Live streaming is the hottest trend in online
video. Though the concept and habits of
watching live video online is not new to
most Internet users, the advances in mobile
technology allows anyone with a mobile
device to become a live broadcaster with a
tap of the “record” button.
The draw of live video is the exclusivity of
content that can be experienced in real-time
and allow viewers to be part of the story as
it happens. Getting that inside peek into
events, competition, or company culture is
exciting for viewers.
In March 2015, YouTube relaunched its live
streaming products with a focus on e-sports
and gaming, and has slowly opened it up to
YouTube Live is available on three different
platforms that are tied together:
YouTube.com, YouTube mobile app and
YouTube gaming. Any creator with at least
1,000 subscribers can go live either on
YouTube.com or the mobile app.