Another use case of Google Tag Manager is deploying Conversion Tracking. In this video we explore how to install Conversion Tracking on an E-Commerce Store with Google Tag Manager. As an example I’ll take Facebook Advertising, but this could literally be done with any conversion Tracking code of any vendor (Such as Criteo, AdRoll, AdWords or Mailchimp). So if you want to install another tool, just replace the Facebook code with the one that you want to implement.
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