Internet Mktg 101 Wedo 4 15 09 Rev

National City WEDO Seminar Series Internet Marketing 101 Jay Lane, Jay Lane Media LLC [email_address] April 15, 2009

Today, we’ll be discussing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do you call it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ On the Internet, nobody knows you’re a dog.”

Why You Should Consider Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t put the cart before the horse! cart = Internet marketing horse = Your Web site

Things to consider before beginning your Internet marketing campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing > Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing > CAN-SPAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing (SEM) > Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEM > What’s the difference between PPC and SEO? ,[object Object],[object Object]

SEM > Example Search Engine Results Page (SERP) 1 2 3 4 5 6 7 8 9 10 PPC (Paid) Up to 11 on a page 1 2 3 4 5 6 7 8 9 10 SEO (Unpaid) Typically have 10 results per page

Social Media Marketing > Overview ,[object Object],[object Object],[object Object],[object Object]

Social Media Marketing > Sample Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics > Overview ,[object Object]

Web Analytics > Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sites Worth Checking Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final thoughts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Mktg 101 Wedo 4 15 09 Rev

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