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SCIENCE WRITING IN MASS MEDIA:
ISSUES AND CHALLENGES
Invited Lecture
DST sponsored Workshop on
Science writing for Mass Media
Dept. Mass Communication & Journalism
Mangalore University
20—22 March 2014
Jayakara Bhandary M.
Associate Professor & Head
Dept. of Botany, GFGC, Karwar
mbjaikar@gmail.com
How many Earths? our beloved Milky Way may host
billions of stars with Earth-like planets.
Lithium batteries that can perch on the head of a pin.
bionic eye – gifting sight to the vision impaired.
These funny-looking rodents could wind up teaching
humans a lot about cancer.
(Higgs) boson particles … The God Particles?
The invisibility Cloak of Harry Potter turning a reality..?
Source: http://science.howstuffworks.com/innovation/science-questions/top-10-
scientific-discoveries-of-2013.htm
• Science inseparable part of modern
life
• modern Society is S & T driven.
• Science Literacy/awareness
essential
– Informed choices
– Distinguish risks & benefits
– Public Debate
– Policy Making
Impact of science & technology
BT
NT
RT
ETET
ST
ICT
Progressing science
biodiversity agriculture
Autom
obiles
enviro
nment
Commu
nication
gadjets
Electronic
gadgets
health
People like to read
Science Communication?
• public media presenting science related topics to non-
scientists and non-scientific communities.
• processes by which the scientific culture and its
knowledge are incorporated into the common culture
• the practice of producing and negotiating meanings, a
practice which always takes place under specific social,
cultural and political conditions.
• It involves use of appropriate skills, media, activities,
and dialogue to produce one or more of the following
personal responses to science: Awareness, enjoyment,
interests, opinion forming, and understating
Purpose
• Awareness, including familiarity with new
aspects of science
• Enjoyment or other affective responses, e.g.
appreciating science as entertainment or art.
• Interest, as evidenced by voluntary involvement
with science or its communication.
• Opinions, the forming, reforming, or confirming
of science-related attitudes.
• Understanding of science, its content, process,
and social factors, etc.
WHY KNOW SCIENCE?
• Knowing the facts and principle of Science and its
applications – cognitive development
• Understanding science as a social enterprise-
History and development
• Relating to environment – natural, artifacts and
people
• Cultivating Scientific Temper – objectivity, critical
thinking, freedom from fear and prejudice
• Concern and care for HUMANITY and
ENVIRONMENT
SCIENCE FOR
CREATIVITY AND
INNOVATION
S
C
I
E
N
C
E
CURIOSITY
AWARENESS/THINKING
APPLICATION
INNOVATION
ASSIMILATION
INTEGRATION
ASSOCIATION
OBSERVATION
PUBLIC SOURCE OF SCIENCE INFO..
• Public understanding and perception of S&T
issues are mainly shaped by their depiction in
mass media
– Print
– Electronic
SCIENCE WRITING FOR MASS MEDIA is
ESSENTIAL
CRITICAL
RESPONSIBLE
PROVEN POWER OF
POPULAR SCIENCE WRITING….
WHO?
• Scientists? Good, but
too busy!?
• Freelancers
• Journalists
• Doing good. But many
hurdles…
GREAT SCIENTISTS WERE ALSO GOOD
SCIENCE WRITERS
RACE FOR SPACE…
• Over - Obsession with
Politics, Entertainment…
• Science coverage - 3%
• Periodic, Major Events..
• Exclusive Science Magazines,
Columns, Pages
Science writing
Popular, powerful, easily accessible
to common people
TRAINING / NETWORKING
• Researchers to write simple
science
• Journalists – No science
background
• Journalism College/Departments
–Specialisation /Short term
Courses
in Science Journalism
Science Writing to Researchers
Researchers
Writers Institutions
Science writing
Science writing
Science writing
Science writing
INFO. SOURCES
• Journals in-accessible to writers
• Labs/Institutes – no sharing
• Newsletters/In house Publications
• Online Repositories
• Email alerts
• Free Online journals
Science writing
Science writing
Science writing
Science writing
Science writing
Science writing
Science writing
Science writing
NEUTRAL WRITING
• Phrasing
• Clarify, Don’t confuse
• Too far fetched
conclusions
• Lobbying..
Society is generally science – phobic,
suspicious ?!
THINK LOCAL..
Local languages, issues,
examples, context
• translation of Western
Science/Research
• Local Relevance?
• Local actions, Innovations
• Translation – Technical Words?
Science writing
Science writing
Science writing
GOING BEYOND SCIENCE..
• Mere Description of Science Facts/events -
little use to Society
• Weighing Benefits vs Risks
• Analysis of Socio-economical implications,
ethical impacts are important.
