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6 Factors of PPC Growth
Pay Per Click (PPC) advertising is the fastest growing segment of online
advertising. According to Forbes Magazine, by the year 2008, companies will
spend $8 Billion a year on PPC advertising.
No wonder, almost every keyword search, especially related to products and
services that are for sale in market, yields host of sponsored links in the top,
side and bottom column of all the major search engines.
This clearly indicates the growth and popularity of PPC advertising among
The growth paired with success is always threatened by increased competition.
PPC advertising is no exception. The number of firms offering PPC
management services has mushroomed in recent times.
According to a survey by Reprise Media, not only is the PPC advertising market
widening for the past three years, the growing interest in PPC advertising has
caused a rise in keyword costs of some markets by as much as 25 percent.
This means the average cost per click (CPC) rate is also increasing rapidly.
PPC advertising is helping many businesses to grow and thrive. Pay Per Click
(PPC) advertising offers a new and cost effective way to attract potential
customers to your business.
Besides others, some exclusive 6 factors propelling to the growth of PPC are:
1. Geo Targeting Customers
Pay Per Click allows you to publish your ads in selected geographical
area. This helps you in regulating the flow of your investments in right
directions and to reach only the right customers.
Organic advertising on internet does not have that edge of limiting
Pay per click in that case becomes a cost effective choice for marketers
who want to limit their web advertising to particular region(s) state(s) or
2. Instant Result
Organic listing of website at top slots of search engine can take months,
whereas the PPC advertising can place you at top within minutes. This
means you get nearly instant traffic.
3. Pre-Qualified Customers
The best part of this advertising campaign is that you don’t have to look
out for your customers but your potential customers will find you.
Prospects use certain keywords or phrases to search for your products
and services on internet.
You need to have those keywords in your PPC advertising campaign and
bid to ensure that your ads get top spot in the sponsored listing of
4. Compelling Ad Copies
“Small and smart” is the mantra here. Creating PPC ad copies is a
challenge for any copywriter because in the space of a very limited
number of characters you need to appropriately position your
product/service for your customer.
That tiny ad needs to be compelling enough to attract the customer and
encourage him to click.
So your professional PPC advertising company or in house PPC
management team must highlight the key benefits of your
product/service, place in the keywords, mention special offers if any and
put in a call to action, all in the space of those few characters.
It is tougher than it sounds!
Plus, strategically designed ad copies can filter unwanted clicks and
ensure qualified visitors on your website.
5. Tracking The Success
Using various analytics tool, you can check how people are responding
to your ads in both qualitative and quantitative way.
The measurability factor attached with pay per click campaigns makes it
a favorite advertising strategy for online marketers.
You can exactly calculate metrics like click through ratio, cost per click
and cost per conversion, ensuring almost complete control on your
PPC campaigns can accommodate any budget. If your budget is low you
can still launch an effective PPC advertising campaign by incorporating
less popular but still relevant keywords.
Less popular keywords are less expensive.
But in case your goal is to maximize visibility in top search engines you can
have wider range of keywords from most popular and expensive keywords to
least popular and less expensive keywords.
PPC advertising campaigns, if designed professionally can propel business
growth. It definitely is a complicated task that requires constant professional
attention and analysis.
Every click from visitors is costing you money; hence to get optimum results
and better ROI, ensure your PPC campaign is being handled by professional
PPC Advertising Company.
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