuNx0UrnEo I last gave this workshop a few months ago. A lot has changed since then, but the fundamentals remain the same. We will begin with the history of the internet and how it became to be what it is today.
  • Intersection of technologies
  • Bebo acquired for $850 Million
  • Fastest growing company in this history of the world WagJag acquired by Tor Media
  • Google Plus More than 800 Million active users
  • Internet heavy weight champions: Larry Page/Sergey Brin, Mark Zuckerberg, Jeff Bezos
  • Mavens (Information Specialists), Salesmen (Persuaders), Connectors The Long Tail
  • Difference between Internet and WWW.
  • How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
  • Collective Intelligence (Wisdom of the Crowds) Communities Amazon.com
  • Couch to computer chair
  • Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
  • Smart TV Content streaming: Netflix, Spotify, YouTube
  • Napster shook media
  • My interactions define me.
  • Imagine a world where there was just one phone, nobody else would use it. Metcalfe&apos;s Law of Networks
  • Google Caffeine is making finding content instantaneous
  • Ning – Viral Loop
  • A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags).
  • Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
  • Most breakups happen 2 weeks before Christmas.
  • TweetDeck
  • - Facebook Timeline - will be released any day now. - Adds another dimenson to your content, &amp;quot;time&amp;quot;
  • SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
  • YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
  • GPS/Signal Triangulation has made this possible
  • Location Based Advertising (LBA)
  • What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
  • Search vs. Discovery: Amazon recommendation engine
  • User Generated Content (UGC) Syndication  – allows you to take the content that you’ve written, and push it to other sites Aggregation  – allows you to collect content from other sites and display them in yours
  • RSS Feeds Twitter Ping.fm
  • http://www.flickr.com/creativecommons/
  • http://nextmedia-source.com Google Plus Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
  • API -&gt; Facebook CUTC Competition
  • Evernote Shazam
  • Browser based offline outlook.
  • OpenSocial vs. Facebook Markup Language
  • Buddhist monk with an iPad
  • Netbooks vs. Tablets
  • The best platform today will be irrelevant tomorrow if it can&apos;t adapt to the changing market demands. Google bought Motorola
  • Hubs and Pivots .NET Framework
  • Android
  • Siri iCloud
  • - Android Samsung will be releasing flexible display screens in 2012 Android App Inventor
  • Calls over Data vs. Traditional Telecom
  • - Nearly all phones in Canada (Microsoft, Blackberry, Android) will be NFC enabled. 2012/2013 Similar to MasterCard Paypass/Visa PayWave, and FOBs
  • 9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
  • 7 inches 600, 000 units sold Includes dual camera Plays Flash $650
  • HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
  • USD $35.00
  • Microsoft Surface (Bill Buxton)
  • Google Goggles Shazam, search AC/DC Iron Man
  • Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
  • 70% to %30 Revenue Sharing Model for iPhone Applications
  • Angry Birds -&gt; Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
  • Mobile first. Text messaging is getting replaced by data.
  • MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
  • Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
  • Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
  • Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
  • Apple: Siri for television (lead by Jeff Rubin) Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
  • http://www.youtube.com/watch?feature=player_embedded&amp;v=RWxqSEMXWuw
  • FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
  • Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro.   Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
  • 99% of Google’s revenue are derived from advertising.
  • Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
  • Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&amp;feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
  • Spotify
  • Define position Free Adwords account: https://services.google.com/fb/forms/adwordsvisa/
  • Search vs. Discovery ads CPM -&gt; cost per 1000 impressions When someone says something like, &amp;quot;our CPM is $5,&amp;quot; this means that the cost per impression is $0.005. Campaign Monitor / Mail Chimp
  • How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
  • Don’t interrupt. Permission Marketing.
  • Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
  • Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
  • A/B testing http://www.youtube.com/watch?v=1yTjj9MnzRY
  • #HoHoTo, CaseCamp, DemoCamp