Science writing
PSUEDO SCIENCE…
WRITING SCIENCE IS AN
• A... ACCURATE, ATTRACTIVE
• R… RESPONSIBLE, RELEVANT, RELIABLE
• T… TIMELY, Thoughtful
A R T
thanks
This ppt presentation can be
viewed / downloaded from
www.slideshare.net/jayakar
Contact: mbjaikar@gmail.com
94481110190

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Science writing

  • 1. SCIENCE WRITING IN MASS MEDIA: ISSUES AND CHALLENGES Invited Lecture DST sponsored Workshop on Science writing for Mass Media Dept. Mass Communication & Journalism Mangalore University 20—22 March 2014 Jayakara Bhandary M. Associate Professor & Head Dept. of Botany, GFGC, Karwar mbjaikar@gmail.com
  • 2. How many Earths? our beloved Milky Way may host billions of stars with Earth-like planets.
  • 3. Lithium batteries that can perch on the head of a pin.
  • 4. bionic eye – gifting sight to the vision impaired.
  • 5. These funny-looking rodents could wind up teaching humans a lot about cancer.
  • 6. (Higgs) boson particles … The God Particles?
  • 7. The invisibility Cloak of Harry Potter turning a reality..? Source: http://science.howstuffworks.com/innovation/science-questions/top-10- scientific-discoveries-of-2013.htm
  • 8. • Science inseparable part of modern life • modern Society is S & T driven. • Science Literacy/awareness essential – Informed choices – Distinguish risks & benefits – Public Debate – Policy Making Impact of science & technology
  • 11. Science Communication? • public media presenting science related topics to non- scientists and non-scientific communities. • processes by which the scientific culture and its knowledge are incorporated into the common culture • the practice of producing and negotiating meanings, a practice which always takes place under specific social, cultural and political conditions. • It involves use of appropriate skills, media, activities, and dialogue to produce one or more of the following personal responses to science: Awareness, enjoyment, interests, opinion forming, and understating
  • 12. Purpose • Awareness, including familiarity with new aspects of science • Enjoyment or other affective responses, e.g. appreciating science as entertainment or art. • Interest, as evidenced by voluntary involvement with science or its communication. • Opinions, the forming, reforming, or confirming of science-related attitudes. • Understanding of science, its content, process, and social factors, etc.
  • 13. WHY KNOW SCIENCE? • Knowing the facts and principle of Science and its applications – cognitive development • Understanding science as a social enterprise- History and development • Relating to environment – natural, artifacts and people • Cultivating Scientific Temper – objectivity, critical thinking, freedom from fear and prejudice • Concern and care for HUMANITY and ENVIRONMENT
  • 15. PUBLIC SOURCE OF SCIENCE INFO.. • Public understanding and perception of S&T issues are mainly shaped by their depiction in mass media – Print – Electronic SCIENCE WRITING FOR MASS MEDIA is ESSENTIAL CRITICAL RESPONSIBLE
  • 16. PROVEN POWER OF POPULAR SCIENCE WRITING….
  • 17. WHO? • Scientists? Good, but too busy!? • Freelancers • Journalists • Doing good. But many hurdles…
  • 18. GREAT SCIENTISTS WERE ALSO GOOD SCIENCE WRITERS
  • 19. RACE FOR SPACE… • Over - Obsession with Politics, Entertainment… • Science coverage - 3% • Periodic, Major Events.. • Exclusive Science Magazines, Columns, Pages
  • 21. Popular, powerful, easily accessible to common people
  • 22. TRAINING / NETWORKING • Researchers to write simple science • Journalists – No science background • Journalism College/Departments –Specialisation /Short term Courses in Science Journalism Science Writing to Researchers
  • 28. INFO. SOURCES • Journals in-accessible to writers • Labs/Institutes – no sharing • Newsletters/In house Publications • Online Repositories • Email alerts • Free Online journals
  • 37. NEUTRAL WRITING • Phrasing • Clarify, Don’t confuse • Too far fetched conclusions • Lobbying.. Society is generally science – phobic, suspicious ?!
  • 38. THINK LOCAL.. Local languages, issues, examples, context • translation of Western Science/Research • Local Relevance? • Local actions, Innovations • Translation – Technical Words?
  • 42. GOING BEYOND SCIENCE.. • Mere Description of Science Facts/events - little use to Society • Weighing Benefits vs Risks • Analysis of Socio-economical implications, ethical impacts are important.
  • 45. WRITING SCIENCE IS AN • A... ACCURATE, ATTRACTIVE • R… RESPONSIBLE, RELEVANT, RELIABLE • T… TIMELY, Thoughtful A R T
  • 46. thanks This ppt presentation can be viewed / downloaded from www.slideshare.net/jayakar Contact: mbjaikar@gmail.com 94481110190