1. User Centred
Design
Taking the U out of USER
By: Jax Wechsler
Wednesday, 24 October 2012
2. Outline
• A Bit About Me
• User Centred Design (UCD)
• Usability
• UCD Process & Tools
• Resources
http://www.flickr.com/photos/svandermark/184667652/sizes/l/in/photostream/
Wednesday, 24 October 2012
3. My Experience
• Grad. Cert. in Digital Media
• Grad. Cert. in IT
• Masters in IT (Research)
• Over 12 years online experience
http://www.flickr.com/photos/simpologist/16734948/
Wednesday, 24 October 2012
7. “We do not see things as they are;
we see things as we are”
- The Talmud
http://www.flickr.com/photos/omnium_photo/262747388/sizes/z/in/photostream/
Wednesday, 24 October 2012
8. User Centred Design
The central premise of user centred design is
that the best designed products and services
result from understanding the needs of the
people who will use them.
- UK Design Council
Wednesday, 24 October 2012
9. User Centred Design
The process we follow to ensure
high usability
i.e. "The extent to which a product can be used by
specified users to achieve specified goals with
effectiveness, efficiency, and satisfaction in a
specified context of use." ISO 9241-11
http://www.usabilitynet.org
http://www.usability.gov/
Wednesday, 24 October 2012
10. helps us to makes things easier to
LEARN and USE
http://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/
Wednesday, 24 October 2012
11. gets cross-disciplinary teams
on the SAME PAGE
http://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/
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12. UCD Process
UNDERSTAND
DESIGN
EVALUATE
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13. Rinse & repeat...
http://www.flickr.com/photos/fvanharreveld/3589454845/sizes/l/in/photostream/
Wednesday, 24 October 2012
17. Telephone Staff
http://www.flickr.com/photos/plenty/3360322975/sizes/l/in/photostream/
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18. Contextual Inquiry
http://www.flickr.com/photos/springreen/72964726/sizes/l/in/photostream/
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19. Web Analytics
http://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/
Wednesday, 24 October 2012
20. Card Sorting
http://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/
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21. Tools to think with
http://www.flickr.com/photos/herebythewaybut/3991496680/sizes/l/in/photostream/
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22. CUSTOMER JOURNEY MAP EXAMPLE
http://www.flickr.com/photos/maureenhanratty/3397835918/sizes/l/in/photostream/
Wednesday, 24 October 2012
23. Persona
n. amodel of human behaviour that is
- derived from contextual research data
- described as if it were a real person
- promote shared understanding/empathy
- used in stories to envision the future
http://www.uxforthemasses.com/personas/
http://www.steptwo.com.au/papers/kmc_personas/index.html
http://www.slideshare.net/mobile/diana.mounter/the-role-of-personas-in-usercentred-design
Wednesday, 24 October 2012
24. PERSONA EXMPLE
http://www.flickr.com/photos/flexeflix/4266820921/sizes/z/in/photostream/
Wednesday, 24 October 2012
25. EMPATHY MAP EXAMPLE
http://www.flickr.com/photos/davegray/2380465521/lightbox/
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26. Scenarios
a scenario is a description of a persona
using a product to achieve a goal,
they describe an instance of use…in context.
http://infodesign.com.au/usabilityresources/scenarios/
http://uxthink.wordpress.com/2010/11/30/using_scenarios/
Wednesday, 24 October 2012
27. Stories about your personas
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
Wednesday, 24 October 2012
28. Understanding how
others may see things
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
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29. Scenarios
assist us to think about use in context
assist us to think about problems and
opportunities in current design
flesh out & evaluate a concept from multiple
perspectives
Wednesday, 24 October 2012
30. Use in context
http://uxthink.wordpress.com/2010/11/30/using_scenarios/
Wednesday, 24 October 2012
31. Creating Scenarios
> Who is the persona involved?
> What triggers the experience?
> What happens?
> What is the outcome?
Focus on the activities people do, &
the context in which they do them
Wednesday, 24 October 2012
36. Talk to people
& validate your sketches
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
Wednesday, 24 October 2012
37. Test your prototypes
& existing sites
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
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38. Testing incentives
http://www.flickr.com/photos/mcordell/4116728205/sizes/o/in/photostream/
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39. THINGS TO
CONSIDER....
Wednesday, 24 October 2012
40. You are
communicating
information
to different kinds
of people
Wednesday, 24 October 2012
41. UX
Honeycomb
by
Peter
Morville,
http://www.flickr.com/photos/trblmkr/317526681/sizes/o/in/photostream/
Wednesday, 24 October 2012
42. You are NOT your user
(& neither is your manager)
http://www.flickr.com/photos/45837712@N08/4313496631/sizes/l/in/photostream/
Wednesday, 24 October 2012