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8 Wrong Questions Agencies Are Asking About Social Media

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Social media services is a $1.5 billion a year business for agencies in the US.How to get a share of that budget? By asking better questions. Social media strategy consultant jay Baer shows the 8 wrong questions agencies are asking about social media.

Publié dans : Business, Technologie
  • Forget agencies. Great questions for us all. Well done.
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8 Wrong Questions Agencies Are Asking About Social Media

  1. The 8 Wrong Questions Agencies Are Asking About Social Media@jaybaer#SocialAgency
  2. Jay Baer Convince & Convertwww.convinceandconvert.com www.jaybaer.com
  3. digital marketing conference for agencies Early Bird Rate: just $699 before May 31 www.bolo2012.com Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
  4. @jaybaer#SocialAgency
  5. @jaybaer#SocialAgency
  6. Wha t’ s the H o t N e w T r e n d W e C a n B r in g t o O u r C lie n t s ?@jaybaer#SocialAgency
  7. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  8. What will deliver more value to your clients, doing Facebook better, or launching on Pinterest? Social media isn’t inexpensive, it’s just different expensive. ABO. Always Be Optimizing.@jaybaer#SocialAgency
  9. Wha t’ s the B e s t Wa y to G e t F a c e b o o k L ik e s & T w it t e r@ jaybaer F o llo w s ?#SocialAgency
  10. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  11. “Likes” are the new “hits” – a dead giveaway. Social connections are a trailing indicator of success, not a leading one. 84% of Facebook fans are current or former customers.@jaybaer#SocialAgency
  12. Facebook gives you a maximum 16% open rate for free. Most brands’ PTAT and Reach is much lower. Especially on Facebook, it’s ALL about interaction.@jaybaer#SocialAgency
  13. T h e g o a l is n ’ t t o b e g o o d a t s o c ia l m e d ia . T h e g o a l is t o b e g o o d a t b u s in e s s be c a us e of s o c ia l m e d ia .@jaybaer#SocialAgency
  14. H o w C a n We M a k e a V ir a l V id e o t h a t G e t s T h o u s a n d s o f V ie w s ?@jaybaer#SocialAgency
  15. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  16. 38% of Yo u T u be V id e o s Get 1, 0 0 0 V ie w s@jaybaer +#SocialAgency
  17. It’s not viral unless it is. Most videos that go viral are carefully seeded, and part of a larger program. Think of video as a mid-funnel tactic, rather than top of funnel. Optimize with search terms, description, target prospects and current customers. Be helpful.@jaybaer#SocialAgency
  18. How Muc h Mone y S h o u ld W e P u ll F r o m E m a il t o P a y f o r S o c ia l@ jaybaer M e d ia ?#SocialAgency
  19. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  20. Social is largely an opt-in construct. Use social to keep the brand top-of-mind among people who have given permission. E m a il is Use email toM athe brand top-of-mind among keep d o n n a people who have given permission. F a c e b o o k is Lady G aga S a m e T h in g , B u t W it h@ jaybaer a Fre s h C oa t#SocialAgency
  21. Email subscriptions in social Social subscriptions in email Cross-platform testing and optimization@jaybaer#SocialAgency
  22. H o w C a n W e C o n v in c e O u r C lie n t s T h a t W e ’ r e G o o d a t S o c ia l@ jaybaer M e d ia ?#SocialAgency
  23. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  24. Retain more clients. Up-sell new services to clients. Improve your conversion rate. Generate inbound leads.@jaybaer#SocialAgency
  25. @jaybaer#SocialAgency
  26. @jaybaer#SocialAgency
  27. H o w C a n We C re a te a K ille r S o c ia l M e d ia C a m p a ig n T h a t G e t s N o t ic e d ?@jaybaer#SocialAgency
  28. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  29. Social happens fast, but results accrue slowly. Winning hearts and minds a few at a time, not many at a time. You earn the right to promote, you don’t buy it (usually).@jaybaer#SocialAgency
  30. F o c us o n ho w to B E s o c ia l. W o r r y le s s a b o u t h o w t o D O s o c ia l m e d ia .@jaybaer#SocialAgency
  31. H o w C a n We G e t In f lu e n t ia l B lo g g e r s t o W r it e A b o u t O u r C lie n t ?@jaybaer#SocialAgency
  32. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  33. Don’t confuse influence and audience. Emerging voices are delighted to be asked, and much more likely to participate. Influence is no match for advocacy. Start with customers first. If the company is creating all the chatter, you’re doing it wrong.@jaybaer#SocialAgency
  34. GroupHigh.com@jaybaer#SocialAgency
  35. H o w C a n W e F in d a S o c ia l M e d ia G u r u t o A d d to O u r Te a m ?@jaybaer#SocialAgency
  36. A B e tte r Q u e s t io n :@jaybaer#SocialAgency
  37. Wha t H a p p e nsN e x 13?– “The 23 Social and Digital Services Your June t Agency Should be Selling, but Probably Isn’t“ Register now: http://ar.gy/23services August 29 – “A Guru or the Gang? Evaluating the 4 Methods of Social Media Staffing“ October 6-8 – BOLO 2012
  38. digital marketing conference for agencies Early Bird Rate: just $699 before May 31 www.bolo2012.com Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
  39. Jay Baer Convince & Convertwww.convinceandconvert.com www.jaybaer.com

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