1.
C. JAYA VINOTH
Ph.D MANAGEMENT
FULL – TIME RESEARCH SCHOLAR
REG.NO : BDU1910640263

2.
SOCIAL MEDIA MARKETING
 Social media marketing is a form of internet
marketing that utilizes social networking
websites as a marketing tool.
 It utilize social media platforms to connect
with your customer/consumer/audience to build
your brand, increase sales and drive website
traffic.
 The major social media platforms are
Facebook, Instagram, Twitter, LinkedIn,
YouTube and Snapchat etc.,

3.
How Social Media Marketing
Works?
Optimization

4.
Social Media Marketing Strategies
Who is your audience?
 Are they online users?
 Where do the shop?
 Blog associated with?
 Types of website they brows?
Who is your customer?
 What age?
 Gender?
 Location?
 Education level?
What differentiates you?
 What is your pitch?
 What makes you unique?
What are your goals?
Establish your brand?
Increase visibility?
Generate traffic to website?
Grow sales and revenue?
How will you execute?
what do you need to learn?
Who is responsible?
How will you measure?
When will you communicate?
What social networks?
How often will you post?
Will you use image or video?

5.
Drawbacks of social media
marketing
Negative feedback or comments
Time consuming
No short term return on investment
Hackers threat
High service gap

6.
Objectives of social media marketing
Study:
 To study the impact of social media marketing on
company performance.
 To analyse the social media marketing to influence the
customer buying behaviour.
 To know the problems faced by social media marketing in
customer relationship.
 To understand the service gap in social media marketing
tools.
 To analyse the drawbacks of social media marketing
towards purchase behaviour.

7.
THANK YOU